Start here: Statistics for A/B testing — The Product Management Coalition. This article was first published internally at Freeletics.
We sure take our decisions serious and don’t favour “hope-for-the-best” approaches. Also, we’re hiring Product Managers and Product Designers! What is an A/B test? An A/B test consists of taking two comparable groups of users and exposing them to two different versions (the control and a variation) of a software experience. By doing that and measuring how each of the groups interacts with the software we hope to infer which of the two versions best serves its purpose. 50 Articles and Books that will Make you a Great Product Manager. Build good products. Gantt.