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Rural Marketing

Welcome to Rural Marketing, India's first and foremost destination for discovering the new shape, size and momentum behind its markets. With a special focus on showcasing the interplay between urban and rural areas.

FAO pushes nature-based solutions in agriculture to combat climate change. FAO Director-General QU Dongyu has highlighted the key role of agriculture in offering nature-based solutions to address climate change.

FAO pushes nature-based solutions in agriculture to combat climate change

Nationwide farmers’ database will come soon. The Department of Agriculture, Cooperation and Farmers Welfare has constituted a task force to develop a comprehensive farmers’ database for better planning, monitoring, strategy formulation and smooth implementation of schemes for the entire country, Union Minister of Agriculture and Farmers Welfare, Narendra Singh Tomar said in Lok Sabha Tuesday.

Nationwide farmers’ database will come soon

This centralised farmers database shall be useful for various activities like issuing soil health cards, dissemination of crop advisories to the farmers, precision farming, smart cards for farmers to facilitate e-governance, crop insurance, settlement of compensation claims, grant of agricultural subsidies, community and village resource centres among other facilities for the benefit of the farming community, the minister added. At present, centralised farmers database has not been created in the country. At present, centralised farmers database has not been created in the country. Why Economic Times Rural Strategy Summit is vital for marketers? The Economic Times is going to organise its 7th Annual The Economic Times Rural Strategy Summit 2019 on December 13, 2019 in New Delhi.

Why Economic Times Rural Strategy Summit is vital for marketers?

The rural market is now clearly segregating itself into two parts – “developed rural” and the “rest of rural India”. In its 7th edition, the summit will help organisations gain insights into the opportunities inherent in the Developed Rural, with the three pillars of Income, Aspiration and Access. Through this one-of-a-kind platform, the summit helps organisations stay abreast of the latest happenings in rural markets and helps them carve cutting-edge strategies involving new media, power of data, new age content for the aspirational rural consumers and much more. The agenda of the summit is conceptualised based on first-hand information researched from practitioners within the B2B and B2C space of varied industries.

According to the organisers, the event will cover the road to rural rejuvenation: Can 'Grameen Bharat' make India fly? India’s farm equipment market to grow to $18 bn by 2025: FICCI-PwC report. India’s farm equipment market likely to grow to US$ 18 billion by 2025 from USD 13 billion.

India’s farm equipment market to grow to $18 bn by 2025: FICCI-PwC report

Farm mechanisation in India is in the initial stages, with the mechanisation level ranging from 40–45 percent, which is very low compared to that in developed economies, where mechanisation has reached beyond 90 percent, a FICCI-PwC report ‘Farm mechanization: Ensuring a sustainable rise in farm productivity and income’ released today at EIMA AGRIMACH in New Delhi, has said. According to the report, India’s farm equipment market is 7 percent of the global market, with more than 80 percent of the value contribution coming from tractors. The adoption rates of farm equipment have increased as indicated by the sale of tractors and the rise in farm power availability (FPA) in the recent past.

Read More: Centre to promote farm machinery to achieve diverse utilisation of mechanisation India’s farm equipment market likely to grow to US$ 18 billion by 2025 from USD 13 billion. Centre to promote farm machinery to achieve diverse utilisation of mechanisation. Artificial intelligence market in agriculture to grow at 21% till 2024. The global artificial intelligence (AI) market in agriculture is expected to register a compound annual growth rate (CAGR) of over 21.52 percent, during the forecast period of 2019-2024, a study conducted by Research and Markets has revealed.

Artificial intelligence market in agriculture to grow at 21% till 2024

Driverless tractor is trending in market as these tractors can steer automatically using GPS-based technology, lift tools from the ground, recognise the boundaries of a farm, and can be operated remotely using a tablet. A fleet of smaller automated tractors could lift farmer revenue by more than 10 percent and can reduce farm labour costs.

Maximise crop yield using machine learning technique is driving the market. Species selection is a tedious process of searching for specific genes that determine the effectiveness of water and nutrients use, adaptation to climate change, disease resistance, as well as nutrients content or a better taste. Increase in the adoption of cattle face recognition technology is driving the market. India plans of export 60 LMT sugar in current sugar season. Considering the 107 lakh metric tonne surplus sugar of previous season on October 1, 2019, the start of current sugar season 2019-20, the government has approved a scheme for sugar export by providing a lump sum export subsidy at the rate of Rs.10,448 per metric tonne towards expenses on marketing costs including handling, upgrading and other processing costs and costs of international and internal transport and freight charges on export.

India plans of export 60 LMT sugar in current sugar season

The total expenditure in this regard would be about Rs.6,268 crore. The Central government has notified a scheme on September 12, 2019 for evacuation of surplus stock of sugar from the country. How cultivation of medicinal plants gets boost along banks of Ganga? Under National AYUSH Mission (NAM) scheme, Ministry of AYUSH has supported cultivation of medicinal plants in states of Bihar, Uttarakhand, Uttar Pradesh and West Bengal through which the river Ganga flows, Minister of State (Independent Charge) for AYUSH, Shripad Yesso Naik said in Rajya Sabha Tuesday.

How cultivation of medicinal plants gets boost along banks of Ganga?

For promoting cultivation of medicinal plants, the ministry is implementing ‘medicinal plants’ component under National AYUSH Mission’ since 2015-16 throughout the country. As per the operational NAM scheme guidelines, the cultivation of medicinal plants is supported in various states based on the State Annual Action Plan (SAAP) submitted by concerned states and approved by the NAM Directorate of the ministry, Naik further said. However, the government has no such proposal to develop a five km. long green belt on the banks of river Ganga through cultivation of medicinal plants.

Agri Entrepreneurs Cell for start-ups expected to be launched soon. The Central government is in the process of setting-up a dedicated Agri Entrepreneurs Cell for start-ups and small entrepreneurs, a senior official in the government said today.

Agri Entrepreneurs Cell for start-ups expected to be launched soon

Speaking at the 2nd edition of ‘Conference and Awards for Innovations by Agri Start-ups: Nurturing Agri Innovations’, organised by FICCI, Dr Ashok Dalwai, CEO, National Rainfed Area Authority (NRRA), Ministry of Agriculture, said that there were numerous areas where the start-ups could help farmers reduce cost and increase income. Dr Dalwai also stressed upon the need to create a platform for standardised and structured data that can be accessed free of cost. “Biggest problem in getting data is that there is no data standardisation and no structure that can be uniformly interpreted.

New Holland Agriculture’s FarmMate app enters new markets. FarmMate, the digital app specifically designed for farmers is now available in Africa and the Middle East with updated product information, agronomic advice and New Holland news tailored to the market.

New Holland Agriculture’s FarmMate app enters new markets

The digital application from New Holland Agriculture, FarmMate, was developed by the brand digital marketing team for farmers across three continents, Africa, Asia and Oceania, and it was first launched in key pilot markets such as Australia, Myanmar and Thailand, in March 2019. Over the past months, appreciation for the app has grown among the users, and it is now also available for the African and Middle Eastern markets. Dr. SM Swaminathan gives 5-point action plan to make India nutrition secure. At the launch of Bharatiya Poshan Krishi Kosh (BPKK), launched by Union Ministry of Women and Child Development (WCD) in association with Bill & Melinda Gates Foundation in New Delhi today, eminent agriculture scientist, Dr.

Dr. SM Swaminathan gives 5-point action plan to make India nutrition secure

MS Swaminathan gave a 5-point action plan to make India nutrition secure. Popularly known as father of India’s Green Revolution, professor Swaminathan emphasised the need to implement the action plan. 5-Point Action Plant. Strengthening International Agribusiness Trade. TERI School of Advanced Studies organised a two-day international workshop on Strengthening International Agribusiness Trade: Stakeholder Dialogue and Partnerships Towards SDGs in collaboration with Global Centre for Land-Based Innovation- Western Sydney University; National Academy of Agricultural Research Management (NAARM) and National Agricultural Higher Education Project (NAHEP) on November 14-15 in New Delhi. The objectives of the workshop was to prioritise action plan for strengthening international agribusiness trade from developing countries to developed countries, and to initiate stakeholder dialogue and facilitate stakeholder partnerships between actors of food supply chains from developing and developed countries.

This was followed by an introduction by Dr. Sapna A. India to host 8th International Conference on Agricultural Statistics. Union Ministry of Agriculture is going to organise the 8th International Conference on Agricultural Statistics (ICAS-VIII) in New Delhi from 18 to 21 November 2019. The conference will be organised in collaboration with the Ministry of Statistics and Programme Implementation, ISI-CAS, Food and Agriculture Organization of the United Nations (FAO), United States Department of Agriculture (USDA), Asian Development Bank (ADB), World Bank, Bill & Melinda Gates Foundation, Eurostat, African Development Bank (AfDB) and various other organisations. The theme of this year’s ICAS is ‘Statistics for Transformation of Agriculture to Achieve the Sustainable Development Goals (SDGs). CNH Industrial's agri brands bag ‘Machine of the Year’ titles at Agritechnica 2019.

CNH Industrial’s global agricultural brands, Case IH, New Holland, and premium European tractor brand STEYR, were awarded ‘Machine of the Year 2020’ titles for innovative machinery and technology by a jury of agricultural journalists at this year’s edition of Agritechnica, the world’s largest agricultural trade show currently underway in Hannover, Germany. Case IH won the coveted title in the Hay and Forage category with its LB436 HD baler, which was recognised for its new design enabling farmers and contractors to create denser bales, thereby reducing handling requirements and transport costs. Its innovative twine knotter system, TwinePro, is designed to boost productivity while eliminating twin off cuts, ensuring zero forage contamination. ICRISAT, University of Reading partnership to enable farmers grow smart food. In order to enable farmers growing healthy and high nutrition food around the world, UK based, University of Reading and Hyderabad, India based International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) singed a Memorandum of Understanding (MoU) on Thursday.

Hence, nutrition, health and crop scientists from the two internationally-renowned research centres will be bale to work together. Their research will focus on tackling how crops will provide a healthy and sustainable diet for future generations that face multiple challenges including climate change and growing worldwide obesity. Researchers from both institutions will be working together to develop scientific understanding and training resources to address key questions on the value of food crops. “For many years now the University of Reading has pioneered new and important research on the relationship between diet and chronic disorders such as cardiovascular disease. Prof. Prof. Why CSIR’s food products better than those available in markets? Tells union minister. Farmers’ concerns and rural development is top priority: Centre. Mahindra exhibits precision farming solutions at AGRITECHNICA 2019. TERI SAS to organise international workshop on international agribusiness trade.

‘Plant genetic resources conservation is shared responsibility of humanity’ Worry of stubble burning? Here New Holland Agriculture has a solution! The critical issues surrounding air pollution in northern India and New Delhi in recent weeks have shed further light on the need for immediate action to preserve air quality. Climate friendly technologies key to tackle global food waste: FAO. Experts to debate climate resilience & rural livelihoods on Monday. ‘Agrochemicals are safe; battling against diseases and climate change’ Agrochemicals have played a crucial role in altering India’s food-scant status to a food-surplus nation. Agriculture ministry relaxes fumigation norms on onion imports. RBS confers Earth Heroes Awards to incredible works in tackling climate change. RBS India, the innovation and operations hub of Royal Bank of Scotland (RBS), today announced the winners of the 9th edition of the RBS Earth Heroes Awards (REHA), who have played significant role in combating climate change, the theme for the 2019 awards.

CNH Industrial acquires Australian farm equipment maker K-Line Ag. CNH Industrial recently announced its agreement to acquire the Australian agricultural implement manufacturer K-Line Ag. India’s sugar production may drop 63 lakh tonnes in 2019-20. India International Cooperatives Trade Fair to be held from Oct 11-13. How have been the sales of Mahindra tractors in Sep 2019. Dairy Day offers premium tubs on Dussehra. New Holland Agriculture bags gold medal for innovations in grape harvesting. Why Khadi isn’t just a cloth, but an ideology? Google focuses on connecting 3 lakh villages.

190 satellites to help UN agency combating climate change. 'Bills to check spurious seeds, pesticides in next Parliament session' Grundfos provides access to clean water in TN village. Impact of rurality on health status. Welcome To Rural Marketing.