Havas/Chicago makes a YouTube winner with hot(!) Sauza tequila video - Chicago Business Journal. The "Make It With A Fireman" video from Havas/Chicago is among the 20 most-viewed commercials on YouTube in 2012. Actor Thomas Beaudoin plays the fireman. Score one for the Chicago ad industry. And rack up a big one for Havas Worldwide Chicago, which has the singular honor of being the only Chicago ad agency to have produced an ad in 2012 that ranked among the 20 most-watched commercials of the year on YouTube.
The hugely popular ad from Havas is actually a two-minute video for Sauza tequila called “Make It With a Fireman.” The video shows a fireman (brilliantly played by actor Thomas Beaudoin) demonstrating his own recipe for making a margarita using, of course, Sauza tequila. A furry kitten is among the props — animate and inanimate — that also have been incorporated quite effectively into the video. The video first debuted last April, and as of today, had racked up nearly 5.4 million views on YouTube. Top 10 Agencies with the Best Company Culture. Stumbleupon Gone are the days of Don Draper — when creatives were confined to an office with a liquor cabinet. Nowadays, the advertising industry is known for wacky office decor and lax dress codes.
The Top 10 Agencies with the Best Company Culture are off the map in their commitment to maximizing employee happiness and designing environments that nurture creativity and innovation. Common threads include a dog-friendly workplace, frequent parties, bizarre competitions and lots and lots of surfing. The following agencies are not ranked — out of the dozens of applications we received, each agency featured on in our Top 10 has a truly unique approach in their quest to create the very best workplace for employees.
Prepare yourself for a little office-envy. Chandelier Creative New York | Milan | Shanghai | Beijing “Sometimes we invite clients in the ball pit for meetings if they are up for it…with mixed reactions.” Red Door Interactive San Diego, California Bluffton, South Carolina Grupo Gallegos. Jell-O Ads Aim at Mayan Calendar’s End, Tongue in Cheek. A commercial that will be introduced on Monday opens with a male voice-over explaining that the ancient Mayans made offerings to their gods of beans, corn and potatoes, all of which he calls boring. “No wonder,” he says, “the gods decided to end the world.” In the commercial an actor depicting a Jell-O executive in a khaki safari outfit is led through the jungle by guides.
Some guides carry a large wooden crate, an offering, promises the voice-over, “that would finally appease the gods.” When they reach a Mayan temple, they pry the lid off the crate to reveal that it is filled with cups of chocolate pudding. “Jell-O pudding — the funnest sacrifice ever,” says the voice-over as the men stack the pudding into the form of a pyramid. The commercial closes with the slogan Jell-O is introducing with the campaign: “Fun things up.” The commercial, by Crispin Porter & Bogusky, of Boulder, Colo., part of MDC Partners, will run widely on television and online through Dec. 21. Pearle B. The Prius Bike. AWSC My First Year: Rick Boyko. Ten Great Ad Agencies Of 2012. Sometimes it takes more than a village. Grey Advertising, the giant ad agency which once splintered itself into a collection of small “villages” in an attempt to capture some lightning in a bottle, took top honors as the best all around ad agency of 2012 in a quantitative online survey conducted among agency search consultants, by marketing and search firm Avidan Strategies.
It is the first such survey in which the consultants, who have unique firsthand knowledge of agencies, ranked them. This accolade points to Grey’s transformation with impressive creative credentials which started with the arrival at the shop of Tor Myhren five years ago as its creative director (Myhren since added the title of president as well). Together with Global CEO Jim Heekin, Myhren succeeded in sprucing up the staid 95-year old shop known more for strong account management than award-winning advertising, with famous work such as the E-Trade Baby, and the Charlie Sheen commercial for DirecTV. 2. 3. 4. 5. 6. 7. KIDS 2012 | P&G LONDON 2012 OLYMPIC GAMES. How You Can Harness 'The Power Of Habit'
The 19th century psychologist William James observed, "All our life ... is but a mass of habits. " Ad men in the 20th century took this aphorism to heart. It wasn't enough to simply sell a product; the goal was to hook consumers and keep them coming back. In his new book, The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg, a business reporter for The New York Times, explains how some companies have achieved enormous success by altering people's habits. By luck or design, they've been tapping into a powerful psychological pattern: the "habit loop. " The habit loop is a three-part process. Toothpaste is a perfect example of how companies put the habit loop to use. "Claude C. The cue Hopkins used to sell his toothpaste was the filmy plaque that forms naturally on teeth. "For the first time, people started buying toothpaste. Hide captionCharles Duhigg writes for the business section of The New York Times.
Elizabeth Alter/Courtesy Random House. Leo Burnett plans Middle East expansion. Dubai Global advertising agency Leo Burnett expects growth from digital media to help fuel its expansion in the Middle East and North Africa this year, the company's regional chief executive said. The firm that counts the likes of Kelloggs, Procter & Gamble and McDonald's as clients is looking to open an office in Sulaymaniyah, Iraq, as well as establishing a presence in Oman after it won an assignment with Omani telecoms operator Nawras. It opened a Doha office last month after successfully securing work with Qatar Telecom. "Our strategy is we go pitch for the business, we win the business, and we follow the business," Raja Trad, Leo Burnett's chief executive in the Mena region, said. At the heart of its regional push is an expectation that digital media will be at the forefront of industry growth. "There is a major shift towards social media, considering the population in the Mena region is very young and we know where to find the young," said Trad.
Arab region: growth potential. Chipotle Ad Promotes Sustainable Farming. Big Game Bon Appétit. Sure, the Super Bowl is the “big game” for football fans and advertisers. But it’s also increasingly a bursting gastronomic event for Americans, so much so that the USDA classifies Super Bowl Sunday as the second highest day of annual food consumption after Thanksgiving. Take pickles. The summer barbecue staple now counts the Super Bowl as one of its best sales periods. Industry leader Vlasic has just gone on air with the brand’s first new TV advertising in 18 months. “The Super Bowl has become a national holiday,” said Greg Greene, marketing director for Vlasic. Case in point: The week around Super Bowl has gone from the company’s 22nd biggest sales period in 2009 to its ninth biggest. A majority of the respondents in a new SuperValu survey with Harris Interactive admitted their eating habits during the game aren’t exactly healthy.
If communal finger food is crucial to Super Bowl snacking, so is pizza. “We don’t need to advertise,” said Dominos rep Tim McIntyre. Publications Print, Radio Revs Braced For 2012 Declines 01/26. 2012 doesn’t hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast from MagnaGlobal, which sees revenue losses for all three media. The declines come amid growing competition from online advertising, as well as continuing economic uncertainty.
Total U.S. radio advertising revenues will decrease 0.8% in 2012, according to MagnaGlobal, which also predicts declines of 5.2% for magazines and 6% for newspapers. These drops are especially noteworthy because MagnaGlobal forecasts overall U.S. advertising growth of 2% to just shy of $150 billion, when Olympic and political advertising are discounted. Including these special categories, total advertising will grow 3.7% to almost $153 billion. This growth will have to come from other media. Thus, MagnaGlobal sees Internet media jumping 10.9%, due mostly to continued increases in paid search, online video, and burgeoning mobile advertising. Honda Targets Life Stages With New Leap List Campaign. Banner future for digital advertising. View full sizeMcClatchy TribuneTony Weisman is president of Digitas Chicago, an agency that specializes in digital advertising.
CHICAGO -- When Sprint Nextel recently moved its $1.1 billion account from San Francisco-based Goodby, Silverstein & Partners to Digitas Chicago and Leo Burnett, it was one of the biggest wins in Chicago advertising history. Beyond the 300 or so jobs the account will bring to the city, with online-focused Digitas named lead agency, it also represents what may be the tipping point for digital advertising, which has rapidly transformed from a fringe buy to an integral part of the media mix. "I think it's a validation of the next evolution of this industry," said Tony Weisman, president of Digitas Chicago. Once the insular domain of direct marketers and tech-savvy programmers, online advertising accounted for just a fraction of total media spending in the U.S. at the start of the new millennium.
Stoddart expects that trend to accelerate going forward. Online Advertising Will Overtake Print in 2012. Posted on Monday, Jan 23rd 2012 According to eMarketer’s latest report, this year, U.S. online advertising will exceed print-based advertising spending for the first time. Online advertising spending is projected to grow 20% this year to $40 billion, while print advertising is expected to decline 6% over the year to $33.8 billion. Last year, online advertising revenues also grew more than 20%. Online advertising spending is expected to grow to $62 billion by 2016, while print advertising will continue to decline during the same period to $32.3 billion. Below is an infographic charting the growth of online advertising, courtesy of CNBC. Google’s Financials Google’s (NASDAQ:GOOG) Q4 revenues grew 25% over the year to $10.58 billion, falling short of the market’s expectations of $10.91 billion.
Revenues from Google-owned sites grew 29% over the year to $7.29 billion, and revenues from partner sites grew 15% over the year to $2.88 billion. GroupM managing partner Lee Doyle will visit Newhouse School Jan. 30. GroupM managing partner Lee Doyle will visit Newhouse School Jan. 30 January 23, 2012 Wendy S. Loughlin(315) 443-2785 Lee Doyle, managing partner of GroupM, will visit the S.I.
Doyle has spent his career providing media insights and developing media strategies for some of the biggest, most sophisticated marketers in the United States, including AT&T, Campbell’s, Colgate, Dell Computers, General Motors, Johnson & Johnson, Kraft, Macy’s, Netflix, Novartis, Paramount Pictures and Unilever. He spent the last 12 years at MEC, at leading media investment management agency.
Prior to his time at MEC, Doyle ran the media operations of Ammirati Puris Lintas. Consumers Want Online Video Ads No More Than 15 Seconds Long. Want to capture customer attention with online video ads? They'd better not be more than 15 seconds long, a new poll suggests. According to a survey by Poll Position, about 54% of Americans think 15 seconds is the acceptable time to view an online video ad before seeing free content, from YouTube clips to streaming TV episodes.
The poll — conducted among 1,179 registered voters via a telephone survey — found that patience is low when it comes to sitting through a lengthy commercial before gaining access to the content they want to watch. Only 12% of consumers believe 30 seconds is an appropriate length. Meanwhile, 4% of respondents said a 45-second ad is acceptable and 3% said the same thing about a minute-long ad.
About 27% expressed no opinion on the matter. The news comes on the heels of a study released last week by eMarkerter that revealed marketers are expected to spend more on online advertising than ads for print magazines and newspapers for the first time in U.S. history. Consumers OK with Ads… if the Apps are Free. Word of Mouth Is the Best Ad. Pro: Consumers Trust Their Friends by Shawn P.
O’Connor, Stratus Prep What’s more valuable for choosing a restaurant, dentist, gym, or new smartphone—an online review or a suggestion a close friend makes to you? Even with the explosion of review applications and sites (eg, Yelp, Google, Urbanspoon), research clearly demonstrates that word of mouth—product or service recommendations made by friends, co-workers, or neighbors you know and trust—is still the most effective way to win new customers.
Why? While traditional advertising such as TV spots and newspaper ads, as well as digital marketing such as sponsored links on Google, can build brand awareness, they increasingly do not resonate with target audiences. This is especially true among the 18-29 demographic, a group that’s notoriously suspicious of advertising and well aware of the proliferation of fake positive (and negative) reviews. I’ve seen firsthand the power of word of mouth. Con: Multiplatform Works Best by Thomas H. What's Behind Target's Split With Wieden | Agency News. Digitas hires Biernadski to head up Sprint account - chicagotribune.com. January 04, 2012|By Robert Channick | Tribune reporter Digitas Chicago announced Wednesday that it has hired marketing veteran Donna Biernadski as senior vice president to head up the massive Sprint Nextel advertising account, which the agency begins managing next month.
Biernadski will lead "Team Sprint," a collaboration between Publicis agencies Digitas and Leo Burnett that won the $1.1 billion account from San Francisco-based Goodby, Silverstein & Partners in December. Formerly marketing director for The Morton Arboretum in Lisle, Biernadski's 20-year career includes stints at Wunderman, Euro RSCG and DDB. She will report to Doug Ryan, managing director of Digitas Chicago. "Donna's hire is a prime example of the agency continuing to build its core foundation for Team Sprint," said Tony Weisman, president of Digitas. Euro RSCG, Arnold and Draftfcb Reach Final Stages of Atlantic City's Tourism Review. Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt. The agencies—Euro RSCG, Arnold and Draftfcb—traveled to the New Jersey shore point this week for a round of work sessions.
Another round is expected before final presentations, which are slated for late January. The finalists emerged from a broader field of about a half-dozen shops that executives from the Alliance for Atlantic City visited in December. Another New York agency, The Kaplan Thaler Group, had advanced to the final stage but subsequently exited, creating an opening for Draftfcb. The alliance, under new CEO Liza Cartmell, has budgeted $20 million initially for tourism marketing—a role that the group assumed last year from the Atlantic City Convention & Visitors Authority, which now focuses on luring conventions.
The nonprofit alliance is a joint venture of private casino owners and the State of New Jersey, which established the group through legislation. Publications Paper Mate Launches 'Most Stolen Pen' 01/06. Parallel Life PSAs - The 'Drugs Set Your Timeline' Campaign Appeals to Impressionable Facebook Users. Publications K-Swiss Campaign Stars Jillian Michaels 01/05. Login. New Year's Resolutions For The Advertising Industry. Google’s Ad Campaign Uses Emotions, Not Search Terms. Volkswagen Will Run Beetle Spot During Super Bowl - Driver's Seat.
A Campaign to Draw Doctors to a Weight-Loss Program. The Season of Giving | GoodWorks. Mullen Splits With Panera Over Creative Differences | Agency News. Publications Heineken's 'Sunrise' Effort Encourages Responsibility 12/14. Media Companies Set Their Sights on Latin Women - Advertising. 91st ADC Awards | News. Boob Job Ad Banned. After 85 Years, Y&R Plans to Leave Madison Ave. for Columbus Circle.
Dunkin' Donuts Taps Digitas for Loyalty Marketing | Agency News. Catch a MINI and Keep It in the World's Biggest Reality Game | Creativity Pick of the Day. Who's Buying What in Super Bowl 2012 | Special: Super Bowl. GNC Picks McKinney to Handle Creative | Agency News. MediaCom Canada named Agency of the Year 2011. In A Gorilla Costume. TODAYMoms - Babies with knives? Co-sleeping ad angers some parents. Forsman & Bodenfors - Behind the alcohol commercial. Best-social-media-advertising. Chart: 'American Idol,' NFL Duke it out for Priciest TV Spot | MediaWorks. Feed me creative.
Introducing AdKeeper | AdKeeper. Facebook Promotions | Facebook Advertising | Social Media Promotions | Social Media Marketing Firm Florida | MDG Advertising | How Aveda Averted A Facebook Fiasco. DDB Cut From Bud Light Review | Agency News. This is because you're crazy. Yes, Big Billboards Are Overlooked (As A Medium, That Is) Occupy Wall Street Occupies A Place Among Some Ad Industry Professionals. ADdendum101. Chapter 6. Consumer Buying Behavior Notes. Market Segmentation. Finding Customers: Market Segmentation, CDFS-1253-94. 91st ADC Awards. CP+B | Full Service Integrated Advertising & Digital Agency : / Excellent Advertising Words & Advertising Phrases For Ad Writing. Advertising agency + marketing consultant in Orange County & Los Angeles | chom chom advertising by Vinh Nguyen.
More Effective Advertising. Ogilvy's Channel. 20 Best Marketing And Social Media Blogs By Women - Forbes.com. A list of top 100 Advertising blogs by Blog Rank. Marketing and Advertising News With Attitude by Steve Hall and Angela Natividad. Don Draper Unveils Facebook Timeline. 50 Creative & Stunning Wordmark Logos.
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