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Watson's Cognitive Computing Enables Trendspotting and Foresight. I was lucky enough to be a part of an IBM Signature Moment, the launch of Watson Trend App and web hub; the meeting of the world’s most famous super computer and consumer holiday shopping needs.

Watson's Cognitive Computing Enables Trendspotting and Foresight

Watson is the “Jeopardy” winning supercomputer that is capable of understanding natural language to reveal insights from massive amounts of unstructured data. What Marketers Need to Understand About Augmented Reality. Imagine being able to see how a couch would fit in your living room before actually buying it — or being able to see which sunglasses suit your face or which lipstick looks good on you without physically trying anything on.

What Marketers Need to Understand About Augmented Reality

Each of these scenarios is already possible. Human-to-Human Marketing: How B2B Can Bridge the Gap - Insights. Instead of comparing B2B marketing to B2C marketing, it’s time we recognized this fundamental truth: all customers, even those of the B2B variety, are human beings living in the Digital Age – just like the rest of us.

Human-to-Human Marketing: How B2B Can Bridge the Gap - Insights

While B2B marketing has traditionally lagged behind B2C marketing, the gap is closing. Businessinsider. The Technology Trends That Will Shape Consumer Behaviour in the Next Decade. There is no doubt about it; the age of CRM has changed business processes for the better.

The Technology Trends That Will Shape Consumer Behaviour in the Next Decade

While CRM programs are capable of achieving everything from driving internal collaboration to improving the efficiency of task management, however, the primary value that they offer lies in the field of marketing. Analytical CRM programs in particular enable brands to profile specific consumer demographics, providing the foundation for targeted campaigns that deliver an optimised ROI. The value of this cannot be understated, especially in competitive markets where the margins between success and failure are minimal. The Technology Trends that will influence consumer behaviour in the next 10 years.

Artificial Intelligence in Business: Replacing Subjectivity and the ensuing trade-offs. 7 Days of Artificial Intelligence. Trends. DLD Conference. Nick Bostrom: What happens when our computers get smarter than we are? IBM Watson Developer Cloud. Personality Insights extracts and analyzes a spectrum of personality attributes to help discover actionable insights about people and entities, and in turn guides end users to highly personalized interactions.

IBM Watson Developer Cloud

The service outputs personality characteristics that are divided into three dimensions: the Big 5, Values, and Needs. While some services are contextually specific depending on the domain model and content, Personality Insights only requires a minimum of 3500+ words of any text. Intended Use The Personality Insights service lends itself to an almost limitless number of potential applications. Businesses can use the detailed personality portraits of individual customers for finer-grained customer segmentation and better-quality lead generation. At Build, Microsoft tried a different way to win mobile developers' hearts.

At its Build developer conference this week, Microsoft showed how it plans to stay relevant in the mobile computing market without a popular mobile OS.

At Build, Microsoft tried a different way to win mobile developers' hearts

Microsoft’s plan isn’t so much to rely on developers building applications for Windows 10 Mobile, but rather to create tools to help them build apps on any OS and hope this trickles down to help Microsoft as a whole. One key move in this regard is releasing Xamarin’s tools to developers for free. Xamarin, which Microsoft acquired a few weeks ago, lets developers create apps for iOS and Android using C#, a programming language that Microsoft originated.

Analyst Patrick Moorhead said in an interview that he thought Microsoft’s Xamarin announcement would be huge news for enterprises, which would benefit immensely from the ability to write in one language and deploy across three different platforms. IDC analyst Al Hilwa sees Microsoft trying to make its tools for developers work the way Office does for knowledge workers. About OpenAI. OpenAI is a non-profit artificial intelligence research company.

About OpenAI

Our goal is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need to generate financial return. In the short term, we're building on recent advances in AI research and working towards the next set of breakthroughs. We're slowly building a tight-knit team and thoughtful, open culture. We believe that unreasonably great results can come from a small group working in concert. We seek to broadcast our work to the world, whether as papers, blog posts, code, open-source projects, talks, or tutorials.

Google ATAP. Microsoft HoloLens - Transform your world with holograms. Lowe’s Innovation Labs: The Next-Generation Lowe’s Holoroom. Adidas Window Shopping - Cannes Lions 2013. Move over millennials, there’s a new teen in town. 4 Digital Marketing Trends You Can't Afford to Ignore.

I'm kicking off this shortlist of 2016 marketing trends with a prediction....

4 Digital Marketing Trends You Can't Afford to Ignore

In the very near future, brands will rely less on traditional media to produce or distribute their marketing messages. That's because--through strategic partnerships, mergers, acquisitions, and launches--brands will actually become part of the media themselves. Locked and loaded with their own full-service content studios, influencer networks, owned and acquired media channels, paid distribution partners, analytics platforms, and highly intelligent CRMs, brands will have every tool they need to reach and engage audiences. Perhaps even more effectively than traditional publishers and networks. SXSW 2016: Kluczowe trendy i wnioski + aktywacje marek.