background preloader

13 Essentials For a Successful B2B Lead Generation Campaign

13 Essentials For a Successful B2B Lead Generation Campaign

Improve your Lead Generation by Improving your Networks B2B marketing is really more about resources. At present, many companies including smaller corporations are flexing their financial muscle. Their content marketing experts are busy translating hefty investments into websites and online gimmicks that promise heftier conversions. But even if we contend on making a good deal out of our campaign budgets, one fact should always have a solid place within marketing sentiments. Appeal To Your Prospects Emotions For Effective Appointment Setting As marketers, we tend to focus our efforts in promoting the best features of whatever product or service that we offer, including everything else that comes along in managing our business. From pricing to product claims to timetables, we all want to get results in our appointment setting campaigns. While these are very important, these are not the things that make you stand out.

B2B Lead Generation Techniques: How Much Information do you really need? How do you gather data from your target market? Do you ask them to fill out forms? Do you send out email subscriptions? Do you conduct phone surveys? Do you draw together prospects in social media pages? Whatever approach you have in lead generation, it’s important to understand the subtle art of collection information from your audience. Callbox Set to Employ 1,000 New Hires in 2012 Los Angeles, CA –December 2011 – Callbox, the largest business-to-business lead generation company in the world, is set to hire an additional 1,000 people next year, according to the company’s 2012 action plan released today. All additional manpower will join the operation centers in the Philippines and Malaysia. As a major player in the global outsourcing industry, plans also include the acquisition or building of additional facilities to support its growing operations. The move to expand is an important strategic development for the company as its customer base continues to spread across North America, Europe, and the Asia-Pacific markets.

Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you.

This Survey says Email is 40x More Effective than Facebook, Twitter It’s not as if we need more proof that email is still a commanding force when it comes to B2B lead generation, especially when compared to social media marketing. We get it – social media delivers us the type of exposure and brand awareness that we could only dream of before the dawn of Facebook and Twitter. They’re a massive force; it’s what every marketer wants, especially small businesses. But lead generation is a scientific, mathematical endeavor. It needs tangible results that can be measured and gauged for success. Marketing Research & Survey Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors clients.

B2B Telemarketing: Learning the Art of ‘Sales Talk’ Some people are gifted with communication skills, not only in terms of being able to engage people in a smooth conversation, but also in terms of being able to articulate words and phrases that every unique person will most likely understand. However, skills can be taught, too. Even professional B2B telemarketers would benefit from constant training, especially in the midst of today’s evolving business landscape. Modern SEO Marketing: The “Must-Not-Do” list It’s as if B2B marketers were bewitched by the supposed promise and potential of SEO that they tend to believe in it unwaveringly despite the challenges or rapid changes in trends and algorithms. They’ve been doing it for a long time, yet, the same mistakes are repeated endlessly, most of which are not even hard to detect and repair. These issues must be given proper attention, as they would cripple the very foundation of SEO, eventually affecting the lead generation hopes of a business, not to mention its reputation amongst other online marketers. These are 6 erroneous habits every SEO marketer must avoid: Duplicate content – In SEO, when you have two similar content pieces appearing in more than one webpage or URL within a website, you have duplicate content. For example, your business homepage may be reached through the URL or The problem is that Google will not be able to decide which content to index, so eventually this web page will not appear in search results.

IT Business Sales Leads List - Database Even though there are a lot of good business data providers servicing IT companies, most of them require their customers to purchase packaged lists of thousands, even tens of thousands of business contacts just to meet their minimum order quantities. A good fraction of the time, those lists are nothing more than rolls of business information containing a hodgepodge of your target customers and everyone else. But why pay for thousands of random prospects that may not be useful when you can spend that budget on more promising sales leads? .

Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel.