HTML Marquee Generator. 14 Google Tools You Didn't Know Existed. The mobile website vs. app debate – What’s the best choice? | Sanctuary Media Group. Microsoft FrontPage. Microsoft FrontPage is an easy to use Windows WYSIWYG HTML editor. It is very full featured and has lots of extras for the personal publisher - especially if you post your pages to a server with Microsoft extensions enabled. Microsoft FrontPageFrontPage is a text and WYSIWYG Web page editor for: Windows. Microsoft FrontPage 2002 Walk-ThroughThis is a tutorial for Web developers who have never used Microsoft FrontPage 2002 before and would like to get a basic understanding of Microsoft FrontPage 2002's basic layout and tools. Microsoft FrontPage 2002Complete review of Microsoft FrontPage 2002 How to Add Sound in FrontPageGetting music to play on a Web page is much easier than you might think based on how Web editors have been doing it.
There are several methods that work but are either not part of the specification or are deprecated. 5 Ways to Improve Your FrontPage WebWhile these are not actually FP specific, they are good suggestions for Web sites. 33 Stats That Paint a Picture of the Future of Marketing. The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue.
Little did he know when yearning for this marketing system that it was in the process of being built That was just five years ago, and now our industry is at a place where Mike Volpe's dream has been realized . Now, it's time to tap into the other dreams marketers are having ... so we can solve them! Like true HubSpotters, we turn to the data to let us know what marketers are yearning for. And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Social Media and Social Lead Nurturing. Restaurant Audits: 80 of the Most Commonly Found Restaurant Mistakes | Aaron D. Allen. Throughout the world each year we complete Restaurant Audits for restaurant companies of all sizes. In doing so, we always find something brand new to fix that is very specific to that particular client, but we also always find a number of common restaurant mistakes, challenges, and opportunities.
A Restaurant Audit is a consulting service whereby we do a 300+ point inspection of a restaurant operation. We analyze hundreds of checkpoints covering all the major facets of a restaurant such as operations, staffing, design, menus (the design, engineering, profitability, layouts, yields, turnover, etc), marketing, facilities, profitability, sales performance – we go through everything. As the name implies, the “audit” spells out where the restaurant is under-performing or out-performing industry standards based on the snapshot taken during the site visit (and what to do about it, of course).
Common Service Mistakes and Missed Opportunities Poor Greeting Greeting Asking “Just One?” Misset Table. 13 Best Practices for Restaurants on Facebook. Everyone has to eat, and 700 million of those people are also on Facebook. Naturally, there are a lot of restaurants on the world's largest social network, though there could be a lot more, and many of the ones that do have Facebook Pages could be better. To that end, Mashable spoke with social media stars from the hospitality industry about some best practices when it comes to Facebooking food. 1. Be Transparent "We never want to delete any negative reviews," says Ashley Tyson, social media manager at 4Food.
And just like you shouldn't only pay attention to good reviews, you shouldn't play favorites to those with a large social network. 2. You want to engage your fans on your Facebook Page, but you also want them to know that you are engaged, too. Even if it's just a thank you for a nice remark, be sure to respond to your fans. 3. Restaurants have a unique opportunity — they can showcase the food, provide recipes, explain the origin of a dish and shoot videos of the chefs in action. 4. Online Display Ads: The Brand Awareness Black Hole.
'Yelp! I've Fallen! And, I Can't Get Up!' (6 Ways to Prevent and Resolve Negative Online Reviews) Everything you need to know about preventing and dealing with negative reviews online by Resonate Social founder & president, Eric Harr. "Help! I've fallen. And, I can't get up. "~Famous/incessantly mocked line from Lifeline Medical Alert TV spot IF YOU'RE A BUSINESS OWNER, the pain of getting "Yelped" falls somewhere between a moderate migraine and a worm burrowing in your brain. There you are: cheerfully flitting about, running a beautiful business--and BLAMO! A rageaholic on a bad day (or rather, a bad life) spends an inordinate amount of time churning out pure vitriol about your brand. Frightful, I know. In this "word-of-mouth" economy, people trust one another more than company messaging. So there we have it. Or is there? My agency has worked with dozens of clients, monitoring their brands and managing their online reputations.
First, please understand--and I said it above--you are not in control. Brands have never been at greater risk than they are at this moment. 1. 2. 3. 1. 2. 3. 44 Must Read Resources on Content Marketing. The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years!
Let’s go over a short recap as to why content marketing is a good marketing strategy to employ for today’s online audience: Show You’re an Authority on a Subject – When you offer unbiased and valuable information on a given subject matter, you earn trust with people who visit your blog or website. The following resources below will help anyone learn about why content marketing is important to any business and how to get the most of it. For Beginners For beginners to people looking for primers on content marketing, these links will get you on the right track. 1. Writers block. 14. Google, Facebook and Mobile Flush Groupon Down the Toilet. Online daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months.
Its stock is down over 50% from November's IPO price, thanks in part to a pending SEC investigation of the company’s Q4 2011 earnings restatement (actual net revenue was significantly lower when refunds to consumers for unused deals were factored in). In addition, merchants are beginning to pull back from Groupon, surveying their options in an increasingly crowded geo-local marketing landscape that includes the likes of Yelp, Google, Facebook, Amazon, Living Social and Foursquare, to name a few.
In his yearly letter to shareholders released Monday, Groupon CEO Andrew Mason tried to rally the troops by announcing his vision to re-shape the company into a one-stop marketing solution for local merchants, or as he put it, “the operating system for local commerce.” Unfortunately for Groupon, Mason’s vision does not mesh with reality. Just ask Andrew Mason. Connect: Authored by: Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know. With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months.
But a new announcement may help put it back on the radar, at least for marketers. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide. What Are 'Hangouts on Air'? Hangouts on Air isn't a new feature; it's just been unavailable for the majority of Google+ users. Launched last September, Hangouts on Air enable users to launch Google+ Hangouts (live video chat sessions with up to 9 other participants) that were broadcast live for all to see. Think of them like livestreamed broadcasts with the added bonus of multiple participants. While users could join and view others' Hangouts on Air, only a select group of beta test users were given the authority to start one ... until now. Key Features Hangouts on Air include the following key features: Step 1: Start a Hangout. Driven | News Blog. 10 Great Magazine Ads That Don't Just Sit There Looking Pretty.
9 Hot Social Networks to Watch. Few social services have enjoyed as much success as sites like Foursquare and Pinterest. However, companies are achieving recognition by applying similar social principles to their own niche networks. We've gathered a list of nine social services to keep an eye on. Like Foursquare, many incorporate location-based functionality, with the goal to connect people beyond the digital space — in real life. Other sites remind us of Pinterest, bringing users together around taste graphs and like-minded consumer habits.
Whatever your preference, take a look at these nine buzzworthy social platforms. Do they represent the future of social? This May we'll be exploring the future of social and digital at our signature conference, Mashable Connect. Event Information Our annual destination conference, Mashable Connect, brings our community together for three days to connect offline in an intimate setting at the Contemporary Resort at Walt Disney World®. A Look Back at Last Year’s Mashable Connect. 9 Excellent Examples of Brands Using Facebook's New Page Design. It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live. We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways.
Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date! Best Use of Stars and Pins Stars and pins let you hover over a story to make it wider than others so it takes up more physical space on your timeline, or anchor a story to the top of your timeline for up to 7 days so it isn't buried by other stories. Software company Jive! If you look at the middle of the image closely, you'll see that this post is actually a video. Cool Cover Photo.
Google's Pending Algorithm Update to Penalize Over-Optimized Content. Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land. Here's what you need to know about the new Google algorithm update, which has not been released yet but will go live in the next few weeks, according to Cutts' announcement. What Cutts Revealed About the New Algorithm Update Cutts hadn't planned on mentioning the algorithm update, but was given the perfect opportunity when an attendee asked the following question: "With so many SEO companies showing up claiming to do SEO, a lot of markets are getting saturated with optimized content...What are you doing to prevent, for example, if you're looking for something, and the first page is just optimized content, and it's not what you're actually looking for?
10 YouTube Videos Every Entrepreneur Should Watch. 7 B2B Social Media Tools You Haven't Heard Of. With the vast array of social media tools out there, it’s easy for some useful ones to get lost in the mix. Here’s a few that might be flying below the radar, but can be valuable tools for B2B marketers. 1. Social Mention Cost: Free For those of you that use Google Alerts you may want to take a look at Social Mention.
Social Mention is a real time search platform that will allow you to search on a keyword/phrase and see its social mentions across 100+ social media properties. It offers a strength score, sentiment ratio, a passion score and reach. This stream of information can be fed into your RSS feeds or be delivered to your inbox. 2. When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. 3. You should consider Compendium if you rely on your blog for SEO results. 4. 5. Swix is your social web index. 6. 7.
Spiral 16 offers 3D Visual Mapping. Rethinking Fan Gating Strategies for Facebook’s New Timeline for Pages. This is a oft repeated question across the web since the February 29 announcement and launch by Facebook of Timeline for Pages. At first glance it appears so since the Timeline page with the large cover image is the mandatory default page and the former “Default Landing Page” drop down menu is gone on Timeline Pages. Clearly, Facebook wants to drive traffic to the Timeline page and make the Timeline for Pages the centerpiece. However, upon a further in-depth look, fan-gating is NOT dead, just different, and strategy must change accordingly. Tab apps have a unique url and if this unique url is used in promotions on the web, you can direct users directly to the tab app with the fan gating Like Gate active on it.
Now, however, if you want to gain the “Like” before they see content, you’ll want your web assets (links and images that link) to direct users to a specific url that you have a Like Gate active on! Be aware that just “getting the Like” is no longer enough. Ink Foundry » 18 Word of Mouth Marketing Statistics Every Restaurant Owner Should Know « Resources, Restaurants « Word of Mouth And Social Media Marketing Agency « Ink Foundry. By Carin Galletta Restaurants, especially fine dining establishments, live and die by word of mouth recommendations. Below are 18 statistics from some of the biggest brains in the business to help you understand word of mouth marketing better. In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.
(Click Z, January 2010) A March 2009 study by Knowledge Networks found that between 10% and 24% of US social media users turned to their social networks when making purchase decisions about various categories of products and services. (eMarketer, October 2009) According to Technorati there are roughly 33,000 food and restaurant blogs in the United States. Most Restaurant-Goers Rely on Online Reviews [INFOGRAPHIC] In the digital age, finding a scrumptious meal or delectable dessert is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating well superbly easy. Before setting foot outside, about 45% of consumers have already chosen where to eat with the help of an online dining guide. Online reviews are a huge decider of what's for dinner — 57% of patrons rely on them.
Even more interesting is that despite the rise of online food directories such as Urbanspoon or Menupages, 41% of consumers still wine and dine at a particular restaurant after receiving a promotional email. The National Restaurant Association drew up the infographic below showcasing how technology is changing the food industry. Plus, check out the kinds of technology consumers are expecting to see in restaurants. SEE ALSO: Cheap Eats: 5 iPhone Apps for Frugal Foodies What's the best use of tech you've seen in a restaurant? Infographic created by the National Restaurant Association. Restaurant Industry Statistics. Restaurant Hospitality Home Page. Embedding YouTube videos without “related videos” | ELC Education ICT.
Pages With Too Many Ads "Above The Fold" Now Penalized By Google's "Page Layout" Algorithm. Online Ad Spending to Surpass Print for First Time in 2012 [STUDY] Some Key Social Media Trends To Look For In 2012. TED: Ideas worth spreading. Internet Marketing Blog | HubSpot. Business 2 Blogger. Steve Jobs: 10 Presentation Tactics for Ad Agency New Business. How Google Will Change Web Marketing in 2012.