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Back in 2011, D.C. resident, Audi enthusiast and Tweeter extraordinaire Julie McCoy coined the hashtag “#WantAnR8.” Due to her persistence and expert hashtaggery, Audi rewarded McCoy’s fanaticism , giving her a 24-hour dream date with her fantasy sports car, the R8 V10. It seemed as though the automaker’s act of social benevolence was a once in a lifetime occurrence. That is, until now. In a new campaign, Audi is reviving the “#WantAnR8″ hashtag, affixing it to the end of the above forthcoming TV spot from VB&P.
AgencySpy
Donald Trump made quite an entrance with his bodyguard in tow in the Michael's dining room today. The last time we spotted anyone with protection stationed inside the restaurant was when Elton John met with some bigwigs at Table One several years back. Life can be so complicated when you have money. The uber-prepared host discusses 18 years of the hit Bravo show and explains why he had to kick out the casts of Mad Men and Glee .
mediabistro
the world's leading platform for creative professionals across all industries by Nov 1
Brandweek
Online Marketing | Branding | CMO | Marketing News | by Nov 1
That little Sophie is one pricey bundle of joy, especially when you compare her to the $6 box of condoms you could've used to avoid her "blessed" arrival in the first place. Sir Richard's Condom Co., a new Colorado-based marketer of upscale prophylactics in several sizes and stripes, is launching into the category with nary a mention of the oft-touted pleasure and sensuality. Quite the reverse—the ad campaign is focused solely on how much it will cost you (in dollars and cents, not emotional turmoil) to raise a child in today's economy.
BrandFreak
Brand Republic
In order to mark the 50th anniversary of D&AD, RSA Films interviewed some of adland's founding fathers for a documentary celebrating five decades of British advertising creativity. Here are some of the highlights ... Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.
Advertising, media, marketing and PR news & jobs-UK by Nov 1
brandchannel
The economy may be getting stronger, but everybody is still looking to make a buck in any way possible. Verizon Wireless, the nation’s largest mobile provider, is no different, particularly since it had “a fourth-quarter decline in its wireless profit margins,” thanks in large part to “hefty subsidies” it had to fork over to Apple for its iPhone, according to Reuters . Partially as a result, Verizon Wireless users will get the honor starting April 22 of paying an extra $30 when they decide to upgrade to a new phone. So consumers will pay the price of the new mobile device as well as the $30 service fee to upgrade.
By Tim Nudd Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an average Flemish town," and goaded people to push it.
