Google+: One Hell Of A Trojan Horse
There’s no shortage of Google+ in the air these days. Overeager pundits and soothsayers are hoping to be among the most visible voices on the net saying which service or company it’s going to topple, why it’s going to fail or succeed, and why it should or shouldn’t be more like this or that. It all seems awfully premature, considering Google+ is just getting started, and I don’t mean in user numbers.
6 Tips for designing and running Social Media Contests
Posted bydimitriszotoson to Marketing, Social Media Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals that those contests try to achieve: to increase the exposure of the brand in social networks and to drive the engagement with fans, followers subscribers and viewers.
How the Eye Sees a Web Page
Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all.
Moixa Wants To Replace Wasteful Power Supply Bricks With Smart, Solar Chargers
Ever noticed how the power adapters that come with all your gadgets--laptops, smartphones, iPods, etc--get really hot sometimes? That's energy being wasted as AC power that comes out of the wall is converted into the DC power that your electronics need to recharge. Now a firm called Moixa Tech has found a way to give you DC power direct from a few solar panels, allowing people who don't have room for a full solar array to eliminate some of the most obvious energy waste in their homes.
Social Media: A Must-Have for Small Business Owners
Social media platforms allow us to connect quickly with people and brands. We are forming relationships faster than ever before, with people and brands alike. Additionally, many studies are emerging to show that social media interactions have a direct impact on consumer-buying choices, which is transforming the retail market, advertising and global business overall. As a small business owner, breaking into social media can be a scary and daunting task. Resources are often limited, but in this day and age… Can your small business really afford not to be using social media?
Google+: The Complete Guide
Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news.
Twitter to Earn More Mobile Ad Revenue Than Facebook This Year [REPORT]
Twitter may have a ways to go until it matches Facebook's valuation, but at least in one crucial segment — mobile advertising — it appears to be besting its larger rival. A report from eMarketer estimates that Twitter will hit $129.7 million in U.S. mobile ad revenues this year compared to $72 million for Facebook. However, Twitter's advantage in the mobile ad space won't last for long. According to eMarketer's predictions, Facebook's ad revenue will grow five-fold to $387 million in 2013, beating Twitter's take by more than $100 million. This would make Facebook the second highest mobile ad earner behind Google. eMarketer's predictions offer some hope for investors who are concerned about whether Facebook will figure out its mobile advertising strategy.
41 Questions Business Leaders Should Ask
Change is the only constant in the world, there’s no doubt about it. Today more than ever, businesses must face – and effectively manage – rising change and complexity. Uncertainty is everywhere we look. From marketplace shifts to surprise disruptions, managing this new reality is not an easy task. If you think about our organizations today, they are all part of a dynamic business network of relationships with customers, partners and suppliers that shape the way we do business. Consumer expectations are escalating and competitors and partners of any size can arise from anywhere around the globe.
7 Twitter Marketing Campaigns to Learn From
While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes. There are a number of winning Twitter strategies used by top brands, but those same companies tend to mix up the types of individual marketing campaigns they run on Twitter, whether paid or organic. Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald's Canada and appbackr. Read about their successes below and share your brand's Twitter campaign victories in the comments. 1.
8 Small Business Social Media Tips From the Pros
Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.”
News Headlines
US News Page 1 of 11 | Next PageShow Entire Article The 100 Twitter Rules To Live By CNBC.com | July 14, 2011 | 03:58 PM EDT Late last night, I hit 100,000 followers on Twitter. In honor of the milestone, I'm taking a shot and imparting all I've learned in my 853 days using the platform.
2012 Social Network Analysis Report – Demographic – Geographic and Search Data Revealed
2011 marked the second year in which many social networks started to wane as social network saturation kicked in. The questions remains, how many social networks can you actively stay up to date on? As Facebook became the mainstay for many users in late 2009 and into 2010 and continuing into 2011, we see the continued fallout in interest for many other social networks. There are still a few social networks that are growing, year over year, however, such as Tumblr, Reddit and Twitter, to name a few. We added coverage of the following social networks this year (in no particular order): Google PlusPinterestDribbbleGoodreadsQuoraSlideshareSquidoo
