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How You Can Harness 'The Power Of Habit' : NPR
Ad men in the 20th century took this aphorism to heart. It wasn't enough to simply sell a product; the goal was to hook consumers and keep them coming back. In his new book, The Power of Habit: Why We Do What We Do in Life and Business , Charles Duhigg, a business reporter for The New York Times , explains how some companies have achieved enormous success by altering people's habits.
Dubai Global advertising agency Leo Burnett expects growth from digital media to help fuel its expansion in the Middle East and North Africa this year, the company's regional chief executive said. The firm that counts the likes of Kelloggs, Procter & Gamble and McDonald's as clients is looking to open an office in Sulaymaniyah, Iraq, as well as establishing a presence in Oman after it won an assignment with Omani telecoms operator Nawras. It opened a Doha office last month after successfully securing work with Qatar Telecom.
Leo Burnett plans Middle East expansion
Instead, Chipotle took a more upbeat approach, creating an animated film with puppets to show a family farmer switching first to , then back to the sustainable approach of turning animals out to pasture.
Chipotle Ad Promotes Sustainable Farming - NYTimes.com
Sure, the Super Bowl is the “big game” for football fans and advertisers.
Big Game Bon Appétit | Adweek
2012 doesn’t hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast from MagnaGlobal, which sees revenue losses for all three media.
Publications Print, Radio Revs Braced For 2012 Declines 01/26/2012
Honda Targets Life Stages With New Leap List Campaign
A new year, new budgets, new campaigns, and the kick off to what promises to be the best of the best in advertising for the Super Bowl. It is such an exciting time for advertising as we wait with anticipation for the spots during the game (unless you peek and watch the ones that were released early). Who ever would have thought that the 1st weekend in February would place advertising and advertisements in the spotlight?
Banner future for digital advertising | cleveland.com
CHICAGO -- When Sprint Nextel recently moved its $1.1 billion account from San Francisco-based Goodby, Silverstein & Partners to Digitas Chicago and Leo Burnett, it was one of the biggest wins in Chicago advertising history.
According to eMarketer’s latest report, this year, U.S. online advertising will exceed print-based advertising spending for the first time.
Online Advertising Will Overtake Print in 2012 | Sramana Mitra
Lee Doyle, managing partner of GroupM, will visit the S.I. Newhouse School of Public Communications on Monday, Jan. 30, as a guest of the Eric Mower Advertising Forum. He will speak on “Building Brands in a Digital World—Digital Changes Everything” at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3.
GroupM managing partner Lee Doyle will visit Newhouse School Jan. 30
Want to capture customer attention with online video ads? They’d better not be more than 15 seconds long, a new poll suggests.
Consumers Want Online Video Ads No More Than 15 Seconds Long
Consumers OK with Ads… if the Apps are Free | Nielsen Wire
January 9, 2012 Advertisers and those aiming to reach smartphone and tablet users on their devices should consider the power of free apps.Word of Mouth Is the Best Ad - BusinessWeek
What’s more valuable for choosing a restaurant, dentist, gym, or new smartphone—an online review or a suggestion a close friend makes to you? Even with the explosion of review applications and sites (eg, Yelp, Google, Urbanspoon), research clearly demonstrates that word of mouth—product or service recommendations made by friends, co-workers, or neighbors you know and trust—is still the most effective way to win new customers.Register so that you can sign up for our free e-mails, participate in our polls, comment on stories, share stories and generally keep connected to the leading source of marketing and media news, analysis and data. To get subscriber-only access, click here to view our subscription options and subscribe.
What's Behind Target's Split With Wieden | Agency News - Advertising Age
January 04, 2012 | By Robert Channick | Tribune reporter
Digitas hires Biernadski to head up Sprint account - chicagotribune.com
Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt. The agencies—Euro RSCG, Arnold and Draftfcb—traveled to the New Jersey shore point this week for a round of work sessions.
Euro RSCG, Arnold and Draftfcb Reach Final Stages of Atlantic City's Tourism Review | Adweek
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