FlowMapp UX tools — Sitemap, User Flow, CJM, Personas. How to Define Your Product Strategy. Early in my career as a product leader, I learned to execute quickly, leading to success in building games and children’s software.
But two things reinforced the value of strategic thinking for me. One good, another bad: The Good. I learned to accelerate progress by thinking strategically. In building children’s software, I anticipated the value of brands and signed many of them to long-term exclusives. Fast forward to 2005 when I joined Netflix.
In 2010, I applied these approaches at Chegg, the textbook rental, and homework help startup. Crisp execution and high-cadence experimentation are critical, but having a clear product strategy supercharges your efforts. What follows is a series of short essays that provide a step-by-step approach to define your product strategy: I hope you find these essays helpful. Essay #1: The DHM Model Best, Gib Gibson Biddle www.gibsonbiddle.com. Making Good Decisions as a Product Manager – The Black Box of Product Management – Medium.
Being a Good Decision Maker Intuitively, being right a lot matters.
At the same time, and in contrast, there are often factors outside of our control that determine outcomes. Maybe you’re building an iOS app and then Apple changes their terms of service so your app is in breach. Maybe a law passes that makes your on-demand services illegal in your biggest markets. These situations all happen in a flash, are hard to predict, and can negate any good decision you otherwise made. I propose that being a good decision maker means doing two things: Making decisions using the right amount of informationMaking decisions as quickly as possible Making good decisions using the right amount of information.
Ruthless Prioritization – The Black Box of Product Management – Medium. A Framework for Prioritization Prioritization in product management can be broken down into two scopes: Prioritization between projects — this is about determining what project your team should do next.Prioritizing work within a project —this is about how efficiently you can execute a project.
As we’ll see, the way we should tackle each of these scopes is very different. The reason is because they are each driving at different types of decisions. When prioritizing between projects, you have to make one big decision: what will my team invest in next? When prioritizing work within a project, you have to make the same decision hundreds of times: is this absolutely necessary to do?
Prioritizing between projects A rigorous process to solve the puzzle: What will my team invest in next? Answering this question may require rigour, but the process isn’t complicated: I’m going to assume most of these concepts aren’t new to readers, so we’re going to go through them pretty quickly. Product Management. Removing friction. The day before Kintan Brahmbhatt’s 10th birthday, he stayed up late, gripped with excitement, so he could open his presents.
After tearing off the wrapping on one package, he was overjoyed to find a bright red, remote-controlled toy car inside. Brahmbhatt placed the car on the floor. With a smile on his face, he inched the joystick forward. 50 Articles and Books that will Make you a Great Product Manager.
Tracking & Analytics. User tests. Conversion. UI & UX. Minimum viable Product. Virality. Product reviews. Product market fit. Monetizing your product. Mistakes to avoid. Key skills & qualities. Gantt. Build good products.