INDUSTRY ARTICLES
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'Yelp! I've Fallen! And, I Can't Get Up!' (6 Ways to Prevent and Resolve Negative Online Reviews)
If you're a business owner, the pain of getting "Yelped" falls somewhere between a moderate migraine and a worm burrowing in your brain. There you are: cheerfully flitting about, running a beautiful business--and BLAMO!
The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years !
44 Must Read Resources on Content Marketing
Google, Facebook and Mobile Flush Groupon Down the Toilet
Online daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months.
With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers.
Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
By: Aaron Task At the turn of the millennium, Rodney and Elma Eaton seemed to have it made. Rodney was making six figures as a pressman for a successful printing firm.
Driven | News Blog - Yahoo! News
10 Great Magazine Ads That Don't Just Sit There Looking Pretty | Adweek
Magazine advertising looks increasingly quaint these days in the ever-more-flashy world of social, mobile, TV and cinema.
It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live.
9 Excellent Examples of Brands Using Facebook's New Page Design
Google's Pending Algorithm Update to Penalize Over-Optimized Content
The problem I have with this update as described by Matt Cutts is that it doesn't account for volume. Example: say there are 50 great websites with relevant content about "marketing automation." Only 10 of them will be on page 1.10 YouTube Videos Every Entrepreneur Should Watch | Inc.com
This YouTube video seeks to help aspiring executives prepare themselves to be strong CEO candidates in the future.
With the vast array of social media tools out there, it’s easy for some useful ones to get lost in the mix. Here’s a few that might be flying below the radar, but can be valuable tools for B2B marketers.
7 B2B Social Media Tools You Haven't Heard Of | Social Media B2B
This is a oft repeated question across the web since the February 29 announcement and launch by Facebook of Timeline for Pages. At first glance it appears so since the Timeline page with the large cover image is the mandatory default page and the former “Default Landing Page” drop down menu is gone on Timeline Pages. Tab apps have a unique url and if this unique url is used in promotions on the web, you can direct users directly to the tab app with the fan gating Like Gate active on it.
Rethinking Fan Gating Strategies for Facebook’s New Timeline for Pages | Business 2 Community
Most Restaurant-Goers Rely on Online Reviews [INFOGRAPHIC]
In the digital age, finding a scrumptious meal or delectable dessert is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating well superbly easy.- The increase in purchase value of email subscribers versus non-subscribers is 17%.
Restaurant Industry Statistics
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