Content Marketing Trends Your Business Should Implement JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines. With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:
Stephen J Cannell Lecture Part IV: What is Three Act Structure? Lecture by Stephen J. Cannell Often, when I ask a writer this question I am told that it is a beginning, middle and an end. This is not the answer. A lunch line has a beginning, middle and an end. The Three-Act structure is critical to good dramatic writing, and each act has specific story moves. EzSEO Newsletter #288 In this issue: 1. Asking Google for Niche Content Ideas Kickstartup — Successful fundraising with Kickstarter & the (re)making of Art Space Tokyo It starts with a book. Art Space Tokyo is a book best described as a guide to some of the hidden galleries and museums in the city. Editor and co-author Ashley Rawlings and I put the book together in 2008. It sold out within a year and was never reprinted. The book is important to us because we put so much work into its production. But it's particularly important to me because over time this project has come to embody much of my ethos towards publishing, printing and the book as an object.
Where Marketing Is Headed In 2013 I couldn’t watch your video because it continually buffered and said “Connection has timed out” beneath it. But that doesn’t matter because it seems that I can gather part of the theme of it within the paragraph you wrote introducing it. I believe that with all the fancy pants technology coming along, people are going to make it harder on themselves than they need to. So instead of people relying on marketing fundamentals that allow them maximize the impact of new tools, they’re going to rely on the new tools to be their magic “Easy Button”. Marketing Tricks of Terror Frighten Your Fans with 13 Creepy Content Marketing Tactics Digital marketing requires marketers to be savvy and will keep customers riding on the edge of their seats ready to pounce on the latest opportunities that surface. The phrases ‘news-jacking’ and ‘trend-jacking’ may seem familiar, but let’s consider holiday jacking. Many holidays may be completely unrelated to a brand’s core business, but yet these special days pose as an excellent opportunity for promoting the brand’s offering. Holiday-jacking has been a key aspect of commerce from as early as the Industrial Revolution!
Adjective Power Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing: Topsy - A search engine powered by tweets With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Post-Artifact Books and Publishing — by Craig Mod — Craig Mod, June 2011 "Roger Bacon held that three classes of substance were capable of magic: the herbal, the mineral, and the verbal. With their leaves of fiber, their inks of copperas and soot, and their words, books are an amalgam of the three." — Matthew Battles, Library: An Unquiet History1 What is a book, anymore, anyway? 2