Keynote edge-2011. How Engagement Killed Gameplay [Language. Why the Gameplay Metaphor Waned At a literal level, gameplay simply means how a game physically controls, responds, extends its actions and enables wins.
Gamification Yin & Yang. Playing war games to win - McKinsey Quarterly - Strategy - Strategy in Practice. As the global downturn kicked in, a high-tech company’s senior executives decided to run a war game to prepare themselves for the uncertainties of the post-crisis landscape.
After two days of simulations—when teams representing competitors and stakeholders role-played against a “company” team—the executives understood that a strong competitor on the sidelines was likely to enter the market aggressively. The executives also realized that the low end of the product range would face more price pressure than they had been anticipating. Moreover, while there would probably be industry mergers and acquisitions, as the company had expected, the deals were unlikely to kick off a wave of M&A or to have a material impact on the company’s share of any market. Ludoéduc. Tomorrowland » How Games Will Save the World (and why social enterprises will design them) Print Your Own Version of SCVNGR's Game Mechanics Flash Cards. Gamification Blog. The Gamification Encyclopedia - Gamification.org. Buzzword Watch: The Gamification of Work.
Gamification, according to Wikipedia, is " is the use of game play mechanics for non-game consumer technology applications.
" Our own Audrey Watters defined game mechanics as a "rule-based system for scoring, setting goals, and allocating rewards. " A related idea is the "Gamepocalypse," Jesse Schell's hypothetical future in which everything is gamified. Wikipedia emphasizes consumer applications, but the enterprise is not exempted from the gamification trend. But will it actually make work any better? ReadWriteWeb guest blogger Ethan Stillman wrote that "Having a game mechanic integrated into your product is effectively a launch requirement at this point," referring to consumer applications.
Features - The Chemistry Of Game Design. Where chemistry separated itself from alchemy by building testable models of physical atoms, a science of game design concerns itself with testable models of human psychology.
Many of the attempts to define games have focused on the mechanistic elements of the game, such as the primitive actions that the system allows the player to perform or the tokens that the player manipulates. The approach has been to treat games as self contained logical system. Mechanics and aesthetics are certainly important pieces of any model of game design, but in the end, such analysis provides little insight into what makes a game enjoyable.
Nitro - Getting Started. We motivate millions of people to take action every day.
We know what gets people going: a goal that matters, recognition among peers, and a meaningful reward. We’ve built the best tools and assembled the most experienced team to help you to motivate and engage your most important audiences: employees, customers, online communities and partners. Choose the Bunchball Nitro product that fits your challenge. Nitro The world’s most advanced gamification engine and most intuitive design console, Nitro makes it easy to setup targeted challenges, push them to your audience and build on success. Internet game-playing as motivational tool - latimes.com. Michael Pusateri is a 43-year-old senior vice president at the Disney- ABC Television Group, but he still doesn't eat his vegetables.
So in October he joined Health Month, an online game that allows him to compete against 16,000 other users in striving toward his goals — which include cycling 80 miles a week and going on a weekly date with his wife. When he made progress, he earned life points and raised his ranking. When he failed, he lost points but could ask other players to take pity and "heal" him by giving him virtual "fruit. " The game prepared him for his first triathlon. "My wife has been after me for years to eat more fruit and vegetables and bring my lunch to work, and it was, 'Next week, I'll do it next week,'" says Pusateri, an avid video game player and father of two.
Companies such as Health Month have begun to harness people's innate craving for competition to turn the world into one giant virtual summer camp. Games with a sales twist have existed for years. How Gamification Can Improve Work. - Gamification.org. Welcome to the Gamification of Work part of Gamification.org.
This page is a temporary home for the Gamification Enterprise portal -- it is a really important subject to us and the community so we plan on having an entire wiki just for Gamification of Enterprise, as part of the Gamification Wiki family of sites, which will be at If you want to help us and be a partner on the Gamification Enterprise wiki, please Contact Us! Enterprise Gamification The Gamification of work, or more generic, the Gamification of the Enterprise allows (potential) employees, partners and customers to interact with business applications, processes and systems of an organization in an engaged and gameful way.
Facts Although gamification is still a relatively new concept for business organizations, analysts are predicting a fast adoption rate of gamification, with the market growing from $100Mio in 2011 to $2.8bn in 2016[1][2]. Challenges & Vision. What actitivies can be turned into games? Techniques for designing consumer scales Recently, my amazing wife picked up a copy of Wii Fit.
No, this is not a review. Here is something you may not know about my wife. For the past year, she's been dealing with a rather serious, debilitating illness. One side effect is considerable and undesirable weight loss. Play and Learn.