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Google+ Google+ Users Spend 3 Minutes Per Month There, ComScore Tells WSJ (Matt McGee/Marketing Land) Google+ Users Spend 3 Minutes Per Month There, ComScore Tells WSJ. With its users only spending an average of three minutes per month on the site, Google+ is a “virtual ghost town” compared to Facebook and other social networking sites. That’s how the Wall Street Journal characterizes Google’s social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes on the site during January, a pittance compared to Facebook’s average of 405 minutes per visitor. Tumblr and Pinterest both saw 89 minutes per user on average, while LinkedIn clocked in at 17 minutes per user and Twitter at 21 minutes. The breakdown: Facebook: 405 minutesPinterest/Tumblr: 89 minutesTwitter: 21 minutesLinkedIn: 17MySpace: 8Google+: 3 ComScore’s data covers desktop activity only, not mobile — an area where both Facebook and Twitter are said to have significant activity.
Time-on-site is undoubtedly a better metric to use than pure user counts when comparing social networks. Mr. Take Action – Google. Google+ Suggested Users.