Sketching at Work - A Guide to Visual Problem Solving and Communication. 10 techniques for an effective ‘call to action’ Design: The estimated time to read this article is 7 minutes Jeff from Brighton recently wrote to me asking: Occasionally I hear you talk about the importance of having a call to action on the show but you never go into much depth.
I recognise the importance of having a call to action but how do I encourage users to complete them? Having an effective call to action is an essential part of any website. A call to action provides… Focus to your siteA way to measure your sites successDirection to your users How then do you create an effective call to action? 1. Before a user is willing to complete a call to action they have to recognise the need. You also need to communicate the benefits of responding. Take for example the VoIP service Skype. Make calls from your computer — free to other people on Skype and cheap to phones and mobiles around the world. They clearly explain what the user will get by downloading Skype. 2. Incentives could include discounts, entry into a competition or a free gift.
D.school: Institute of Design at Stanford. Tips: Prototyping’s Resurgence – Communicating the Designer’s Intent. By Jared Spool March 8th, 2012 Imagine two designers. One is really imaginative and inventive, but hasn’t spent any time learning how to use any of the prototyping tools available today. The other has mastered multiple prototyping techniques quite proficiently, but isn’t particularly imaginative or inventive. Which one would more likely produce a portfolio of great designs over time? The prototyper has the advantage of quick iterations on their side. In today’s UIEtips, I explore how prototyping is coming back as an important design tool.
4 Inspiring Examples of Digital Storytelling. Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart from traditional, linear films intended for a passive audience, the launch represented an innovative new era in entertainment. The New Frontier Story Lab helped many an interactive narrative come to life. President of the National Film Board of Canada, Tom Perlmutter's multi-platform interactive productions have also been revolutionizing transmedia. At the intersection of films, games and the Internet, today's creators are using multiple platforms, where the audience can actively reshape the stories themselves. 1. 2.
The experience imagines that a mysterious virus has begun to afflict adults in a rural town. 3. 4. Image courtesy of iStockphoto, shevvers. The QR Code Church Bookstore. QR Codes have been around for a while and people are continually coming up with new ways of using them. As you may have see on ChurchMag, one grocery store chain in South Korea has done just that. In an attempt to increase market share without adding new storefronts, Tesco unveiled a virtual storefront in subway stations, using QR codes as a means of shopping. Customers scan the codes using their smartphones, pay online using a credit card, and enjoy having the products shipped directly to their homes by Tesco! Check out this video demonstrating the process: [More Photos Here] This got me thinking: How might the Church use this technique?
Obviously we are not normally in the business of selling goods, but one area that this does apply is Church bookstores. Traditionally, only the largest churches have bookstores in their buildings. Until now. This can be done in a variety of ways. One important consideration to keep in mind: Related Invitations Done Right: QR Code Awesomeness In "Marketing" The Contexts We Make. I’ve been presenting on this topic for quite a while. It’s officially an obsession. And I’m happy to say there’s actually a lot of attention being paid to context lately, and that is a good thing. But it’s mainly from the perspective of designing for existing contexts in the world, and accommodating or responding appropriately to them. For example, the ubicomp community has been researching this issue for many years — if computing is no longer tied to a few discrete devices and is essentially happening everywhere, in all sorts of parts of our environment, how can we make sure it responds in relevant, even considerate ways to its users?
Likewise, the mobile community has been abuzz about the context of particular devices, and how to design code and UI that shapes the experience based on the device’s form factor, and how to balance the strengths of native apps vs web apps. All of these are worthy subjects for our attention, and very complex challenges for us to figure out. 1. Why Tablet Publishing Is Poised to Revolutionize Higher Education. Trevor Bailey is director of worldwide education at Adobe Systems, and leads the programs and strategies that make Adobe products easily available to education institutions.
Today, only 57% of students who attend college in the U.S. actually graduate. The country ranks 12th among 36 developed countries. President Obama’s administration has a stated goal for the U.S.: Take the lead in higher education completion rates by 2020. To accomplish this aim, Obama notes the need to foster critical thinking, champion problem solving and employ innovative knowledge to prepare students for college and careers. Technical literacy and strong learning engagement are two important paths toward boosting college graduation rates and better preparing students for lifelong career success.
However, technology is just one vital factor in a cumulative equation. Better Study Habits and Performance With Tablets Richer than their print counterparts, digital textbooks include a number of interactive features. Computer Science: Free Courses. Advertisement Get free Computer Science courses online from the world's leading universities. You can download these audio & video courses straight to your computer or mp3 player. For more online courses, visit our complete collection, 1,250 Free Online Courses from Top Universities. Advanced Algorithms - Free Online Video - Jelani Nelson, HarvardAdvanced Data Structures - Free Online Video - Free Course Info & Video - Erik Demaine, MITAdvanced Operating Systems Structures and Implementation - Free Online Video - John Kubiatowicz, UC BerkeleyAlgorithm Design and Analysis - Free iTunes Video - Free Online Video - Dan Gusfield, UC DavisAlgorithms for Big Data - Free Online Video - Multiple professors, HarvardAlgorithmic Lower Bounds: Fun with Hardness Proofs - Free iTunes Video - Free Online Video + Course Info - Free Online Video - Erik Demaine, MITAndroid Development - Free Online Audio - David Fisher, UC BerkeleyArtificial Intelligence - Free Online Course - Patrick Winston, MIT.
Blowing Out the Digital Book as We Know It. Culture Digital Tools Teaching Strategies Inkling “There is no future of the digital book — not the way we envision it today,” said Matt MacInnis, the founder and CEO of Inkling, the San Francisco startup that’s re-conceptualizing books for the digital realm. He’s right. Tablets and e-readers are unraveling the publishing industry as it’s existed until now. More than 12 percent of American adults owned an e-reader as of May, according to a Pew study, and 8 percent owned tablets. But the books being read on those devices were conceived originally for print. Words and ideas have been designed to fit on the physical page. “It’s not even close to maximizing the potential of the tablet,” said MacInnis said.
While tablets and e-readers duke it out for the market share, Inkling is working on blowing out the digital book as we know it. Currently, all of Inkling’s titles are in education, but it’s starting to dabble beyond that market. “It’s not even close to maximizing the potential of the tablet.” Instructional Design. EduTech Wiki. Instructional Design Models.
Instructional Design Models Models, like myths and metaphors, help us to make sense of our world. Whether derived from whim or from serious research, a model offers its user a means of comprehending an otherwise incomprehensible problem. An instructional design model gives structure and meaning to an I.D. problem, enabling the would-be designer to negotiate her design task with a semblance of conscious understanding. Models help us to visualize the problem, to break it down into discrete, manageable units. The value of a specific model is determined within the context of use.
Like any other instrument, a model assumes a specific intention of its user. A model should be judged by how it mediates the designer's intention, how well it can share a work load, and how effectively it shifts focus away from itself toward the object of the design activity. -Martin Ryder Some Basics What is design? See also... The Models: Comparitive Summaries. IDKB - Models/Theories. Learning happens when a correct response is demonstrated following the presentation of a specific environmental stimulus Learning can be detected by observing an organism over a period of time Emphasis is on observable and measurable behaviors Uses a "black box" metaphor - the learner is a black box, what happens inside is unknown Emphasis is on relationships between environmental variables and behavior Instruction utilizes consequences and reinforcement of learned behaviors Believes behavior is guided by purpose Cues are antecedents to behavior and set the conditions for its occurence Learning is a change of knowledge state Knowledge acquisition is described as a mental activity that entails internal coding and structuring by the learner Learner is viewed as an active participant in the learning process Emphasis is on the building blocks of knowledge (e.g. identifying prerequisite relationships of content) Focus is on how learners remember, retrieve, and store information in memory.
IDD Portfolio Management Site. Emerging Perspectives on Learning, Teaching and Technology. Full Show | Watch Digital Media - New Learners Of The 21st Century Online. Learning, Design, & Technology Studio.