The History and Future of Mobile’s Role in Fashion. “Moving Targets: How To Connect and Engage Lifestyle Customers Via Mobile Devices, Games & Apps” is a three-part mobile series on mobile sponsored by Fresh Concept Lab, creators of Stylmee, the fashion and lifestyle industries’ first 3D fashion iPad App. Mobile marketing is something that can’t be ignored. Lifestyle brands, retailers and products are actively and artfully trying to master the medium in order to catch their customers’ attention and loyalty. In a five part series, we will be exploring the process in which retailers can successfully leverage all mobile channels and devices for online success. A brief history of mobile The marketing industry is going mobile, and the fashion industry going with it.
In May, FMM told you about 11 apps the fashion industry should covet. U.S. marketers will spend about $56.5 billion on mobile advertising and promotions by 2015, according to Mobitrove. Why are marketers so hot to reach mobile consumers? Even better? Getting the message to the masses. Audience-composition_nielsen-u-s-digital-consumer-report.pdf (Objet application/pdf) Millennials: Confident. Connected. Open to Change. Executive Summary Generations, like people, have personalities, and Millennials — the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium — have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change.
They are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history. Their entry into careers and first jobs has been badly set back by the Great Recession, but they are more upbeat than their elders about their own economic futures as well as about the overall state of the nation. They embrace multiple modes of self-expression. Nearly one-in-four have a piercing in some place other than an earlobe — about six times the share of older adults who’ve done this. They are the least overtly religious American generation in modern times. They respect their elders. Pew Social & Demographic Trends - Public Opinion Polling, Survey Research, & Demographic Data Analysis. Coca Cola Content 2020 Part Two.
Coca Cola Content 2020 Part One. Darketing épisode 10 - Nicolas Riou : Marketing Anatomy. Darketing episode 14 - Emmanuel Fraysse - Le web social et les opportunités business.