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Social Media Tools. Social Media - Useful Information. Social Media Strategy Course Resources. Pinterest. ↬ Curate ᔥ Tools 'n' Tips.


World's Largest Professional Network. Mashable. Twitter is gradually rolling out a major redesign of user profiles, starting on Tuesday.


The new look, which Twitter was testing in February, adds a lot more user information and several new features — and it looks quite similar to Facebook's user profiles. The new profile features a larger user photo and customizable header image. Twitter highlights your tweets that have the most engagement by displaying them slightly larger than the rest. You can also pin one of your tweets to the top of the page. Furthermore, you can now choose which timeline to view when checking out a profile page.

As for the similarities of Twitter's new user profiles to Facebook's profile page, well, they're inescapable. The new profile design is already live for a handful of celebrities, including Zac Efron, Channing Tatum, Floyd Mayweather and John Legend, and it will also show up for new users. Have something to add to this story? Online Database of Government and Non-Profit Social Media Policies. 17 LinkedIn profile must-haves. Editor’s note: Neal Schaffer is the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.

17 LinkedIn profile must-haves

If you’ve been in today’s job market for more than five minutes, you know that it’s a complex, competitive, even cutthroat environment that’s difficult to navigate. Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. If you simply update your résumé and (e-)mail it off to a hiring manager, you’ll probably be left twiddling your thumbs for a long, long time while other applicants get all the interviews.

Whether you like it or not, you need to take your job search on the social media road. But even then, there are numerous do-and-don’t rules you need to follow. LinkedIn continues to evolve at a fast pace but many job seekers’ profiles are stuck in past years. If you’re asking, “Why LinkedIn?” Ouch. Data Update: Efficacy of Various Marketing Channels (Social Media Still Top Spot) Data indicate that social media continues to be the fastest growing and most influential marketing channel.

Data Update: Efficacy of Various Marketing Channels (Social Media Still Top Spot)

Social media is an enormously important component of your overall marketing and communication strategy. In fact, data support it as one of the most efficient and effective channels to engage your users and constituents. IMPACTS tracks data regarding the reach (i.e. the relative efficacy of each channel in terms of its ability to deliver a message within any defined duration), trust (i.e. the perceived credibility of various sources), and amplification (i.e. the re-distribution potential) of various information channels.

Post, Pin & Tweet - The Best Time to Outreach #SocialMedia. When it comes to engaging with your social media following, timing is of the essence.

Post, Pin & Tweet - The Best Time to Outreach #SocialMedia

Knowing when to share a link may spell the difference between an Internet sensation and a big letdown. Knowing when the most users are in front of their computer and primed to share your content, can be tricky. Our infographic provides you with the best times and the worst times to post on social media platforms. We’ve included a list of tools dedicated to helping you get your content scheduled and posted at the best time. These tools will help you customize the general guidelines in our infographics and tailor them to your specific audience. For Google+ check out Timing+, which will analyze your historical data and suggest impactful times to share content. Analyze your Facebook page - LikeAlyzer. ‘Friends’ can share your Facebook profile with the government, court rules.

A federal judge has ruled that investigators can go through your Facebook profile if one of your friends gives them permission to do so.

‘Friends’ can share your Facebook profile with the government, court rules

The decision, which is part of a New York City racketeering trial, comes as courts struggle to define privacy and civil liberties in the age of social media. In an order issued on Friday, US District Judge William Pauley III ruled that accused gangster Melvin Colon can’t rely on the Fourth Amendment to suppress Facebook evidence that led to his indictment. Colon had argued that federal investigators violated his privacy by tapping into his profile through an informant who was one of this Facebook friends.

The informant’s Facebook friendship served to open an online window onto Colon’s alleged gangster life, revealing messages he posted about violent acts and threats to rival gang members. The government used this information to obtain a search warrant for the rest of Colon’s Facebook account. Survey Reveals Social Media Demographics. A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

Survey Reveals Social Media Demographics

Which social media sites should you be focusing on for YOUR target market? The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top? Of the online adults surveyed at the end of 2012: 67% use Facebook 20% use LinkedIn 16% use Twitter 15% use Pinterest 13% use Instagram 6% use Tumblr. LinkedIn. Video Sites like Youtube: A Huge List of Video Sharing Websites & Services. Facebook Video Apps - A Complete List of Video Apps for Facebook Pages. We've talked a lot at ReelSEO about Facebook video marketing and video apps, so it was only a matter of time before we combined all the options into one big list.

Facebook Video Apps - A Complete List of Video Apps for Facebook Pages

So here you go, our ReelSEO Show Reel of Facebook Video Apps , with a myriad ways you can integrate video into your own Facebook Pages! Driven by a singular goal to corner the market on this info, yet not so driven that we're bothering to do our own review and testing of every Facebook video app out there, I've put togethera list of video apps that I think are beneficial for your Facebook video marketing needs. Our description length for each video app can run from super-short phrase to a long paragraph. The original copy right from their respective Facebook pages is what has been included.

I've done my best to create a comprehensive list excluding those that didn't work or had awful reviews - yes, I tested every one of them. Social Marketing Videos. Been told you can’t evaluate social media? Here are 20 (free) wa. Like almost every other agency out there in this space, at Rabbit, we use a professional monitoring and sentiment analysis system.

Been told you can’t evaluate social media? Here are 20 (free) wa

Rather than the market leader Radian6, we tested a few and went for ScoutLabs…though I am thinking of giving Sysomos a go… Having said that, the thing about the paid for tools is…they get the job done, but from what we’ve found they are never 100% perfect. Plus sometimes you just want a quick overview rather than an in-depth look via a dashboard. So we tend to use them in combination with other services, which to a large part happen to be free. There are dozens of these free web-based tools around – here’s the 20 we’ve found work for us Rabbit. They all measure slightly different things (though they over-lap), they are generally good for taking snap-shots (as opposed to detailed analysis), and with the ton of Twitter applications and plug-ins out there, there is a bias towards measuring Twitter. 6 – Mention Map: A personal favourite. Study: Ages of social network users.

Posted in Tech blog on February 16th, 2010 by Pingdom UPDATE: There is a more recent post available, Social network demographics in 2012.

Study: Ages of social network users

How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? Social Media R.O.I. – Part 9: From activity timelines to outcome timelines. Yesterday, we went over the need to create an activities timeline that basically plots every relevant action your company takes across all media.

Social Media R.O.I. – Part 9: From activity timelines to outcome timelines

Press releases, product launches, blog posts, white papers, ad campaigns, Twitter engagement, etc. Today, we are going to look at creating outcome timelines. Same basic process, but actually easier based on what you choose to measure. Here. Slides: Four Social Media Trends for Business in 2010 « Web Stra. Top 8 ways to use social media + 1. How Small Businesses Are Using Social Media for Real Results. The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers.

But while it's easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely. The most obvious benefits are increased customer loyalty and engagement. 4 Myths About Social Media and Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. 25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast.

Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter, according to the November 2009 report. The 1,100 small business owners surveyed said the biggest benefits of social networking were the abilities to generate leads, keep up with their industry, and monitor the online conversation about their business. SOCIAL NETWORKING GOD: 350+ Social Networking Sites.

One of the main topics here at Mashable has always been social networking. In the past several years, some networks have thrived, some vanished, while hundreds of new ones appeared. It has become a huge area to follow, and this article illustrates this well: a collection of over 350 social networking sites, all of which were covered in one way or another here at Mashable. 15 Essential Social Media Resources You May Have Missed. It's happened again. Another week, jam-packed with expert insights, has flown by. You've probably caught a few of the week's essential resources, but there's always that chance you missed something that could transform your social media or business strategy. Here at Mashable, we don't like to take those chances, so we've gathered up the week's essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week.

Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side. 13 Essential Social Media Lessons for B2B Marketers from the Mas. This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix.

Register today! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer. 38 New Social Media Resources You May Have Missed. Why Permission Marketing Is the Future of Online Advertising.

David A. The Social Media Marketing Blog. Social Media Marketing Beginner’s Guide. Social Media Marketing Guide, Directory, & Resources. How do I get my boss to understand social media? In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. Social Media PR Press Release Builder. Social media news, strategy, tools, and techniques. Top 50 of the Top 150 Social Media Marketing Blogs. Study: Males vs. females in social networks. Posted in Tech blog on November 27th, 2009 by Pingdom UPDATE: There is a more recent post available, Social network demographics in 2012.

Web 2.0 Tools and Applications - Go2web20. AddThis - The #1 Bookmarking & Sharing Service. Slides: Four Social Media Trends for Business in 2010 « Web Stra. 12 Best Open-Source Social Networking Software. 30 Top Blogs For Social Media Updates. Book Publishers. 5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Incr. Which Social Network Is Right For You? - Social Networks - Lifeh. Online Database of Social Media Research. Welcome to Facebook. ROI: How to Measure Return on Investment in Social Media. Web Strategy by Jeremiah Owyang.

10 common social media mistakes. Social media measurement: Sometimes a picture is worth a thousand tweets »» Case studies, ROI and measurement, Social Media best practices, economics of social media, research »» Schaefer Marketing Solutions: We Help Businesses {grow} In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look at that today, shall we?

This will not be boring, I promise. To make sure we’re all on a level playing field, let me quickly review the difference between QUANTITATIVE and QUALITATIVE data. Quantitative marketing research is descriptive and conclusive. It addresses research objectives through numerical measurement and statistical analysis. 125 Social Bookmarking Sites : Importance of User Generated Tags, Votes and Links. Social bookmarking service. Fast tagging and posting to all major social websites - Social Oomph. Share This.