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Where chemistry separated itself from alchemy by building testable models of physical atoms, a science of game design concerns itself with testable models of human psychology. Many of the attempts to define games have focused on the mechanistic elements of the game, such as the primitive actions that the system allows the player to perform or the tokens that the player manipulates. The approach has been to treat games as self contained logical system.

Features - The Chemistry Of Game Design

http://www.gamasutra.com/view/feature/1524/the_chemistry_of_game_design.php?page=2
http://articles.latimes.com/2010/dec/26/entertainment/la-ca-gamification-20101226 Michael Pusateri is a 43-year-old senior vice president at the Disney- ABC Television Group, but he still doesn't eat his vegetables. So in October he joined Health Month, an online game that allows him to compete against 16,000 other users in striving toward his goals — which include cycling 80 miles a week and going on a weekly date with his wife. When he made progress, he earned life points and raised his ranking. When he failed, he lost points but could ask other players to take pity and "heal" him by giving him virtual "fruit." The game prepared him for his first triathlon. "My wife has been after me for years to eat more fruit and vegetables and bring my lunch to work, and it was, 'Next week, I'll do it next week,'" says Pusateri, an avid video game player and father of two.

Internet game-playing as motivational tool - latimes.com

of Work | How Gamification Can Improve Work. - Gamification.org

http://gamification.org/wiki/Gamification_of_Work Welcome to the Gamification of Work part of Gamification.org. This page is a temporary home for the Gamification Enterprise portal -- it is a really important subject to us and the community so we plan on having an entire wiki just for Gamification of Enterprise, as part of the Gamification Wiki family of sites, which will be at http://gamification.org/enterprise . If you want to help us and be a partner on the Gamification Enterprise wiki, please Contact Us ! Enterprise Gamification The Gamification of work, or more generic, the Gamification of the Enterprise allows (potential) employees, partners and customers to interact with business applications, processes and systems of an organization in an engaged and gameful way.
http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html

What actitivies can be turned into games?

Techniques for designing consumer scales Recently, my amazing wife picked up a copy of Wii Fit. No, this is not a review. Here is something you may not know about my wife. For the past year, she's been dealing with a rather serious, debilitating illness. One side effect is considerable and undesirable weight loss.