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Transmédia storytelling

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5 Digital Marketing Lessons Taught By Transmedia Storytelling. Transmedia Storytelling is no new phenomenon, but as social media and mobile marketing grow in popularity, more companies have been using this digital marketing tactic as a way to integrate their brand for, and with, consumers. Digital Marketing doesn’t involve just social media, and while storytelling alone is a great way to improve your social media, transmedia storytelling is a whole other level of transcending your digital marketing strategy. Now, more than ever, it has become more important to provide users with a seamless point of entry – regardless of the platform interaction occurs on. Transmedia Storytelling combines a multitude of marketing technique including: social media, responsive design, and cross platform media, to engage an audience by telling a story experience.

Whether users are mobile, static, or somewhere in between, they should be able to view your intended media and experience its message at all times. 1. 2. Make the “Advertisement” Invisible 3. 4. 5. The complete guide to Transmedia Storytelling. Estimated reading time: 11 minutes, 8 seconds Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website, content that will help us to put our Brand in front of our audience, capturing its attention and generating social engagement and, from a purely SEO point of view, tons of links.

What we often see are many individual actions, one for each medium used, which are almost always disconnected between them. Never, or very few times, the posts of the self-defined Content Marketing gurus in our industry, explain how those individual and often disjointed actions in fact form part of a much more complex strategy, how they are just a single molecule of a largest narrative body. And, let me tell you, that’s quite sad, because it is limiting. But there is a problem, especially true in all the B2C highly competitive industry niches (entertainment, fashion, travel…).

Content must be magnificent. Storytelling matters because great stories are: Transmedia Storytelling: Building Worlds For and With Fans. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. John loves Batman. He's collected comics since he was nine years old, is proud of owning the first edition of Gotham by Gaslight, and still remembers the afternoons spent watching the TV series with Adam West at home when he was a kid.

Obviously, he has seen all the movies. The Dark Knight was a masterpiece; the I believe in Harvey Dent web campaign and the Joker counter site were pure genius, as were all the other sites created for that movie. The passion John has for Batman is such that he could not resist, and ended up buying some action figures, Batman Arkham City, and the Batman Lego video games, too. But John is especially proud of the two short stories he wrote and published in Fan Fiction. Seriously, John loves the universe of the Batman stories. In the same semantic galaxy, we can find concepts like: The characteristics of Transmedia Storytelling.

Transmedia | Piktochart Infographic Editor. Le transmédia qu'est ce que c'est? Explications, exemples utilisation dans les webdoc. Le transmédia : entre narration augmentée et logiques immersives. Les industries de la télévision et du cinéma se sont emparées des stratégies de production transmédias, en y voyant un moyen de promouvoir leurs contenus narratifs et d’attirer plus de publics vers leur franchise. Dans un environnement de plus en plus concurrentiel et connecté, la stratégie transmédias représente un moyen de lancer une franchise ou de fidéliser un public à un univers. La promotion de franchise grâce aux stratégies transmédias, même si elle place ce phénomène dans une perspective marketing, n’est pas sans intérêt. L’avantage de partir d’une franchise est que la narration et les personnages sont déjà posés ; le but est alors de proposer des éléments narratifs complémentaires sur plusieurs médias, numériques ou non.

De plus, elle permet de créer une communauté ainsi qu’une certaine attente et un certain plaisir de la découverte autour d’un univers narratif. Le Mur de Westeros - Game of Thrones C’est avec la série Lost que J.J. En ce qui concerne une autre série de J.J. 60 secondes pour comprendre le transmédia. Contrairement aux apparences, ce n’est pas la première fois que vous avez affaire à ce néologisme typique de l’ère 2.0 ! Comme le montre le dossier que nous lui avons consacré, le « transmédia » est une tendance qui se précise et se développe chaque jour. De Dexter à Detective Avenue, en passant par le nouveau projet d’Eric Viennot, Alt-Minds, les concepts du genre ne cessent de fleurir. Mais voilà, nous n’en sommes pas encore tous familiers… Alors, comment ça marche exactement ? Prenez 60 secondes de votre temps, et ce nouveau type de « storytelling » n’aura plus aucun secret pour vous… Lien : – Visitez le Transmédia Lab d’Orange.