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Interested in Membership? » Autumn's Coming: Events to Banish post-Summer Blues by Editorial Staff The leaves on the trees are beginning to quiver, and the evening air is dipping by the day. Ibiza: ASW's Summer Weekend on the Paradise Island Earlier this month thirty members flew into Ibiza from across the world for ASW's Summer Weekend. The Definitive Guide to London Ah London, the jewel in mighty Britannia's crown. About Us Press. Bebo. DIASPORA* ALPHA. Facebook. How to build a Facebook community. Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals.
Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”).
Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 7 ways to fuel fandom on Facebook. Four years ago, official brand pages on Facebook were quite rare.
Today, not only are most major brands on Facebook, but their total fan numbers have skyrocketed. In fact, top brands now manage communities that reach upwards of 20 million members (also, the population of Australia). The challenge for marketers is to maintain the steady growth of their communities while still attracting valuable fans who remain eager to engage with your brand, long past that initial click of a "like" button.
Here are seven ways for brands to grow their fan bases on Facebook. 1. Tagged photos (such as the Coca-Cola example above) can help marketers organically grow their pages. 2. Sponsored Event to promote USA Network's "Burn Notice: The Fall of Sam Axe. " 3. Some ways that leading brands are driving engagement are commenting on fan posts, "liking" user-generated content, and providing customer service directly within the platform. Smirnoff U.S. connects with a fan who has shared a photo with the community. Hi5. Google+ Google Plus - an overview. Gowalla.
LinkedIn. Myspace. Orkut. Plaxo. Top Social Networks. When is It Okay to Use Social Media to Self-Promote? I read an interesting stat today from Monumentus Media (via Beth Kanter): “asking users to “like” gets 216% higher interaction rate.” The stat isn’t very surprising. Calls to action work. I was drawn to the 216% increase, but then disconcerted by the idea of asking people to like my stuff. Why is that? We buy ads—isn’t that asking people to like our stuff?
Chris Brogan promotes his products all the time. The flooring guy on the local Twitter hashtag in my town is a textbook troll. When is it okay to use social media to promote? It’s okay when you’ve gained trust. I’d really like a piece of that 216% increase, but I don’t want to turn people away. Connect: Authored by: Chris Syme Chris Syme's newest book, Practice Safe Social, is a leading resource on how to use social media responsibly. See complete profile. How to Create a High Converting Facebook Fan Page. Everyone is always talking about the ROI of social media and how can you convert a Facebook fan into a sales qualified lead.
I have seen many great looking Fan pages on Facebook, but much like early websites, these pages are designed more for image and less for lead conversion. That is, however, until I came across the Facebook page of ViperChill. Not only does Glen at ViperChill get it, he shares just how to create the page complete with free templates. Taking Your Facebook Fan Page to a Higher Level By now, you are probably well aware of the Static FBML app, which allows you to show whatever you want on your fan page instead of the usual status updates. Before Clicking Like.