Focus Groups: Truly Useful In Brand Innovation? Focus groups have been the go-to method many marketers employ to gain insight on how certain people think, feel and behave.
In our social media connected world, are focus groups an effective forum for driving creativity and innovation in brand development and marketing? Henry Ford said “if I gave people what they said they wanted, I would have made a faster horse”. Mr. Ford instinctively knew then what still holds true about people today–people simply don’t know what they want, or what form an innovative idea should come in to solve a problem they don’t yet know they have. Nobody needed a car. A more contemporary version of this example is alive and well at Apple.
“I notice increasing reluctance on the part of marketing executives to use judgment; they rely too much on research, like a drunkard uses a lamp post for support rather than illumination”. – David Ogilvy What do you need to know? Focus groups have become marketers default button. Focus groups are artificial settings. When Not to Use Focus Groups. I'm still a fan of focus groups.
Yes, they're mostly qualitative, and at best you're capturing information from a handful of customers that may or may not be representative. But the richness of information, the multi-dimensional and behavioral feedback is unique to that environment. And with some products (trying on jackets, or testing perfume for example) sending an email survey just doesn't cut it.
But to make focus groups effective, you have to consider what information you're gathering. If you want insights on current customer perceptions, focus groups are good. But if you want to capture accurate, directional feedback on an innovative new idea, good luck. Your customers - current and future - know what they know. Innovative ideas, products and services don't always take right away. Too often focus groups are used to test new ideas, well beyond current thinking, and the negative feedback collected shuts down the idea before it gets to market - even for a measured test. Designing better pediatric phlebotomy appointments. Graves: Why hospital rooms don't work. Award-winning architect Michael Graves stayed at 8 hospitalsGraves in 2003 became ill with mysterious illness and was paralyzedGraves wants to fix poorly designed hospitals and furniture for patients Editor's note: CNN.com will be bringing you a series of interviews with amazing individuals who were at the TEDMED conference 2011.
Notch Launches to Make Healthy Living (and Data Nerds) Sexy. By Sarah Lacy On May 9, 2012 Do you live in the Venn diagram between data nerds, design nerds, and health nerds?
Then I’m about to tell you about your new favorite site. How to Build New Habits with Mind Maps and Mindmapping. Recently I had the opportunity to read a fantastic book on habits and how they really work backed with some scientific research.
What really stood out how the author was able to break down habits into different components that would make it much easier to adapt new habits and change old ones. With help of mind maps building new habits has become even easier. Graphic Dispatches from a Recent College Grad Still Living in a College Town. Explore. FRESH GIGGLES. Buster Benson. Fashion, Sewing Patterns, Inspiration, Community, and Learning. Chicago - Dabble. Blog. By Michael Thomas Michael Thomas leads inbound marketing at Highfive, a startup backed by Andreessen-Horowitz, Google Ventures and some of the top investors in Silicon Valley.
Previously he was the founder and CEO of SkyRocket. He blogs about startups, marketing and technology on his personal blog. PhD Design - IRB protocols. Mauricio, I see you're working in the US, in Cinci.
An educational institution in Austin, Texas, teaching Interaction Design and Social Entrepreneurship. Coda: Inner Circle Part 1 Saturday, April 19th, 2014 | Posted by anna.krachey I’ve always been interested in childbirth- fascinated, because it’s amazing. It's Not Quite Funny Or Die, But Improv Works To Fuel Powerful Innovation. When we last checked in with Ask.com, the grandaddy of question and answer platforms was changing direction.
Moving a 15-year old general purpose search model to one that uses proprietary, semantic search technology to deliver answers from its own content banks, community, and experts, was no simple task. Nor did Ask’s move to mobile happen overnight. Remote Usability Testing – Remote Usability and UX Research Tools. Tools for doing functional, soulful user experience, interaction, and usability research.
If it’s related to behavior, it’s on here. We’ve assembled this over the years from our own use, UX Booth, Liz Bacon’s list, Craig Tomlin’s list, and magic. None of these companies have paid us for this placement. Empathize Like A Doctor, Design Like An Entrepreneur. Every day it seems that we read about the launch of a new startup or technology application claiming to disrupt and reinvent the health care system.
This flood of activity comes at a time when the health care industry is in dire need of entrepreneurial spirit, fresh perspectives and new skills. But to create products and services that have the potential to make a large impact, entrepreneurs and health care professionals need to work together. Defining Success For new products to impact health and health care outcomes, we must find a way for them to be adopted by physicians, patients, health care institutions, third-party payers, and regulatory agencies. Inspired by Hokusai, Ted Noten Is Haunted By 36 Women. ShareThis above photo by Sharon Mor Yosef Haunted by 36 WomenFrom April 11th-May 23d, a new Ted Noten collection at Galerie Rob Koudijs.Many types of women (including his mother for which many of the pieces in the collection are named) have inspired Ted Noten in making his new series of work.
Assemblages, rings, necklaces, bracelets and brooches in many different colors, materials and sizes are the result of a one year survey through the world of women. The exhibit features: the Fashionista collection, the Icecream Girl collection and the Femme Fatale collection as well as pieces from his Sufragette and MOM series. Table Vic by Elemento Diseño. This coffee table by Chilean studio Elemento Diseño is made of a single sheet of plywood, with the legs cut out from its corners. The two V-shaped legs slot diagonally into a cross at the centre of the table so that the whole thing can be assembled without glue.
See more tables on Dezeen here. Here are a few details from Barcelona brand Quattria: Coffee table plywood lacquered in white. Notable for being made of a single board that has a pre-cut in order to be assembled easily. Greenbox: The World’s 50 Most Innovative Companies in 2012. Here are five words every children's clothing chief hopes to hear in her lifetime: Disney wants to work together. Fangfang Wu heard them last year, when the House of Mouse asked the CEO of Greenbox, a children's clothier based in Shanghai, to manufacture a line of Disney-branded apparel. With Shanghai Disney Resort set to open in 2016, Disney wants to stoke the Chinese appetite for all things Mickey, Winnie the Pooh, and Disney Princesses. Treat Patients as People... Not Diseases. We as physicians are commonly trained to treat disease, not patients.
Another way of looking at it is that we are trained to think mechanically. If ”X” is present, administer “y” and if “A” is broken, we must fix it. Orthopedic surgeons in particular are frequently trained to treat MRI findings and not necessarily how to incorporate patient values, or the tailor a treatment plan based on how a disease effects a patient’s quality of life. Patients are people too: 3 writing tips for healthcare marketing. Suzanne Meyers. Change Your Employees' Minds, Change Your Business - Scott Keller and Kaleen Love.
How Oliberté, the Anti-TOMS, Makes Shoes and Jobs in Africa - Business. Spontaneousinterventions. How a Rwandan Hospital Became the Symbol of Public-Interest Design - Design. Almost exactly a year ago, a world-class hospital opened its doors in rural Rwanda, bringing health care to a district of 400,000 people who had never had access to doctors and nurses. 10 Healthcare IT Innovators: InformationWeek 500. InformationWeek 500 healthcare companies and hospitals are using technology in inventive ways to improve care. CEOs for Cities. A Cycle of Positive Development. Ethical Style: Fashion Advice for the Socially Conscious - Lifestyle. Every Thursday, your Ethical Style questions, answered. Its reputation is shallow, but fashion’s influence runs deep. Americans have spent $250 billion on clothing and accessories each year since 2008.
Today, the fashion industry employs 25 million people worldwide. Campbell Soup Alters Labels After 'Neuromarketing' Research. John Dean - Photography - Videography. Wednesday, March 6, 2013. Institute For The Future. Test Your Brain With Brain Teasers and Games. Here you can enjoy the Top 25 Brain Teasers, Games & Illusions that SharpBrains readers (primarily adults, but some younger minds too) have enjoyed the most.
Six Neurocentric Industries - Education. ‘Confessions Of A Designer’, What Goes On In A Designer's Mind. TNW Design & Dev - A Design & Development Blog from The Next Web. Beating Heart Headband (video) Mass General Hospital deploys iPhones to nurses. Mcol Blog - The MCOL Blog - The Confusion in Coverage. Lexington woman changes lives by taking wedding gowns to Haiti. All Posts. Innovate on Purpose. HOW TO DO EVERYTHING. Hug Shoulder Bag by Chiaki Murata for Metaphys. More on the Goat Farm's future plans. Information for the World's Business Leaders - Forbes.com. Activities / What's Your Speech? Pursue Design Kata with us.
E2.0: Unleashing the Potential. BLENDING AND CONCEPTUAL INTEGRATION. Design Thinking Group News. Solitude and Leadership. Former Ning CEO Launches Mightybell to Document and Share Experiences - Liz Gannes - Social. Mightybell: An app for achieving goals one step at a time. Gina Bianchini's New Venture Tries To Change The World One Step At A Time. Ning Co-founder Resurfaces With Second Startup - Digits. Former Ning CEO launches Mightybell, a social community of experiences. Meet Mightybell, Ning co-founder’s new social engagement app. Will Mightybell Be The Next Facebook? Or The Next Foursquare?
Bianchini Launches Mightybell To Harness The Power Of Baby Steps. Five Things You Should Stop Doing in 2012 - Dorie Clark. For those planning to live beyond 2011, a real list of top medical cities. Cleveland Clinic ‘unadorned facts’ ad campaign aims for distinct look. Bouquets of Sharpened Pencils. Cracked.com - America's Only Humor & Video Site Since 1958. Make Do: Reusable Modular Pieces for DIY Projects. Engadget. OWNI.eu, News, Augmented. Min wang - square two design's co-founder and design director for the beijing 2008 olympic games.
Design Thinking Blog. A post consumption economy » Design Thinking. Design Thinking Is A Failed Experiment. So What's Next? What is Design Thinking, Really. Secret to Weight Loss...How about Job Loss! - Thomas Agler. A time-ticking countdown of 1000 awesome things by Neil Pasricha. How Bad Plans And "Good Ideas" Ruin Meetings. Confronting Pain: Redefining Mobility » Mergedesignblog. Textually.org. N O N E W S I S G O O D N E W S. Design Advocacy Forum. The Five Biggest Ideas On The Future Of Health Care Design. Thoora. MITERS. The Demos Blog - PolicyShop. Design for Social Change Group News. Stop Thinking Outside the Box - Dan Pallotta. MASSIVE CHANGE. (Never) Save It for Later. Applied Arts Wire » Bruce Mau Design teaches us “The Secret to Making a Difference”