Social Media & internet enterprises
inShare235 Guest post by Gib Bassett, Global Program Director, Consumer Goods, Teradata There’s no question that the shopping journey has been disrupted by consumer behavior in online, social media and mobile channels. What’s less certain, especially within the branded consumer products industry, is the best way to serve this now commonplace “connected consumer.” The pursuit of this answer, and the quest to learn more about connected consumers, is commonly referred to as “digital transformation.” inShare589
Econsultancy's Joining Up Data, Online and Offline Channels Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to the relationship between online and offline channels as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on joining up data, online and offline channels was sponsored by BlueKai and moderated by Branwell Johnson, Deputy Editor at Marketing Week.
Nike most recent bid to enter into the crowded field of wearable fitness technologies is its Nike FuelBand, a rubber wristband that tracks user movement and links that data back to an iPhone application for real-time performance readouts. In a bid to further the usefulness and value of the personal technology, Nike has also opened the beta version of its NikeFuel API to developers interested in combining music with the wristband, marking the first time Nike has released an API of any kind. Developers will be able to use the API to hack together apps, platforms, and other technologies that can work together with Nike’s fitness offerings. Though the API is only currently available in a limited beta for developers who participated in the Backplane hackathon during SXSWi in Austin, Texas, the move likely signals wider API availability in the near future. Nike Opens Its Fuel Band API To Developers To Create A More Useful Product
The prolific angel investor has rarely met an Internet startup he didn't like. When it comes to picking the next big thing, there's a right way and a wrong way. And then there's the Conway. Ron Conway is a Silicon Valley startup's best friend
A very good event this morning at London Social Media Week run by digital agency Beyond on the Future of Sharing. It presented research that is perfectly distilled here into a very decent infographic. The focus ws on what is being dubbed “frictionless sharing”, which with the introduction of Facebook OpenGraph we are seeing from brands like Spotify, Ticketmaster, AirBnB. Soon a lot more brands we join that small cadre. This shift to frictionless sharing has proven to be polarising with some saying that sharing is being ruined by oversharing, but it is early days. We are still at the very start of this change in how we share and have barely dipped our feet in the water let alone taken the plunge. What is the future of sharing? Study [infographic]
What Happens Online in 60 Seconds It’s no surprise how strongly the Internet has invaded our daily lives – personal and professional. Iliyana's Blog
#tweetscapes | listen to twitter
RIM hopes The Bold Team will come to BlackBerry's rescue If any further proof was needed that Research in Motion is losing its grip on the professional market and aiming its handsets squarely at the "yoofs" then surely the launch of The Bold Team is it. A bunch of cartoon superheroes, The Naff Team, sorry - The Bold Team - are "bravely stepping out of 2011 and into 2012 filled with unlimited possibilities". Exactly.
Every 10 years or so, a company in the technology industry that appears to be dead, dying, or stagnant makes an amazing turnaround. In 1980, it was Intel; buried by the Japanese in the dynamic memory business, it reinvented itself as a microprocessor company. In the 1990s, it was IBM — saved from breakup-hungry investment bankers by Lew Gerstner to be reborn as a services company. In the 2000s, it was Apple. CEO
Kontakter: Kontakter-Blog: Pitches ohne Sinn Edeka pitcht, das ist schon Ende des vergangenen Jahres durchgesickert. Jetzt veröffentlicht der "Kontakter" in seiner aktuellen Ausgabe die Liste der Teilnehmer. Was nicht ganz verwundert: Etathalter Grabarz & Partner tritt zur Verteidigung des Geschäfts an. Und doch steht die Frage im Raum, warum sich die Agentur das gefallen lässt. Denn die Kampagne ist nicht nur in Fachkreisen beliebt und angesehen, sie ist mehrfach ausgezeichnet und sie funktioniert.
Download Chapter 7 of Living Networks on the Flow Economy Every chapter of Living Networks is being released on this blog as a free download, together with commentary and updated perspectives since its original publication in 2002. For the full Table of Contents and free chapter downloads see the Living Networks website or the Book Launch/ Preface to the Anniversary Edition. Living Networks – Chapter 7: The Flow Economy Opportunites and Risks in the New Convergence Living Networks – Chapter 7: The Flow Economy – Opportunities and Risks in the New Convergence
How can a business of any size stand out and profit in an @anywhere world? It’s all about currency. Brand Social Currency, that is. Vivaldi Partners, an international brand consultancy, just put out its Social Currency 100, which ranks the social branding efforts of companies across the Americas, Europe, and Asia. 5 Lessons On Branding Your Business Socially
99 Favorite Social Media Quotes and Tips
It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand. Content Marketing Five Social Media Trends for 2012
Using Dell Computers as a case study in talks and discussions about social media marketing almost begs for eye-rolls from the audience these days. Whether it’s the telling of the Dell Hell blogger responsiveness that got the company into social in the first place; IdeaStorm, which revolutionized corporate research and development; or the @DellOutlet Twitter account that smacked the social media purists who claimed you can’t sell using social media right across the face with $6.5 million in 18 months, we talk about Dell a lot. While everyone is constantly on the lookout for new case studies and examples of how companies are leveraging social media to be successful, Dell keeps popping up. Why Dell Is Still A Great Case Study
VP Social Currency 100+
Telefónica Europe's social business strategy
After the huge financial crash Iceland suffered back in 2008, they have bounced back into the headlines with a world first - crowdsourcing their new constitution across social media channels. Is it a risky mob rule strategy or is it a strategy for democratic success? Interestingly, this question is not unique to Iceland. This is the very same decision faced by any brand or business in the era of the social web. Adopt a crowdsourced digital strategy or continue with an out dated, old school approach to business and face extinction. Iceland's Crowdsourced Constitution - A Lesson in Open Source Marketing
Erfolg made in Germany: 33 Internetunternehmen, auf die Deutschland stolz sein kann
Peter Thiel To The New Yorker: “I Don’t Consider [The iPhone] To Be A Technological Breakthrough”
3 Facts That Will Shape the Future of Branding, Marketing and Social Media
World's 50 Most Valuable Brands in Social Media [Infographic]
Social Media Strategies - Argentina by Charlene Li
Wal-Mart Enlists Bloggers in P.R. Campaign
12 B2B Social Media Predictions for 2012
Predictions for Social Business in 2012, Part II: Knowing Your Customer - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell
10 Startup Trends That Will Be Huge In 2012
Predictions for Google's 2012
Social Business .org - Social Ventures, Entrepreneurial Ideas and Charity Trends
What’s NOT Going to Happen in 2012?
How Dell Gets Its Social Media Strategy Right
What is Amen (startup)
Ashton Kutcher and Madonna’s manager invest in tiny Berlin startup. What gives?