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Promotion Offline des Réseaux Sociaux: des Exemples?
[je metterai certainement à jour cet article quand je croiserai d'autres exemples. Si vous en croisez vous aussi d'autres, partagez-les avec nous dans les commentaires et je les intégrerai au fur et à mesure!] En me baladant dans les rues de Montréal, je suis tombé comme @jefflizotte sur ça:
How Top Retailers Used Twitter on Black Friday
Target was not the only large U.S. retailer that invested resources in Twitter this year to push its Black Friday deals. While Target made a splash by purchasing the Promoted Trend on Twitter before the big holiday shopping day, other top department stores, consumer electronics, and home retailers used their Twitter accounts to promote specific in-store and online offers, and to engage with consumers who embraced the holiday shopping spirit. Yet, although retailers like Target, Best Buy, Home Depot, and Sears promoted deals through Twitter, others - most notably JC Penney - barely made a peep.
