Portrait des utilisateurs de tablettes. Facebook Mobile User Counts Revealed: 192M Android, 147M iPhone, 48M iPad, 56M Messenger. Facebook keeps user counts for its mobile apps hidden, but analyst Benedict Evans found a way to uncover them and they provide critical insight into the direction and performance of Facebook’s mobile efforts.
Most interestingly, Facebook’s Android user count is growing much faster than its iPhone user base, but is found on a lower percentage of Android devices. Let’s take a closer look at the data. A year ago, Facebook stopped reporting user counts for its own mobile apps via the Graph API. But if you searched for one that none of your friends used and hovered over the search result, you could see its monthly active user count (MAU). Evans of Enders Analysis meticulously recorded until “some time in November [2012], those disappeared and were replaced” with hover cards lacking the usage data, he tells me. Evans gave me the raw data dump from his research, which is more current than his blog post, and here’s what it shows. iOS vs.
This all leaves out the iPad, though.
Categories ranking. In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows. The Nielsen Company's most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.
According to Nielsen’s recent survey of nearly 12,000 connected device owners: Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, compared to only 35 percent of eReader owners.Sixty-one percent of eReader owners use their device in bed, compared to 57 percent of tablet owners and 51 percent of smartphone owners. But just how much time are tablet, eReader, and smartphone owners spending using their device while watching TV or lying in bed?
When asked how they spent time with their device: Les utilisateurs de tablettes passeraient 5 fois plus de temps sur les sites de news que les internautes sur PC. Finger Painting on the Apple iPad from the live model David Kassan 2.
L’iPad a représenté 80% des ventes de tablettes au premier trimestre de 2011. Découvrez dans cet article des chiffres intéressants sur la part de marché réelle de l’iPad début 2011, sur les modèles d’iPad 2 les plus vendus (vous allez voir, c’est surprenant).
A votre avis, quel modèle d’iPad 2 est le plus vendu ? Personnellement, je pensais que c’était le modèle 3G en 16Go… mais j’avais tort ! Comme je l’ai déjà annoncé dans le titre de l’article, voici un premier résultat intéressant : Les iPad 1 et 2 ont représenté, au premier trimestre de 2011, 80% des ventes de tablettes ! Apple confirme une fois de plus la règle suivante : l’avantage est toujours donnée à celui qui sort le premier produit. Et cela signifie que les Xoom, Iconia, Archos ou encore Galaxy Tab doivent se partager seulement 20% du marché… qui survivra ? Et voici un autre résultat intéressant.
CHART OF THE DAY: How People Actually Use iPads. The most important app for the iPad remains Safari, according to a survey of our readers.
We asked them about how they spend time with the iPad, and the results are below. This is the second time we surveyed readers on iPad usage. The last time we did it was in November. Since November, Apple has sold well over 10 million iPads, so it's interesting to see how behavior with the iPad is changing. Video, gaming, and general app usage is all up since our last survey. We'll have the full results of our survey tomorrow, so stay tuned for that. iPAD SURVEY RESULTS: Everything You Need To Know About How People Use The iPad. Despite The Hype, Just 5 Percent Of U.S. Owns A Tablet, Says Nielsen.
From the way that OEMs are rushing to get ahead in the slate race, you’d think that tablets were just about as ubiquitous as our beloved smartphones.
But according to Nielsen, that is not the case, whatsoever. In fact, only about 5 percent of the 12,000 U.S. consumers surveyed own a tablet. And that number is even smaller in smaller markets, as UK-based Paul Lee of TMT Research approximates that tablet owners in his home country number one out of ever sixty people (1.7 percent). Those aren’t really the numbers we’d expect to see, since just about everyone and their brother has been talking about tablets since the launch of the iPad last year. What’s more shocking, these figures put tablets behind every other wireless device category at the moment of penetration, and behind the majority of devices when it comes to rate of adoption. The five percent who do sport a tablet, on the other hand, are definitely an attractive bunch to advertisers and media producers. [via MocoNews] Avec les doigts, nouvelle revue tablettes, dispo sur iPad.
Couverture de Rue89 avec les doigts.
