Social Media Marketing
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One of the top viewed pages on ReelSEO is that of a post that I put out with a resource list of video sharing sites. I took the time to update the list, and add a bunch more – more than 300 video sharing websites in total. So, after many hours of clean up, I am pleased to present our list of video sharing websites like YouTube below. Additional Resources: Note - I have set the default sort to Alexa Rank – but you can sort by clicking on the column header names. Last updated 6/28/2009
We've talked a lot at ReelSEO about Facebook video marketing and video apps, so it was only a matter of time before we combined all the options into one big list. So here you go, our ReelSEO Show Reel of Facebook Video Apps , with a myriad ways you can integrate video into your own Facebook Pages! Driven by a singular goal to corner the market on this info, yet not so driven that we're bothering to do our own review and testing of every Facebook video app out there, I've put togethera list of video apps that I think are beneficial for your Facebook video marketing needs. Our description length for each video app can run from super-short phrase to a long paragraph. The original copy right from their respective Facebook pages is what has been included. I've done my best to create a comprehensive list excluding those that didn't work or had awful reviews - yes, I tested every one of them.
Like almost every other agency out there in this space, at Rabbit, we use a professional monitoring and sentiment analysis system. Rather than the market leader Radian6 , we tested a few and went for ScoutLabs …though I am thinking of giving Sysomos a go… Having said that, the thing about the paid for tools is…they get the job done, but from what we’ve found they are never 100% perfect.
Posted in Tech blog on February 16th, 2010 by Pingdom UPDATE: There is a more recent post available, Social network demographics in 2012 . How old is the average Twitter or Facebook user?
Yesterday , we went over the need to create an activities timeline that basically plots every relevant action your company takes across all media. Press releases, product launches, blog posts, white papers, ad campaigns, Twitter engagement, etc. Today, we are going to look at creating outcome timelines.
Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization. While it’s easy to get caught up on the specific new technologies that are constantly emerging, companies should focused on business trends and themes in 2010. In particular, companies must develop a business strategy based on customer understanding, put the baseline resources in place to get your company ready, deliver a holistic experience to customers –and build advocacy programs and anticipate customer need.
The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here . Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it's easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely. The most obvious benefits are increased customer loyalty and engagement.
25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast . Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter , according to the November 2009 report. The 1,100 small business owners surveyed said the biggest benefits of social networking were the abilities to generate leads, keep up with their industry, and monitor the online conversation about their business.
One of the main topics here at Mashable has always been social networking. In the past several years, some networks have thrived, some vanished, while hundreds of new ones appeared. It has become a huge area to follow, and this article illustrates this well: a collection of over 350 social networking sites, all of which were covered in one way or another here at Mashable.
It's happened again. Another week, jam-packed with expert insights, has flown by. You've probably caught a few of the week's essential resources, but there's always that chance you missed something that could transform your social media or business strategy. Here at Mashable, we don't like to take those chances, so we've gathered up the week's essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week. Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side.
This series is supported by the MarketingProfs B2B Forum , where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today ! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer.
Another busy week at Mashable HQ has yielded another mega list of tools and resources for your reading pleasure. Check out our Social Media section for tips on how turn any video viral, find out why the web loves cats so much, or simply determine what kind of geek you are. Tech & Mobile is packed with tools like top blogger templates, Photoshop tutorials, and tips for beginners when it comes to PHP programming. Business rounds out the list with how to use hashtags to boost you job search, great social media management tools, and some games for learning stock market strategy. Looking for even more social media resources?
David A. Yovanno is the CEO of Gigya, Inc. , a leading social optimization platform for online business. He can be reached on Twitter at @daveyovanno , or via e-mail: dave(at)gigya(dot)com. Privacy challenges by public interest groups and the FTC are threatening to dismantle or seriously curtail the behavioral targeting model of interactive advertising as it stands today. Fearful of damaging relationships with their readers, many publishers are removing third-party widgets and other technologies when those technologies are found to capture and sell user data without the user's express permission.
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top.
Posted in Tech blog on November 27th, 2009 by Pingdom UPDATE: There is a more recent post available, Social network demographics in 2012 . Have you ever wondered how many of Twitter’s users are women? Or men?