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5 Modi per diventare un Master Storyteller e rafforzare il tuo Brand. Per sviluppare l’abilità della narrazione, potrebbe esservi d’aiuto pensare alle vostre storie preferite (TV, film, libri) e chiedervi cos’hanno in comune.

5 Modi per diventare un Master Storyteller e rafforzare il tuo Brand

E’ molto probabile che le accomuni un grande colpo di scena. Un avvenimento inaspettato che è stato in grado di catturare la vostra attenzione. Definisco il “Twist” (inteso come capacità di creare e raccontare sempre nuovi ed inaspettati progetti/business) come l’ingrediente chiave per creare una brand story unica. How To Be a Great Storyteller. Funders and Founders Notes We explain entrepreneurship and startups visually through infographics.

How To Be a Great Storyteller

Find drafts from our future book here. ◀ 12 March 2014. Storytelling Mistakes to Avoid When Blogging. Today’s infographic is a follow-up from can your blog post be a story?

Storytelling Mistakes to Avoid When Blogging

It shares 10 mistakes in storytelling. From telling the wrong story, to a protagonist your audience can’t relate too, these 10 mistakes are the storytelling mistakes to avoid when blogging. Telling the wrong story is incredibly common in business blogging. I see it a lot on “guru” style blog posts. The story is all about the guru and not about the customer, or the person they could help. No main character.

How to Write a Novel Using the Snowflake Method. 6 storytelling techniques for great interaction design. Let’s start by stating this: Not every visual story has to be interactive!

6 storytelling techniques for great interaction design

Say it again: Your visual story does not have to be interactive to be effective! Your story, however, must be engaging. If your users barely look at it, or get bored with it, then what was the point of creating a visual story in the first place? You might as well have left it out entirely. An engaging story doesn’t have to be complex or elaborate. Photo credit: Blackhouse. The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of What Makes a Great Story. “Stories,” Neil Gaiman asserted in his wonderful lecture on what makes stories last, “are genuinely symbiotic organisms that we live with, that allow human beings to advance.”

The Psychology of What Makes a Great Story

But what is the natural selection of these organisms — what makes the ones that endure fit for survival? What, in other words, makes a great story? That’s what the great Harvard psychologist Jerome Bruner (October 1, 1915–June 6, 2016), who revolutionized cognitive psychology and pioneered the modern study of creativity in the 1960s, explores in his 1986 essay collection Actual Minds, Possible Worlds (public library). In an immensely insightful piece titled “Two Modes of Thought,” Bruner writes: There are two modes of cognitive functioning, two modes of thought, each providing distinctive ways of ordering experience, of constructing reality. Bruner calls these two contrasting modes the paradigmatic or logico-scientific, characterized by a mathematical framework of analysis and explanation, and the narrative.

One Sentence - True stories, told in one sentence. How to Master the Art of Storytelling to Increase Social Sharing. Marketing is about telling good stories.

How to Master the Art of Storytelling to Increase Social Sharing

Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Connections are the key to making social business, well, social. But it’s good stories that fuel conversations, allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+.

The content that tells a story is the content that elicits the most conversation and engagement. How content is crafted and presented is a huge determinant of its social success. 1.) Psychotactics. I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school.


I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […] You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. In 333BC, Darius, the ruler of Persia was sure of his victory on the battlefield. The Psychology of Storytelling. Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years.

The Psychology of Storytelling

Transmedia storytelling is a ‘story experience’ both for—and with—an audience that unfolds over several media channels. This is a big deal for two reasons. First, it represents the continuing shift from a technological to human focus. Second, storytelling and narrative tap into a fundamental form of human communication and connection, engaging our imagination and through that, empathy and creativity.

#Findyourway: narra la tua storia e coinvolti il tuo pubblico #day1 (with images, tweets) · mscarico. Sedurre il cervello con l'arte dello storytelling. Come la costruzione di un racconto accattivante per il cervello conquista il cuore del pubblico É tranquillo e buio.

Sedurre il cervello con l'arte dello storytelling

Storytelling: come si costruisce una grande storia. Cosa ti tiene incollato allo schermo durante un film?

Storytelling: come si costruisce una grande storia

La trama. O meglio, la storia. The Art and Science of Storytelling. 8 Classic storytelling techniques for engaging presentations. A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.

Try these eight storytelling techniques for a presentation that wows. You’re doing a presentation, so you start with the facts you want to get across. Wrong! Humans are hardwired for stories.