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Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Paiva joins Arcade Edit with over 10 years of experience. Last year alone he worked with agencies including 180 Amsterdam, Droga5, The Corner and Wieden+Kennedy.

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AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad.

Austin Advertising & Marketing Blog & News - The Austin Egotist HEY WHIPPLE » Blog Archive » Report From SXSW Interactive: "I See Dead Ad Jobs." I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them. The eye-rollers; the shoulder-shruggers; the print and TV addicts who need to go to some sort of media rehab.

Modern Copywriter a.k.a. Breakthrough Thinking for the Real World I know that in every kingdom there are two royals: Content the strong and governing King and Conversation, his tactful but enchanting Queen. So when a recent article published in eMarketer claimed that the future of branding would lie in a shift from “solely relying on the interruption model of advertising to the creation of magnetic content that would naturally attract consumers.” I sneered “nice observation” — audiences want to seek out companies for what they offer? Maybe businesses were finally starting to understand. Digital advertising and marketing: only the best ideas worldwide, since 2003 Confessions of a Creative Recruiter Makin' Ads When the world zigs, zag New York City

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