Prada's 'hyper leaves' take over galeries lafayette's flagship store in paris. Italian fashion house prada has teamed up with galeries lafayette paris haussmann, the historic department store, to create ‘hyper leaves’ — a project that comprises two pop up retail displays. on view from now until february 10, 2020, the installations — dedicated to the women’s and men’s SS20 collections — are joined by 15 original window displays as part of a special set-up inspired by the theme: ‘wild nature’. the project coincides with the spring edition of maison et objet in the french capital. all images courtesy of prada combining reality and imagination, the concept for the window displays includes several backlit wallpapers as background showing different nature landscapes — woods and macro leaves such as alocasia, monstera, fig, or fern –– enriched by big neon prada triangle logos in green or yellow. hyper leaves used as product displays and floors in contrasting colors — green, yellow, orange and pink — complete the ambience. project info: philip stevens I designboom.
Adidas springblade pop-up innovation lab in seoul by urbantainer. Adidas springblade pop-up innovation lab in seoul by urbantainerall images courtesy urbantrainer © semyung kim_studio5 to promote the launch of the adidas springblade running shoe in korea, urbantainer designed a pop-up ‘innovation lab’ at the adidas myeong-dong flagship store in seoul, south korea. leading the overall space and graphic design for the concept, the project draws reference from the ‘lab’, a culmination of 6 years of research and innovation, pioneered by the adidas innovation team. with the pop-up store, the installation integrates a technological approach which highlights the distinctive features of the high-tech shoe, setting them apart from sneakers instead as fashion items. on the second floor, the qualities of the springblade can be tested in action on a running machine while wearing the shoe. throughout, a dominant red color theme is complemented by projections of X-ray images of the springblade design characteristics. image © semyung kim_studio5.
La boutique immersive, vraie rupture ou bullshit ? Masquespacio Creates an Interactive Concept Store for RUBIO. Masquespacio Creates an Interactive Concept Store for RUBIO. GENTLE MONSTER Store Locator. NIKE opens immersive flagship store in NYC with wavy glass façade. NIKE has opened a new flagship store in new york city conceived by its design team. dubbed ‘NIKE house of innovation 000’, the 68,000 square foot, six-floor (including a below-street-level-floor) retail space has been explained by the brand as ‘the most personal and responsive sport experience out there.’ with a prized location on the corner of fifth avenue and 52nd street, customers can enjoy services that are deeply customizable and effortlessly smart and seamless. all images courtesy of NIKE ‘brand defining, seasonal storytelling’ will be based in the first floor NIKE arena the flagship store also proposes a practical blend of digital and retail, allowing customers to explore different style tips through the NIKE+ app. using ‘shop the look’, visitors can find on every mannequin a QR code that they can scan and the item will be instantly delivered, so they can try it on. the app also lets you know what each mannequin is wearing and what sizes are available in-store.
Muti Randolph Creates an Immersive Experience for SoHo Shoe Emporium Galeria Melissa. “There’s a lyrical quality to my work, perhaps because of my mother,” designer Muti Randolph says of professional classical pianist Clara Sverner.
There’s indeed a rhythm at Galeria Melissa, the SoHo boutique he completed for the jelly shoe company that originated in his native Brazil. Comment concevoir les espaces de vente de demain grâce à la réalité virtuelle ? - IMMERSION, imagination, interaction... IMMERSION, imagination, interaction… Immersion a récemment travaillé avec le pôle de compétitivité des industries du commerce (PICOM) qui rassemble les principaux acteurs français des domaines de la distribution, du commerce électronique et de la relation client.
Ce pôle a créé le Shopping Innovation Lab (SILAB), premier centre européen dédié au Commerce. Technologies et expériences immersives ne font pas toujours bon ménage. Réalités alternatives, théâtre immersif, boutiques ultra tech… Yann Garreau et Charlotte-Amélie Veaux ont plaqué leur job pour réaliser « un tour du monde des expériences immersives ».
Leur conclusion principale ? La tech est loin d’avoir le monopole de l’immersion. À l'origine, c'était une blague. « Un jour, on s’est dit : allez, on fera un tour du monde un jour. » Six mois plus tard, Charlotte-Amélie Veaux et Yann Garreau quittaient leur emploi pour lancer le projet UXmmersive. Pour ces deux anciens salariés d’une entreprise de conseil spécialisée en innovation, le défi est de taille : voyager dans 15 pays en 12 mois pour réaliser « un tour du monde des expériences immersives ». Immersion ne rime pas toujours avec technologie Au fil de leurs rencontres – leur périple les a déjà menés en Amérique latine, aux États-Unis, au Canada et dans plusieurs pays d’Asie – les deux partenaires parviennent à la conclusion que la technologie n’est pas un prérequis à l’immersion. L’expérience immersive rend les boutiques plus attractives - journaldutextile.com. Le marché des pauvres, espace commercial et espace public.