background preloader

Marketing

Facebook Twitter

35 Brilliant Advertisements [High Quality Photos. View: 47 (More) Brilliant Advertisements [High Quality Photos] Oh No! Looks like you’re using ad-blocker. Please disable on our site to support RSVLTS. Thanks! VIEW: 47 (More) Brilliant Advertisements [High Quality Photos] Related.

Branding

Style Guides. Social Media. Marketing wisdom from experienced pros. Consumer Behavior: The Psychology of Marketing. Marketing. You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company.

At the end of his pitch he showed us some numbers. Normally for a raw startup we see almost all product and engineering expenses (headcount). But his plan had a monthly budget for customer acquisition. After he left, we talked about his plan and my partners focused on the customer acquisition number. So a few days later, I called him. Zynga has spent millions on customer acquisition and continues to do so. In my talk at Harvard Business School, I said "Early in a startup, product decisions should be hunch driven. 4) Events – Find live events to launch at. The 14 Most Powerful and Effective Words in Marketing.

In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?”

Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety.

Salesforce

QR Code Maker - Free QR code Generator. Marketing. Psychological Marketing Business Tactics: Big And Small Business Ideas - Psychotactics - Big and Small Business Ideas. 14 Brilliant Minimalist Ads. It’s not difficult to love minimalist ads, but to create one requires a brilliant idea. Most successful minimalist ads depend a lot on iconic brands, items, places and people. Just an image (or traces) of it would trigger a whole chain of associations and no more than that is enough to grab the attention of consumers. What advertisers need to do is to capture that one image without overdoing it.

Now, that’s the difficult part isn’t it? 1. Faber-Castell: Permanent Markers 2. 3. 4. 5. 6. 7. 8. fitvibe: We really know how to make you work out 9. 10. 11. 12. 13. 14. Credits to: Trendhunter, Ads of The World, Creative Bits, thedesigner.co.za. The Noob Guide to Online Marketing – A beginners guide to internet marketing [INFOGRAPHIC] What Small Businesses Can Learn From the Missoni for Target Mayhem. Ok, I admit it. I’m one of the crazy people that got sucked into the Missoni for Target mayhem that ensued last week. I saw the ads and couldn’t resist the temptation to score some high fashion at bargain basement prices. Well, I wasn’t alone. On Tuesday, September 13, an unprecedented frenzy was unleashed as shoppers clamored to get their hands on the Missoni for Target line. Target made the exclusive, limited-edition, 400 piece collection available online at 6 am EST, nearly 2 hours before the stores opened their doors.

Target had this to say:“Due to an overwhelming amount of traffic to target.com, as a result of the Missoni for Target launch, our website has been inaccessible throughout portions of the day. The line was scheduled to be in stores until October 22, but most items sold out in only 30 minutes. How can we avoid a recipe for disaster like this from occurring in our businesses? 1. 2. 3. . © 2011 – 2012, VR Marketing Blog. 29 Ways to Collect Email Addresses for Your Business. Looking for ways to grow your list of newsletter subscribers? There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your newsletter sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).Create a “sign up” call to action on your Facebook business page.Create enticing visuals encouraging people to sign up for your list, and post them on social media channels (especially Facebook, Twitter, Instagram, and LinkedIn).Attend or exhibit at a trade show or networking event and bring a newsletter email sign up clipboard or book.

If you’re tech savvy, bring an iPad or mobile device with you. Bonus: Optimize your site for appropriate SEO keywords, and ensure your business is on appropriate online listings. Have any additional ideas? © 2016, Janine Popick. iTools - use the best tools. 30 Bizarre and Creative Packaging Design Examples.

Inspiration November 1, 2010 One of the things that identifies the image of a product is its packaging. Few elements like striking graphics, attractive colors, and unusual shapes are carefully thought of to come up with packaging design that catches the attention of the consumers. A packaging design is a critical component in marketing because it is the packaging that makes it stand from the rest when consumers choose a product from the shelf. We usually see the packaging first instead of an innovative product. This post presents the clever and innovative ideas of some of the company manufacturers around the world.

Evian 2005 Limited Edition Bottle View Source Experimental Milk Carton View Source Tequila Gun Packaging View Source Salt & Pepper Cell View Source Lightbulb Box View Source Kleenex Packaging View Source 360 Paper Bottle View Source Wine in a Can View Source Doritos Packaging Concept View Source Hanger Tea View Source El Mil del Poaig Packaging View Source Wine Packaging View Source View Source Jásztej. 22 Things You Don't Know About Your Customers. There are things you don’t know about your customers. It’s not you, it’s them. But you need to figure it out. Here are some hard lessons I’ve learned over the years – they apply to usability, pet peeves and other fun stuff. Learn these and you’ll have more, happier customers/visitors/readers/fans: 1.

The most basic principle of usability: It’s hard for folks to read online. 2. Oldest rule of marketing, from way back when we printed on paper and used mail and stuff: Write no more than 4-5 lines in a paragraph. To learn just how little the rules have changed. 3. Reading onscreen is hard. 4. Also know as ‘leading’, wide line spacing makes text easier to read. 5. We are trained to read dark text on a light background. 6. With those nifty mouse wheels, folks stopped getting unhappy about scrolling – it’s no longer a usability issue, unless you create a 5000 word page or some silliness. 7.

You can write a list in a paragraph, so that colors look like red, green, blue. Red;Green;Blue. 8. 9. 10.