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Where Marketing Is Headed In 2013 I couldn’t watch your video because it continually buffered and said “Connection has timed out” beneath it. But that doesn’t matter because it seems that I can gather part of the theme of it within the paragraph you wrote introducing it. I believe that with all the fancy pants technology coming along, people are going to make it harder on themselves than they need to. So instead of people relying on marketing fundamentals that allow them maximize the impact of new tools, they’re going to rely on the new tools to be their magic “Easy Button”. 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business. I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best. Here’s the all-in-one guide to prepare for and host your Twitter chat. Why Twitter Chat?
Content Marketing Trends Your Business Should Implement JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines. With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:
8 Ways That Money Can Buy Happiness "If money doesn't make you happy, then you probably aren't spending it right." The paper, which summarizes decades of study on the subject, notes that "money allows people to do what they please, to live longer and healthier lives, to buffer themselves against worry and harm, to have leisure time to spend with friends and family, and to control the nature of their daily activities—all of which are sources of happiness." Unfortunately money is "an opportunity that people routinely squander because the things they think will make them happy often don't." So how do you make sure to spend your money in order to to maximize your happiness? Follow these eight steps: 19 Ways to Build Relationships With Blog Comments Have you ever left a comment on a blog? How do you feel when the author replies? As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers. There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.
Marketing Tricks of Terror Frighten Your Fans with 13 Creepy Content Marketing Tactics Digital marketing requires marketers to be savvy and will keep customers riding on the edge of their seats ready to pounce on the latest opportunities that surface. The phrases ‘news-jacking’ and ‘trend-jacking’ may seem familiar, but let’s consider holiday jacking. Many holidays may be completely unrelated to a brand’s core business, but yet these special days pose as an excellent opportunity for promoting the brand’s offering. Holiday-jacking has been a key aspect of commerce from as early as the Industrial Revolution!
5 Tips for Creating Secure Passwords One of the most common mistakes that people make when setting up online accounts is creating secure passwords that are weak and easy to crack by hackers. When hackers attempt to hack into an account, they can run through multiple searches at a time, and quickly pick up on all the little tricks that people use to “personalize” their login information. A strong password is the most basic form of online security you could have. Your password unlocks everything from your bank account to your email account, and if it is inadequate then a total stranger could gain access to your most personal information. 1. Make Different Passwords for Different Accounts Twitter for Business: 10 Things You Should Tweet There's a real etiquette to doing business in 140 characters. And unlike when you tweet as an individual, it means no random thoughts, photos of your last four meals, political rants, or too much information about your digestive issues, sex life, and drinking binges. Hopefully you already knew that. So what should you tweet? If you become a respected member of the Twitter community, you can throw in messages directly related to your products or services, but those need to be counter-balanced by tweets completely unrelated to your sales efforts. There is no single formula that is guaranteed to work, but here are 10 things you should try:
What Defines Quality of Content Marketing? Content Marketing is nothing new and has been around since the very first advertising and marketing agencies started promoting their clients. Utilising content as part of your overall marketing strategy is essential, but where the difficulty arises is how to do this effectively using digital media available to us in the modern age. There are a number of misconceptions around using content in your marketing strategy and campaigns, let’s discuss a few of these and debunk the myths and get to the truth of the matter. Content Marketing… That’s Easy!