Design Thinking Is A Failed Experiment. So What's Next?
The decade of Design Thinking is ending and I, for one, am moving on to another conceptual framework: Creative Intelligence, or CQ. I am writing a book about Creative Intelligence, due out from HarperCollins in fall 2012, and I hope to have a conversation with the Fast Company audience on this blog about how we should teach, measure, and use CQ. Why am I, who at Business Week was one of Design Thinking's major advocates, moving on to a new conceptual framework? Simple. Design Thinking has given the design profession and society at large all the benefits it has to offer and is beginning to ossify and actually do harm. Design consultancies hoped that a process trick would produce change. I would add that the construction and framing of Design Thinking itself has become a key issue. There were many successes, but far too many more failures in this endeavor. CEOs in particular, took to the process side of Design Thinking, implementing it like Six Sigma and other efficiency-based processes.