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Joshua-Michéle Ross ( @jmichele ) is SVP and director of digital strategy, Europe with Fleishman Hillard and an O’Reilly Radar blogger. His free ebook on social media architecture is available here . While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement.
If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1.
Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled "Social Business Readiness: How Advanced Companies Prepare Internally," Altimeter Group analyzed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents per year in the first five years and a total of 10 social media crises last year alone. The report also sheds light on exactly how social media crises arise and how companies can avoid them. The majority of businesses caught up in social media crises lacked proper internal education programs, but the lack of a professional staff, triage system and employee social media policy were also key problem areas for companies.
Over the past few years, we’ve seen an explosive growth in social media. Some platforms have fallen by the wayside , while others have seen up to 300,000 new members per day at their peak. If your organization isn’t involved in social media, the silence can actually be a detriment to your business, as information hungry consumers have come to not only look for your presence, but expect it. 5 things social media can’t do
Almost all companies worth their salt maintain a Facebook page. If you are a business on Facebook, you would want to make sure that your efforts are rewarded first by having people like your page, having them participate in your page activities, and lastly, by having them engaged. All of these would give you more opportunities to market and to eventually sell your products or services. But how do you do all these?
As social media evolves as sector we are starting to see some great case studies emerge around the world and we wanted to pick 50 of the best and share them here for you to enjoy. We’ve focused in on the big social media areas of Linkedin , Facebook , Twitter , Youtube , mobile and Blogging so as you can drill down in to the area that suits you best. There is a good mixture here of case studies for both smaller businesses and large brands so sit back and start reading and learning from these 50 great social media case studies… Twitter
Today we are going to share Google chrome extension for SEO. Chrome is second most popular browser, that has a big collection of extensions. Extensions always improved browser productivity and popularity among internet users. All SEO extensions has unique functionality that increase the productivity of SEO related work.
A key group of young users of Facebook, Twitter and YouTube users are using the site less and less, according to new research. One in four 18-29 year-olds told Gartner that their use of social media had declined since they signed up, with many citing boredom as their reason for the decline. By contrast, other consumers, however, reported that their enthusiasm was unabated, as 37 per cent claimed that they were actually using social media more than they had been in the past. In all cases, however, researchers found that “despite the strong media focus on the phenomenon of social media, our respondents did not interact more than once a month (on average) with their favourite site”. Of those using the sites less, common reasons also included the “superficiality” of friendships online, as well as concerns about digital privacy. <p style="text-align:right;color:#A8A8A8"></p>
As more and more journalists are finding, APIs are a great way to get data for your Web applications and projects. An API, or application programming interface, enables software programs to communicate with one another. (Chrys Wu wrote a helpful intro here .) To give you a better understanding of how they can help you, I’ve outlined some of the best APIs for finding content and explained how you can use open-source programming tools to glean information from them. Twitter API
Foursquare business pages are no longer limited to large brands with the money and clout to buy Foursquare's limited and in-demand dev resources. Business pages are now self-serve, Foursquare announced Tuesday. For the past 18 months, Foursquare has created about 3,000 business pages in-house, relying on its developers and designers and coordinating with brand creative teams along the way. It was a time-consuming, unsustainable and restricting growth model that limited the amount of businesses that could be "followed" on Foursquare.
The new set of features offered by Google+ represents the next chapter for the social web, helping it move from a platform that facilitates conversation and content sharing to a mechanism that can deliver much deeper social experiences. This new forum for creating connected audiences will pay off big for brands that create great video content. In particular, Google+ is opening up a number of different opportunities for brands to get their videos seen and shared. It’s quite possible that we will look back on the Google+ launch as a landmark moment for social video advertising, because of the new possibilities it created for people to share, co-view, chat and text about entertaining videos. Here are five ways Google+ will help the social video industry.
Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely. Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter). While none is perfect or complete yet, using a combination of them can prove useful.
One of the biggest pushbacks I hear from people when I talk about how wonderful I think Google+ will be for business professionals is that they’re tired. They’re tired of joining a new social network. They’re tired of going through the dance of re-adding their friends and connections on yet another platform. They’re tired of having to think up even more content for yet another platform, after having finally committed to Facebook or Twitter or wherever else. Social Media Fatigue For a lot of people, the fatigue comes from that sense that they’re doing all the work, but not seeing the results.
How Do Twitter, Facebook, Google G+ And Other Social Networks Compare? #infographic Source: Mashable via @AnnieColbert to HolyKaw! Source: Stefano Pifani blog.stefanoepifani.it via @AnnieColbert to HolyKaw! Source: TheTechAddicts.com
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people can spend hours looking at new faucets or cabinet doors. The less important something is, the more fun it is to kibitz about, because the responsibility that comes with being wrong is relatively minor. It doesn’t really matter what your kitchen looks like; so long as it is functional, durable and built on a stable foundation, you can have those cabinet arguments worry-free.