background preloader


Facebook Twitter


Conseils précis. Product Management. Your Product Needs to be 10x Better than the Competition to Win. Here’s Why: Last night I had the great privilege to interview Bill Gross, one of the Internet’s true pioneers.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Startups Need Focused Websites. Image via Wikipedia There’s a startup tendency to be more broad than more focused when it comes to websites and messaging.

Startups Need Focused Websites

Part of it stems from trying not to cast a wide net for potential customers and part of it comes from the search for a repeatable customer acquisition process. Startups are better off with a focused website that speaks to their ideal customer in a direct manner. The Eight Pillars of Innovation. The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin.

The Eight Pillars of Innovation

But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year? Nurturing a culture that allows for innovation is the key. As we’ve grown to over 26,000 employees in more than 60 offices, we’ve worked hard to maintain the unique spirit that characterized Google way back when I joined as employee #16. Product Managers, turn a weakness into a strength. Much to my chagrin I do not code. Somewhere in the archives of my brain is some C++ I learned back in the stone age (late 90's) but that's about it. Toutes les disciplines du web forment un grand ensemble.

Voilà plus de 12 ans que je travaille dans le monde du web.

Toutes les disciplines du web forment un grand ensemble

Au cours de ces douze dernières années, j’ai été amené à travailler sur de nombreuses disciplines à différents postes (conception, rédaction, gestion de projet, conseil…). J’ai ainsi pu observer l’évolution de ces disciplines et la façon dont elles se recoupent et se complètent. C’est un article publié par Dion Hinchcliff sur le croisement des stratégies digitales, mobiles et sociales qui me donne l’occasion d’apporter ma pierre à cet édifice. (4) What are some top strategies for conversion optimization.

Gamification – a maturing concept. My engagement with the concept of gamification has followed the pattern below.

Gamification – a maturing concept

I think this has been true for many people. The badges on Foursquare were fun and I thought the idea of using gaming concepts to make non-game service more engaging had legsI started to get bored with earning meaningless badges and points all over the placeI started to see the word ‘gamification’ in business plans as a sure-fire, but unexplained, driver of success (for a time ‘viral marketing’ was used with a similar lack of understanding and lack of impact)I lost interest in the whole concept Then this morning, having not heard or thought much about the concept of gamification for six months, I saw an article on titled Gamification is not, alone, a sustainable solution which I anticipated would re-enforce my opinion.

And good gamification really works. How to Build the Case for a Gamification Program in a Fortune 1000 Organization. Gamification is powerful. It is fresh, it is new, and it is revolutionary. Pokémons et gamfication. How Game Mechanics Will Solve Global Warming. The last 10 years have been called the era of Web 2.0, a term used to describe a new type of online experience, wherein a user could be both author and audience.

How Game Mechanics Will Solve Global Warming

That decade, said SCVNGR CEO Seth Priebatsch today in his opening keynote at the SXSW conference, was the decade of social. That decade, however, has been won, said Priebatsch. Facebook has come away as the clear leader and now, a new decade is upon us - the decade of games. What Is the Future of Gamification? [Survey] Since Seth Priebatsch's keynote at this year's SXSW, excitement about adding a "game layer" to the world - liberating games from their traditional place on a computer screen and imposing game-like, social and situational constraints onto the real world (largely through mobile apps) - has positively erupted.

What Is the Future of Gamification? [Survey]

There's been considerable interest from businesses across industries, educators, social innovators and techies alike. Latitude Research (which partnered with ReadWriteWeb last year on a study about kids and future Web technology) has launched a new study on The Future of Gaming - they want to hear fresh perspectives from both game enthusiasts and non-gamers. What do you think the role of games will (or should) be in the future? Can they motivate and inspire people to reach personal or societal goals? Can they bring together online and offline experiences in meaningful ways? Steve Jobs: Get Rid of the Crappy Stuff - Carmine Gallo - Your Communications Coach.

Charming flat - Heart of Montmartre in Paris. Inside It's all about the algorithm. - By David Gelles. Entering the offices of is a bit like strutting into a disco. Coloured lights flash from the ceilings, workers lounge on circular banquettes, dance music plays from hidden speakers. Despite being in a mid-rise office tower overlooking a turnpike in the dry, landlocked city of Dallas, Texas, the Match offices are evocative of a racier environment, where anything might happen. On a hazy Monday in June, I came to meet Mandy Ginsberg, the president of US, the world's largest online dating site. Blog. The Dangers of Relying on Facebook I wanted to share a short post-mortem on our recent Facebook difficulties.

Our app Pixamid is heavily reliant on Facebook - so much so that unless a user logs in with Facebook, the app is almost useless (it will still take photos and save them to the iPhone, but no magic whatsover). We knew that by only supporting Facebook identities, we would lose some users. But the advantages for us (ease of implementing Facebook’s Single-Sign-on, the access to both a user’s social graph and a limitless photo store, and the nearly ubiquitous nature of Facebook) were huge, so we decided early on to start with Facebook-only. We went ahead and built our app with this reliance. We launched quietly, and started building a small but happy user base. SXSW 2011: The internet is over.

E-commerce : 5 sites au concept original. Avec plus de 80 000 sites de e commerce en France et une augmentation des achats en ligne en constante évolution, certains acteurs du e commerce tentent de tirer leur épingle du jeu en innovant avec des sites aux concepts originaux.

E-commerce : 5 sites au concept original

Article rédigé par Pauline Motheron. Pauline est une jeune auto-entrepreneure en création et gestion de sites web, présente sur internet depuis 1998. Elle s’intéresse plus particulièrement aux nouveaux sites internet au concept original et innovant.