Kurt Vonnegut on the Shapes of Stories. "Under The Skin" Writer Walter Campbell On Epic Ads And Scarlett Johansson As An Alien. Walter Campbell is one of the most awarded advertising creatives of the last 50 years.
Some of his most memorable--and awarded--work has pushed the notion of a TV commercial into new creative territory. Spots like Volvo "Twister," Dunlop "Expect the Unexpected," made with director Tony Kaye are prime examples, but perhaps the best one is Guinness "Surfer" with director Jonathan Glazer, an ad many consider to be one of the best ever made. Campbell's latest collaboration with Glazer is the film Under the Skin, a sci-fi drama starring Scarlett Johansson as an alien who roams the streets of Scotland, seducing men to destroy them.
Its been hailed as a daring and experimental triumph, and a "grand statement on what it means to be a human being. " The L.A. The film, a loose adaptation of the 2001 Michael Faber book, took Glazer almost a decade to make and Campbell was brought in midway through the process. [Images courtesy of A24 Films] How Sara Blakely Turned Footless Pantyhose Into A Business.
SCHOPENHAUER'S 38 STRATAGEMS, OR 38 WAYS TO WIN AN ARGUMENT. Arthur Schopenhauer (1788-1860), was a brilliant German philosopher.
These 38 Stratagems are excerpts from "The Art of Controversy", first translated into English and published in 1896. Carry your opponent's proposition beyond its natural limits; exaggerate it. The more general your opponent's statement becomes, the more objections you can find against it. The more restricted and narrow his or her propositions remain, the easier they are to defend by him or her. Use different meanings of your opponent's words to refute his or her argument. (abstracted from the book:Numerical Lists You Never Knew or Once Knew and Probably Forget, by: John Boswell and Dan Starer) Quick Practical, Tactical Tips for Presentations.
In the past I’ve given some tips for handling meetings effectively, covering topics like: - How not to let your meeting go down a rat hole; - Dealing with the elephant in the room; - Dealing with skeletons in your closet; - How to make meetings discussions, not “pitches” - A tale of two pitches (I eventually invested in the first company that pitched) Today’s post is a subtle one about positioning yourself in a presentation.
This might be a VC meeting but also might just be a sales or biz dev meeting. It’s any meeting where you are in a small room and are being called on to present on some form of overhead slides 1. Sit closest to the projection screen – Many times a week I have entrepreneurs who do presentations for me and often I’m with some or all of my colleagues. If you look at Diagram A above you’ll see that the presenters are sitting at the opposite end of the table from where the screen is. 2. 3. 4. 5. 6. So, there you have it.
Kentucky Classics. Silva Rhetoricae: The Forest of Rhetoric. Logical Fallacies: The Fallacy Files. Top 100 Speeches of the 20th Century by Rank.