Top 10 Takeaways After Two Years of Exploring Client Perspectives Greetings, my name is Andy Baker and I’m the Group Creative Director at the National Geographic Channel. For the past two years, I’ve been running a blog called The Client Blog all about the client’s perspective on the creative process — a perspective not often heard or discussed. Here’s a list of the top 10 takeaways I’ve learned over the past two years — a ‘Cliffnotes’ version of what I share on my wesbite. These top 10 takeaways are not necessarily in order of importance, just the things that stand out to me most, or consistent themes that I’ve heard and written about. #10: Less Is More One of the themes that I have touched on multiple times is the idea of ‘less is more.’ Story Dice - creative picture dice for plot, character, and setting ideas, Fun for actors, writers, and friends! Story Dice is a creative tool to prompt ideas for plot, character, and setting. This idea generator can be used effectively for both written and oral storytelling. This app can be used with a wide variety of age groups ranging from preschoolers to teenagers. The user interface is simple enough for ages 3+ to use without any additional instruction. The use of the app doesn’t require reading, so it’s an ideal tool for using in a preschool story circle (see lesson plans) as well as a general writing prompt for all ages without reading or native language barriers.
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10Ten & Tennis Media — Digital Catalog Software & Content Marketing Software 10Ten is a boutique agency specializing in interactive publications, marketing materials, and user experiences. From Fashion (Michael Kors) to Tech (VMware), their clients span a wide range of industries. They were recently asked by the publishers of Tennis Magazine to create a weekly digital magazine called “Tennis Tuesday”. It is filled with latest news, analysis, and gossip in the tennis world. Tennis had four major requirements for the magazine: Make it interactive, so fans get hooked by actively engaging with content Publish twice as frequently as in the past Grow audience by adapting to readers’ interestsEnsure content works on all devicesDeliver magazine in a Native iOS App
How to Make Cinemagraphs — Still Photos that Move Like Movies! Yup, that picture moves. Nope, you’re not going crazy! ‘Cause who said photos can only feature “still” life? Inspired by the moving pictures created by photographer and motion designer duo Jamie Beck and Kevin Burg, we set out to make the magic happen. HOW TO: Self Publish Your Book with Amazon's CreateSpace Yuli Ziv is the founder & CEO of Style Coalition, a network of top fashion and beauty bloggers in partnership with ELLE. Her first self-published book in the Fashion 2.0 series Blogging Your Way to The Front Row: The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career is now available on Amazon.com. Follow her on Twitter @yuliz. It’s been six years since Amazon acquired CreateSpace, an on-demand publishing platform, and almost four years since they announced the free online setup for self-publishing. While four years seems like a long time in our fast-paced world, self-publishing still hasn’t reached the mass audience. Even the biggest social media gurus still take the traditional route, only choosing to self-publish when they've been rejected by mainstream publishing houses.
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