Social Media Networking
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Here are 14 ‘levers’ you need to be pulling L ike any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “ 11 Quick Tips to Enhance Your Facebook Fan Page ” by @ franswaa ). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?”
Four years ago, official brand pages on Facebook were quite rare. Today, not only are most major brands on Facebook, but their total fan numbers have skyrocketed. In fact, top brands now manage communities that reach upwards of 20 million members (also, the population of Australia).
I read an interesting stat today from Monumentus Media (via Beth Kanter ): “asking users to “like” gets 216% higher interaction rate.”
Everyone is always talking about the ROI of social media and how can you convert a Facebook fan into a sales qualified lead. I have seen many great looking Fan pages on Facebook, but much like early websites, these pages are designed more for image and less for lead conversion. That is, however, until I came across the Facebook page of ViperChill .