Get more traffic with VitalViralPro. The Death of SEO (Part 2): Generating Real Content. Likker - Grow Your Social Network. Best Pinterest Followers. 3 Ways to Improve Your Company's Social Media Architecture. Joshua-Michéle Ross (@jmichele) is SVP and director of digital strategy, Europe with Fleishman Hillard and an O’Reilly Radar blogger. His free ebook on social media architecture is available here. While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement.
Many are redundant, fracturing the same potential audience into separate, so-called “communities.” And the bigger the organization, the bigger the problem. This is unsustainable and counterproductive. The solution is a “social media architecture” — a structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence. 1. Click to enlarge Click to enlarge Visualization is the first step in recognizing you have a problem. 2. 3. Three Ways to Supercharge Social Media with Google Analytics. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site.
. #2. Google Analytics can help you identify which Twitter conversations you should be listening for. . #3. Use your most popular search phrases throughout your blog – in posts, titles, and tags – to generate more blog traffic. Google Analytics is a powerful tool. Connect: Authored by: Chad Wiebesick Chad Wiebesick is the Social Media & Interactive Marketing Director at PWB Marketing Communications in Ann Arbor, Michigan, a B2B agency specializing in integrating digital technologies with traditional media.
See complete profile. The Anatomy of a Social Media Crisis. Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled "Social Business Readiness: How Advanced Companies Prepare Internally," Altimeter Group analyzed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents per year in the first five years and a total of 10 social media crises last year alone. The report also sheds light on exactly how social media crises arise and how companies can avoid them.
The majority of businesses caught up in social media crises lacked proper internal education programs, but the lack of a professional staff, triage system and employee social media policy were also key problem areas for companies. And what were the causes of these crises? 5 Things Social Media Can't Do - TNW Social Media. Over the past few years, we’ve seen an explosive growth in social media. Some platforms have fallen by the wayside, while others have seen up to 300,000 new members per day at their peak. If your organization isn’t involved in social media, the silence can actually be a detriment to your business, as information hungry consumers have come to not only look for your presence, but expect it.
For all the upsides that social media can bring to your business, there still remains a great deal of uncertainty and misconceptions about what social media can actually accomplish in terms of overall business growth. Far too often, high (read: mismanaged) expectations can lead to disappointment, even frustration with the mechanism. 5 things social media can’t do 1. Solution: If social media is your marketing strategy at the moment, it’s time to head back to the drawing board. 2. Solution: There are actually two problems within this scenario. The second problem here is, “Where’s the beef?” 3. 4. 5. Top Five Best Practices for a Successful Facebook Page. 286 Flares Twitter 114 Facebook 20 Google+ 34 StumbleUpon 98 Pin It Share 0 286 Flares × Almost all companies worth their salt maintain a Facebook page. If you are a business on Facebook, you would want to make sure that your efforts are rewarded first by having people like your page, having them participate in your page activities, and lastly, by having them engaged.
All of these would give you more opportunities to market and to eventually sell your products or services. But how do you do all these? Let’s take a look at five of the best practices for Facebook business and brand pages, and see how the world’s top brands do it! 1. How do you actually greet your customers? Be clear as to what you want them to do. Coca-Cola has created a delightful way to get its visitors to like its page. 2. Another sure way to get people to like your page is to give them an idea of what they can get from doing it. 3.
Cooking.com gives away $300 to lucky winners selected from those who like their page. 50 social media case studies and reports that are well worth reading. 12 Best SEO Extensions For Google Chrome. Today we are going to share Google chrome extension for SEO. Chrome is second most popular browser, that has a big collection of extensions. Extensions always improved browser productivity and popularity among internet users. All SEO extensions has unique functionality that increase the productivity of SEO related work. These extensions provides the best way to access the search engine optimization tools that make very easy to find out the details of site rank, page rank, keyword listing and many more. This is best list for SEO professional, webmasters and blogger also. This browser getting more lovers everyday who using its extensions is very easy to use. Few day ago, we had presented Google Cheat sheet to download and Firefox 5 Add-ons.
I hope these extensions are very useful for SEO professionals and webmasters. 1. Firebug Lite is not a substitute for Firebug, or Chrome Developer Tools. 2. Goo.gl Shorten URLs on the fly, add them to history, integrate with social media. 3. 4. 5. 6. Young people 'bored' with social media. A key group of young users of Facebook, Twitter and YouTube users are using the site less and less, according to new research. One in four 18-29 year-olds told Gartner that their use of social media had declined since they signed up, with many citing boredom as their reason for the decline.
By contrast, other consumers, however, reported that their enthusiasm was unabated, as 37 per cent claimed that they were actually using social media more than they had been in the past. In all cases, however, researchers found that “despite the strong media focus on the phenomenon of social media, our respondents did not interact more than once a month (on average) with their favourite site”. Of those using the sites less, common reasons also included the “superficiality” of friendships online, as well as concerns about digital privacy. How to use APIs from Twitter, Google & Facebook to find data, ideas. As more and more journalists are finding, APIs are a great way to get data for your Web applications and projects.
An API, or application programming interface, enables software programs to communicate with one another. (Chrys Wu wrote a helpful intro here.) To give you a better understanding of how they can help you, I’ve outlined some of the best APIs for finding content and explained how you can use open-source programming tools to glean information from them. Twitter API Twitter’s API is very well documented and has a lot of useful functionality. It’s especially useful for journalists who want to search Twitter for a term and either show or parse the results. Here is some simple example code that searches Twitter for the term “earthquake” and then creates a bulleted list for the tweets that are found. If your development team uses open-source tools, there are some great libraries for parsing the Twitter API with much more advanced functionality than the snippet above. Now You Can Easily Create a Foursquare Business Page.
Foursquare business pages are no longer limited to large brands with the money and clout to buy Foursquare's limited and in-demand dev resources. Business pages are now self-serve, Foursquare announced Tuesday. For the past 18 months, Foursquare has created about 3,000 business pages in-house, relying on its developers and designers and coordinating with brand creative teams along the way. It was a time-consuming, unsustainable and restricting growth model that limited the amount of businesses that could be "followed" on Foursquare.
As a result, the location-based service tended to work with big names, such as Louis Vuitton, Zagat, The New York Times, the History Channel, Brooklyn Museum and the city of Chicago. Now, any business can create a free Foursquare business page, enabling it to customize a branded page where fans can "follow" the brand and unlock its tips. The biggest improvement to the business page experience is the ability to have entire teams of people manage the same page. 5 Ways Google+ Will Drive Social Video Growth. 12 Tools to Measure Social Influence (Maybe) Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely. Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter).
While none is perfect or complete yet, using a combination of them can prove useful. Here then is a roundup of tools that measure influence in the social web: Broad social web tools Klout: Klout currently track a user’s Twitter, Facebook, Linkedin and Foursquare activity. PeerIndex: How PeerIndex describes what it measures: "PeerIndex: a measure of your online social capital. Twentyfeet: What Twentyfeet says it offers: "Aggregated stats in one place. PostRank : This service says it "tracks where and how users engage, and what they pay attention to — in real-time. " Twitter tools Connect: Advertisers Begin to Look Beyond Facebook and Twitter. Social Media Fatigue. One of the biggest pushbacks I hear from people when I talk about how wonderful I think Google+ will be for business professionals is that they’re tired. They’re tired of joining a new social network.
They’re tired of going through the dance of re-adding their friends and connections on yet another platform. They’re tired of having to think up even more content for yet another platform, after having finally committed to Facebook or Twitter or wherever else. Social Media Fatigue For a lot of people, the fatigue comes from that sense that they’re doing all the work, but not seeing the results. For another group, it’s that feeling that we’ve all done this before, so why do it again? For others, it’s just that we’re getting to the point where we feel maybe that we’ve shared all we can think of sharing, and we’re tired of rehashing the same old things over and over again. Are any of these you? Wake Up Writing about social media can be boring. Wake up. It’s Your Choice Make Your Own Media. How Do Twitter, Facebook & Google G+ Compare. How Do Twitter, Facebook, Google G+ And Other Social Networks Compare?
#infographic Source: Mashable via @AnnieColbert to HolyKaw! Source: Stefano Pifani blog.stefanoepifani.it via @AnnieColbert to HolyKaw! Source: TheTechAddicts.com Source: ColumnFive for GuyKawasaki I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. 7 questions every social media strategy must be able to answer.
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people can spend hours looking at new faucets or cabinet doors. The less important something is, the more fun it is to kibitz about, because the responsibility that comes with being wrong is relatively minor. It doesn’t really matter what your kitchen looks like; so long as it is functional, durable and built on a stable foundation, you can have those cabinet arguments worry-free. The trouble is, too many people have the cabinet door conversation without ever talking about the foundation. The way I see it, there are only seven questions in all of social media that really matter.
Whom am I speaking to? That’s it. How are you answering the seven essential social media questions? Social Media is not Going to Save Your Business Brian Solis. InShare415 To truly see opportunities within social media requires viewing the consumer landscape through a different lens… Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue. The numbers of social network users are soaring well past 10 figures. Even celebrities such as Bono, Justin Timberlake, Ashton Kutcher, Lady Gaga et al, are not only living social, they’re putting their money where their cliques are by actively investing in emerging social technologies.
Can you believe that today, skeptics still remain? “Social networks are where people share what they had for lunch. No, social media is not a fad nor is it merely a soapbox for inane, narcissistic or self congratulatory over sharing. Benchmarking Against the Opportunity Have you defined the customer relationship you’d like to develop in 2012? The Most Effective Ways to Make Money with Your Blog. If you are a blogger who is losing interest because you can’t make money with your blog, then here’s some motivation. It may be true that the profits we make off something is what keeps us motivated to working on something and making fresh content. If you want to start and consistently be making money online, then you’ll have to start with a decent Page Rank and traffic. Here are the most effective ways to make money with your blog that have been tested and worked on by experts.
Sign up for Google AdSense This is the one of the simplest, easiest and most popular of ways to make money with your blog. Sell Text Links in Your Blogs Blogs, like other way of making money online, need decent traffic to work. Make money with Blog Sell Text Ads through Networks You can further increase your ability to profit from your blog by signing up for networks that allow you to buy and sell text ads like TextLinkAds. Sell Banner Ads in Your Blogs Sell Banner Ads through Networks Selling Affiliate Products. Where ideas and people meet. To Monetize Social Media, Humanize It - Amy Jo Martin. Google+: The Complete Guide. 30 Useful Social Media Monitoring Tools. Google+: One Hell Of A Trojan Horse.
News Headlines. 10 case studies that prove the ROI of social media. Mature Vs. Immature Social Media Efforts. 5 Legal Considerations for Your Social Media Campaign. What I learned from the Facebook Page experiment – and what happens next. 5 Clever Ways to Get a Job Using Social Media. Social Media Isn’t Free to Entrepreneurs or Anyone - Martin Zwilling - Startup Professional's Musings. Why Top Brands Are Investing So Much Time In a Social Media Leaderboard. 7 Steps to the Perfect Social Media Plan. How to Create a Winning Contest with Social Media. Monitter : real time, live twitter search and monitoring.
Mozilla Firefox. HootSuite Releases Social Media Measurement White Paper. 8 Ways to Improve Your Live Event With Social Media. How to Optimize Your Brand's Facebook Page For Search Engines. How to Build the Perfect Facebook Fan Page, 2011 Edition. How Social Media Can Induce Feelings of ‘Missing Out’ 46 New Digital Media Resources You May Have Missed. Using Tools & APIs To Track Your Social Media Strategy.
Newspapers and Social Media: Still Not Really Getting It: Tech News and Analysis « Pay with a Tweet - A social payment system. Online Contests and Sweepstakes – Strutta. HOW TO: Launch Any Product Using Social Media. Hunch. HOW TO: Optimize Your E-mail Marketing for Social Media Results. 10 APIs for Social Media Marketing Campaigns. Why You're Pissing Off Half Your Facebook Fans | Social Media Research. 5 Facebook Applications to Add Useful Tabs to Your Facebook Fan Page. 25+ Examples of New Creative Facebook Profile Pages.
The Art of the Checkin: From Location to Content to Brand. How Twitter Users Changed in 2010 [CHARTS] 5 Ways To Create An Effective Feeder Site. Buy, sell, trade, give and be neighborly | Krrb. 10 Mind blowing Facebook games statistics [Infographic] 5 Twitter Tools for Analyzing Your Tweets. Social Media Marketing Made Simple / Flowtown. Tweet Nest. Understanding the Influence Metric: What is a Klout Score? Welcome to PostUp. Rapportive. Social Media Marketing Made Profitable / Flowtown. 4 Winning Strategies for Social Media Optimization. How Predictive Analytics Can Make Money for Social Networks. 10 Tips for Aspiring Digital Marketers. Seven Important Social Media Trends For The Next Year. Layers.com.