Marketing On The Beach | e-Marketing, e-Commerce, Réseaux Sociaux, Entreprise 2.0. Beyond Madison Avenue | The Ad Industry's Cutting Edge Blog. AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist.
(RocketNews24 has a handy breakdown/translation for those in need.) There's a nice shot of the bride's hands playing along on the table as pop struggles with the song. Her pissy disapproval of his decision to play gives the scene an extra dose of reality and keeps things from getting too sentimental. Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed.
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