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AgencySpy - Inside Your Agency. Deep Inside

AgencySpy - Inside Your Agency. Deep Inside
Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Paiva joins Arcade Edit with over 10 years of experience. Last year alone he worked with agencies including 180 Amsterdam, Droga5, The Corner and Wieden+Kennedy.

Related:  Pulpo Media

Seth's Blog We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong. We are easily distracted, and even more easily conned. Every time we assume that people are profit-seeking, independent, rational actors, we've made a mistake.

AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad.

The Psychology of Consumerism This is a guest post from David M. Carter, a graduate of the master of applied positive psychology program at the University of Pennsylvania, and the first graduate of the program to emphasize the inherent link between increased well-being and sustainable consumption. A recent story in my local newspaper dealt with a sad-case family. The son was in jail for drugs, and his mother was trying desperately to find a way to give her son hope.

Creative Planners: the industry’s new X-Men Whether because of economic circumstances or technological developments, agencies are changing. As we steer into a different genre of advertising, both structures and roles must evolve, says Intermarkets' Siddhartha Banerjee. It’s a lazy Friday afternoon and, for once, the sun isn't playing its usual game of hide and seek. Instead, it's raining outside - which is very unusual for this time of year. But since the entire world seems to be taking unexpected turns lately, we can't blame Mother Nature for joining in. Sallie Krawcheck Should We Care About Diversity This post originally appeared on LinkedIn. Follow Sallie on LinkedIn Ok, I admit it. In the wake of the Ann Marie Slaughter “Atlantic” article and its re-ignition of the “women having it all” discussion, I asked myself whether debating this issue is a luxury of the overprivileged.

Brain Storm! Portraits from Creative Week 2012 Noah Robischon, executive editor, 'Fast Company' To celebrate Creative Week, a steady parade of thinkers and doers sounded off on the process of turning ideas into realities. We lured some of the speakers (and a few attendees) into our studio, to get their quickest visual takes on brainstorming—with courtesy protection against clouded thinking. Click below to view the Gallery (watch this space for updates!): Day One Marketing to Hispanics Univision is rolling out, an English-language video channel aimed at 15- to 30-year-old Hispanic Millennials. Ad agency Sensis and ThinkNow Research have launched a new study on Latino Millennials. Titled "The Hispanic Millennial Project," the initiative takes a 360-degree look at this important demographic and their older Hispanic brethren. Both companies specialize in cross-cultural subjects.

Why Not Ad Retargeting? The business case for ad retargeting is intuitive: if someone looks at an item but doesn’t buy, follow up later to see if he or she might still be interested. Yet the online version of this concept has never really taken off. A study last year by the Search Engine Marketing Professional Organization (SEMPO) found it to be one of the most under-utilized forms of online marketing technology. 1,046% Lift Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it.

Designing a good advert For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space. Designing a good advert can mean the difference between success and failure and is worth investing in. The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning.

Most creative and interesting advertisements for 2011 It is always said that first impression is the best impression so to grab public attention towards their products the agencies and the large conglomerates stick to the creative advertisements. These advertisement techniques and unique idea helps you to spread your product or services successfully. Whether the ad is about cars, cool drinks, electronics anything which you think off; with its hilarious and creative ideas will either impress you or makes you look twice. We will take you to an excursion into the world of stunning creative ads enjoy! About the author

Clever Uses of Stickers in Advertising Creative uses of stickers in advertising campaigns by various companies. Food Tray Sticker Fun stickers were placed on meal trays on-board selected Malaysia Airlines flights making the captive audience “feel” their next holiday. [link] Lay’s Ceiling Stickers 15 Absolutely Brilliant Billboard Ads ...Really Some of the following are great examples of outdoor advertising, specifically billboards, at their best. 1. Bic Razor Source: Say no to crack 2.