Nitrogram: Instagram Analytics and Engagement Platform. Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003. RICK MATHIESON: GENWOW.COM. Will "Dove: Patches" result in the first real blemish for the "Campaign for Real Beauty"? Longtime readers know I'm a big fan of the decade-long campaign, having written extensively about the program's efforts to boost women's self-esteem and perceptions of beauty in my book THE ON-DEMAND BRAND. And I frequently cover updates to the campaign here at GEN WOW – most recently with the outstanding "Beauty Sketches" effort. But while I know "Real Beauty" has always had detractors, "Patches" is the first time I've actually seen press coverage of a blowback. The video generated a lot of attention last week for essentially pranking women into believing they were participants in a new research study for a new "beauty patch" that was "developed to enhance the way women perceive their own beauty.
" Yes, it really does sound that ridiculous. But the women featured in the video bought in, and we get to see how their perceptions change while wearing the patch – only to find out that it's a placebo. Hardly. Marketing Jobs & Marketing News - Media, Advertising, Brands - Marketing Week. Branding Strategy Insider. Digiday | Digital Content, Digital Advertising, Digital Marketing. Events. Brandactivation.nl - A BrandBase Blog. Connect to a growing community of over 20,000 marketers - Digital Doughnut. Brand Management : BrandUniq • A Brand Management blog that offers practical insights on how to build strong and differentiated brands. Become a smarter digital marketer. The best in advertising, design, and digital creativity - AdCritic - Creativity Online.
Uplause | Social games for big crowds | Home. SEOmoz is now Moz. Software and Community for Better Marketing. - Moz. Marketo Marketing Blog - Best Practices and Thought Leadership. Golden Alligator. Theory | Brandactivation.nl - A BrandBase Blog. What is Brandactivation? The definition: Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating: 1. interest 2. trial 3. loyalty New communication means are being introduced every year. It is clearly evident from this list of means that the marketing communication is a profession for well-trained specialists.
PR, DM, Website, E-mail, Telephone, Print, Radio, TV, Outdoor advertising, Events, Retail, Brochure, Mobile, SP, Incentives, PS, Fairs, Spectaculars, Sponsoring, JP, Design, IC, TM, etc. Opportunity: Most marketers are rigid and non-commercial McKinsey published a report about the marketing profession, from which the following conclusions were drawn: The reputation of marketers is at an all time low Marketers are described by CEOs as undisciplined, non-commercial and rigid. 80% of the marketing plans is unsuccessful From Advertising Brands to Brand activation Relevance. Brand activation. The @KISSmetrics Marketing Blog. Koozai® - Your Intelligent Digital Marketing Agency. Www.topsite.com/goto/adverbox.com. Www.topsite.com/goto/adrants.com. Adweek – Breaking News in Advertising, Media and Technology.
Internet trends: marketing research & predictions. We are happy to announce the release of a new TrendsSpotting research report uncovering major trends in Mobile Accessories. Based on exploration of over 2000 new accessories released since 2011 + CES 2012 and a market analysis of major market trends characterizing this growing market, TrendsSpotting has identified about 150 recently released products that reflect new emerging trends in mobile accessories. The innovations analyzed in this report are profiled according to Product Categories (Protection, Power, Entertainment, Smart Solutions), User Experience Categories, Marketing and Consumer Trends. Major findings: 1. The largest shift in the mobile accessories market identified by TrendsSpotting is no doubtfully marked by intelligent capabilities made available with mobile apps.The mobile accessories market has changed dramatically during the last 12 months, since consumers have largely adopted smartphones, and apps download has become a popular behavior.
Enjoy this sample slides report: Compete Pulse — Online Marketing Insights. Advertising news & jobs | Visit Campaign's website for brands, ad agencies & to watch ads. Digital Marketing And Social Media Blog - The Future Buzz. Information for the World's Business Leaders - Forbes.com. Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003.
Blog. WAS-IST-MARKETING.net | Marketing verstehen! Marketing Grundlagen >> Die Entstehungsgeschichte des Marketings.