The Renaissance of Enterprise Computing - Peter Levine - Voices. Salesforce.com Wants Developers To Think Big - Cloud-computing - With Identity and Canvas plans, Salesforce can begin to provide services to enterprise applications that were thought to have been totally separate from CRM. 10 Cloud Computing Pioneers (click image for larger view and for slideshow) Cloud vendors understand how important developers are to their future, and they compete for developer loyalties by integrating open source tools with their environments. Red Hat's OpenShift Enterprise is a leading example, as well as VMware's Cloud Foundry and Spring Framework.
To expand the horizons of software-as-a-service (SaaS), Salesforce.com needs to attack the same problem in its own way. Its primary instrument for doing so is Salesforce Identity, which can build a federated directory of enterprise users, then manage user access across many applications from the existing Salesforce application environment. Further in the background, but probably more important in the long run, is the Force.com Canvas service. Canvas has much broader implications. Www.salesforce.com/us/developer/docs/fundamentals/salesforce_creating_on_demand_apps.pdf. Analysis: Salesforce.com takes a leaf out of Facebook - 12 Oct 2012. Salesforce.com CEO Marc Benioff has boldly claimed that his company’s strategy is to attempt to create “the Facebook for the enterprise”.
Presumably his vision is based on the popularity of Facebook at its peak rather than the post-IPO Facebook that shareholders are shying away from – but does it make any sense? At the firm’s premier event, Dreamforce in San Francisco, Benioff openly stated his desire to look at Facebook as a template for an enterprise platform and defended his vision during a Q&A session. “What we see is that Facebook is the most popular application on the planet. There are a billion people who use it, with more than half of them logging in, which is incredible. Facebook passed the one billion monthly active users milestone on 14 September, while back in June figures showed it had 552 million daily active users on average.
Benioff shrugged off any criticism of the social network, which is a customer of Salesforce.com. “I wouldn’t judge a company based on its IPO. Sound Bites | Disrupt SF 2012. Highlighting 1 of the Most Incredible CEOs in Tech Today. The Motley Fool's readers have spoken, and I have heeded your cries. After months of pointing out CEO gaffes and faux pas, I've decided to make it a weekly tradition to also point out corporate leaders who are putting the interests of shareholders and the public first, and are generally deserving of praise from investors. For reference, here is last week's selection. This week, I want to take a closer look at the CEO of salesforce.com (NYSE: CRM ) , Marc Benioff, and show you why a mixture of growth, humility, and community makes him a great leader. Kudos to you, Mr. Benioff's company now counts more than 100,000 enterprises as customers, ranging from small businesses to some of the largest companies in the U.S., including Bank of America (NYSE: BAC ) , which is utilizing Salesforce's software to respond to customer inquiries on Twitter.
Evidence of Salesforce's success has been overwhelming based on its most recent quarterly results. Automakers tap internal social enterprise tools to mine employee expertise. About 31,000 GM employees reach out to colleagues around the world on the network's growing GM OverDrive network. Thought Leadership Ford's marketing team ran across a potentially costly dilemma while planning the Summer of Taurus, a multicity promotional tour in 2009 for the 2010 Taurus. The team wanted to integrate a list of events from one online application with a map from Bing Maps so fans could track the tour from city to city. The team could have contacted an outside agency to handle the project, but that would have cost Ford thousands of dollars, recalled Scott Monty, Ford's head of social media. So team members first looked internally and presented their problem on Yammer -- a so-called social enterprise network that the automaker uses so employees can share ideas among themselves on a private, Ford-dedicated platform.
Several Ford information technology staff members responded to the inquiry on Yammer within a few hours and one ended up building the map in his spare time. A Closer Look At How Marketers Are Using Social Media [INFOGRAPHIC] Salesforce updates Do.com with new tools & Android app, paid version on the way. Cloud powerhouse Salesforce has updated its Do.com social productivity application with new features, including a comprehensive contacts form and a tracker for ongoing deals, the company announced today. Do launched in November 2011 and quickly moved out of beta a month later.
The HTML5-based app offers small and medium-sized businesses various tools for getting things done. Until now, you could create and assign tasks, track projects, and take notes in a web browser or on the iPhone. “There are lots of individual productivity apps out there, but this is the best solution for groups,” Salesforce Senior VP Sean Whiteley told me. But now Do is adding several new tools to its stable, all of which will be in private beta for less than two months while the Do team works out the kinks.
These tools include a contacts sheet, a deal tracker, an Android app, and social integrations with Facebook, Google, Twitter, and Salesforce. Take a look at some more views of Do.com below: [vb_gallery id=501516] Argyle Social Equips Community Managers With Tools For Cross-Channel Social Marketing Integration. We announced some exciting new product stuff today – our Social Signals API and a Salesforce.com integration. You can read the press release below. Look for additional commentary from Argyle CEO Eric Boggs later today. Jill @ Argyle. Argyle Social today announced two significant enhancements to its social media marketing platform.
The new products – the Social Signals API and Argyle for Salesforce.com – enable community managers and social professionals to integrate social data across marketing channels and business systems. “When it comes to enterprise marketing maturity, social media is light years behind other channels like email, search, and display,” Argyle Social CEO Eric Boggs said.
“We believe that the cross-channel integration enabled by our new products will drive the next wave of social business innovation,” Boggs added. Social Signals API “The days of fragmented social data and swivel-chair integrations are over. Argyle for Salesforce.com Customer Quote. How to use social media for customer service. Does Salesforce.com Own The Social Enterprise? Victoria Barret - Upside Potential. Is The Cloud Finally Catching Up With Mighty Oracle? Salesforce, a Leader in Cloud. What is the Social Enterprise? by Shaun Smith. One Way Salesforce Is Becoming Bigger Than Itself. Appirio Makes Salesforce Chatter + Twitter Integration into a Contest - ReadWriteCloud. To a rapidly increasing degree, Salesforce Chatter is becoming the communications platform for essentially all classes of business, in both the public and private sectors.
There was a time when Salesforce tools were considered to be leveraged against Twitter and Facebook as social platforms, but for certain segments of the user base, that leverage is reversing itself. Now the mobile application framework provider Appirio, which ReadWriteWeb introduced to you last June, is opening up a kind of persistent contest for the open source community, with a channel for distributing a new class of tools that would effectively leverage these consumer social tools on Salesforce's business social tool. Today at the Cloudforce conference in New York City, Appirio is launching a Social Enterprise Toolkit built with its mobile apps framework. "Some organizations are very collaborative; others are very structured," remarks Singh. Salesforce's Channel. Salesforce.com and the Enterprise Social Revolution. In-Depth Salesforce.com and the Enterprise Social Revolution November 14, 2011 The company also made its native cloud database service, Database.com, generally available.
Announced about 10 months ago, this is a cloud-based, multitenant database of company and customer contact information for CRM that was already used by about 100,000 Salesforce.com customers. Salesforce.com is billing the combo of Database.com and its Force.com and Heroku cloud Platform as a Service (PaaS) offerings as a "social enterprise platform" for developers creating social, mobile and open cloud applications for business.
Radian6 is another new piece of the Salesforce.com social enterprise portfolio. Salesforce.com is also upping its investment in HTML5 with better support for tablets and other mobile devices via a Web site called Touch.Salesforce.com. Touch.Salesforce.com is designed to deliver an HTML5-based version of a vendor's applications for touch-based devices. Next page. Microsoft, Google Struggle With New Face Of Collaboration - Telecom - Unified Communications/messaging. Microsoft's Office 365 is not the future and neither is Google's Gdocs. But it just might be Facebook or Chatter. It struck me while getting a demo of Salesforce.com's Chatter app: Facebook's three-panel page layout, dominated by a stream-of-consciousness jumping-off point for comment and discussion, is now the de facto standard for virtually every online collaboration site.
As I wrote a couple of months ago when describing business-oriented collaboration services like Podio and Yammer, the next frontier in business communication looks a lot more like Facebook than it does SharePoint. So why does Microsoft, via Office 365, seem more focused on augmenting the traditional Office document and file-sharing paradigm with a cloud back end than on collaborating in the way that's become second nature to hundreds of millions of people? Salesforce gets that. 1 of 2 More Insights. Business Insider: The Future Of. Social Media Measurement Standards: All Hail the Goddess. | Rip Off The Roof.
More Than Facebook: The Time Is Right For Social Business. Keynote Slides: Social Readiness: Architecting a Connected Enterprise #KMW11. I’m speaking to 1000 attendees here at KMWorld in Washington DC, on building your social business in the right way. I’m here to share Altimeter’s recent research on Social Business Readiness (read full report) which researched how advanced companies are preparing internally, you can read the whole report, and see slides below. Many years back, my career started out running intranets at Cable and Wireless, Exodus, World Savings and Hitachi Data Systems. We know that external social presence is a reflection of what happens inside of the company, and I’m glad to share and learn from these very bright folks. The Goal? Turn Knowledge Management into Knowledge Action.
Note: There was an issue with slide formatting in slideshare, it should be fixed now, I replaced the file with the one embedded above. Google and Salesforce are about to collaborate a mess for their customers. Internet Trends 2011. Kleiner Perkins partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. The firm has helped build and accelerate growth at pioneering companies like AppDynamics, Google, Amazon, Flexus Biosciences, Nest, Waze, Twitter, JD.com and Square. Kleiner Perkins offers entrepreneurs years of operating experience, puts them at the center of an influential network, and accelerates their companies from success to significance. For more information, visit and follow us @kpcb. Social Sales Revolution: 7 Steps to Get Ahead @Salesforce publishes... Social Power And The Coming Corporate Revolution.