Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my company thinks of me as the trade show guy.
You’ve probably been hearing more about agile marketing lately. Over the past 6 months, there has been a blossoming Renaissance of discussions, writings, and events on the subject — a number of which I summed up in a recent Search England Land column, Have You Adopted Agile Marketing Yet? In a nutshell, agile marketing adapts management methodologies from agile software development (and agile project management ) and applies them to marketing teams.
Every day, we are seeing more overlap between marketing and technology. Between science and art. And between data and insights that lead to better marketing techniques.
The paradigm of marketing has completely transformed over the last two decades. While legacy marketing techniques are still applicable, the world has moved over to a hybrid state of digital and conventional marketing. Therefore, the role of marketing experts has changed significantly over the years. In this post, I talk about the 7 types of marketing experts that you are likely to encounter in today’s digital world. The Conventional Marketer These are experts who have the “been-there-done-that” kind of experience in legacy marketing mediums such as print, TV and radio.
You may remember that we covered some popular marketing buzzwords in a post last year.
Igor Ansoff identified 4 possible strategies for companies:- Market Penetration Product Development Market Development Diversification
I don’t know if you own an Apple iPhone or an iPad but you only have to pick them up and touch them to realize that they are designed with a genius that goes beyond the physical. They are intuitive and work with an understanding that blends the human experience with technology. Steve Jobs is maybe “the” design genius of the information age and has made major impact on several industries with his technology designs and creations including The personal computer industry with Apple in the 1980′s, The movie animation industry with Pixar in 1986 when he bought the company for $5 million from George Lucas (all of its movies are among the top 50 grossing movies of all time and have generated over $6.3 billion in revenue) The music industry with the iPod and the Apple iTunes store The mobile phone industry with the Apple iPhone and Apps store The publishing industry with the iPad (the fastest selling technology device in history) The newspaper industry?
There are four basic components of marketing: product , place , price and promotion . Known as the Four Ps model or the Four Ps of marketing, this concept can be implemented when launching a new business or product, fine-tuning an existing offer or optimizing your target market.
FAST COMPANY: How do you find great ideas? PETER ROJAS: Great ideas tend to find you.
During my stint in grad school, I took a course on Strategic Foresight, using the tools of futurists to gaze years down the road and craft an appropriate strategy.
The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to prove this Law in humans, I can say that I am a firm believer. We’re all coming up with great ideas on how to expand our reach, develop our business, or market our personal or professional brands differently – all in order to attract others who will really care and ultimately buy.
In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of an increasingly digital economy and new media is chipping away at the familiar and known and replacing it with marketing platforms, channels and tactics that didn’t exist 5 or 10 years ago that companies and marketers are still trying to get their heads around.
Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.
Comparison-shopping for new electronics can be fun and addictive.
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces.