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Actual Minds, Possible Worlds - Jerome S. BRUNER, Jerome S Bruner - Google Books. The Vocabularist: Where did the term focus group come from? - BBC News. As focus groups weigh the results of the election debate it would be fitting if they did it sitting round a cheerful fire - for "fireplace" is what focus originally meant.

The Vocabularist: Where did the term focus group come from? - BBC News

At first in the middle of the floor and later by the wall, the hearth - focus, in Latin - has from the earliest times been the point on which a household's life centred. 7 New Technologies You Should Check Out This Week. Source: Thinkstock Are you on the lookout for the latest app you won’t be able to put down, the next gadget you’ll be itching to get your hands on, or the slickest new tools to make your work day more productive and your downtime even more fun?

7 New Technologies You Should Check Out This Week

Then look no further than our favorite site for finding the latest and greatest tech products. Each week, we review the crowdsourced links posted to a website called Product Hunt, where tech-savvy users post their best finds and discuss the latest apps and gadgets with a growing community of developers, investors, founders, and tech enthusiasts. The developers and founders of a newly launched product — whether that product comes from a big, established tech company or whether it’s the first hit from a small startup — often chime in to answer questions and gather feedback. Atavist. If You Want to Raise Prices, Tell a Better Story. Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office.

If You Want to Raise Prices, Tell a Better Story

But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for dinner. Money talks, in other words. Unfortunately, in most companies, the power of story to affect pricing still remains unknown, or at least it’s vastly under-utilized. Pricing strategy usually follows one of four tracks. Bottom up: calculate the cost of everything that goes into making the product, and add a fair margin on top. How to Draw Storyboards & Storyboarding Tips from Storyboard Artist Sherm Cohen. Amazon Storybuilder.

Short & Flash

Story Lining. Storytelling Tools. 9 (Short) Storytelling Tips From A Master Of Movie Trailers. "Anybody with an editing system on their computer can take a movie and crush it down to two and a half minutes," says Hollywood teaser man John Long.

9 (Short) Storytelling Tips From A Master Of Movie Trailers

"But that wouldn't necessarily be an artfully delivered piece. A great trailer is its own mini-story. " Long and other masters of short-form movie marketing enjoy a rare moment in the spotlight May 30 courtesy of the Golden Trailer Awards. Judged this year by Frozen co-director Chris Buck, Girls, and Star Wars star Adam Driver, Divergent filmmaker Neil Burger, and other industry talents, the Beverly Hills awards show honors the work of trailer houses including Buddha Jones, co-founded by Long, which is nominated this year in 24 categories.

Start Fast, End Big Long believes the lessons embedded in effective movie trailers can be helpful to anyone interested in telling a good story. The Mini-Movie Needs Its Own Heart Think Non-Linear They took a similar approach to promote Denzel Washington's 2012 Flight. Tweak The Three-Act Structure. Letters of Note. 20-Year-Old Hunter S. Thompson’s Superb Advice on How to Find Your Purpose and Live a Meaningful Life. StoryStarter - Telling your story in 7 steps. Ready to start your story?

StoryStarter - Telling your story in 7 steps.

Whether you have an idea already, or need some help, the StoryStarter™ workbook is designed to help you get going. The StoryStarter™ workbook is a tool for teaching students the creative writing process. The goal of the workbook is to coach students in building the 7 primary components of a story (Characters, Challenges, Motivation, Setting, Obstacles, Climax, and Closing). Finishing the 7 steps will give students complete story arcs that they can then develop into rich, detailed stories.

The 22 rules of storytelling, according to Pixar. 500 Storyboard Tutorials & Resources. Once the script is written – how do you effective communicate the visual direction of your film?

500 Storyboard Tutorials & Resources

Dream me a riddle

12 Panel Pitch: Can you sell an idea for a feature film in a 12-panel comic? It started as a class exercise at the Center for Cartoon Studies.

12 Panel Pitch: Can you sell an idea for a feature film in a 12-panel comic?

I was looking for a way to encourage my students to explore narrative structure and concision. So I broke the class into groups and assigned them each a genre—Western, romantic comedy, crime noir, etc. —and gave them a bit of time to discuss the tropes and themes of their genre. Students then had 30 minutes to compose a story using only 12 panels.

The assignment was less about writing than about outlining and sketching out a narrative arc. I was surprised that the students, especially those whose work was decidedly avant-garde, so readily embraced the task of constructing these tight, commercial pitches. But many of us have an idea. Translating a 90-minute story into 12 rectangles is not easy. Tell Me a Story: Narrative and Intelligence (Rethinking Theory): Roger Schank, Gary Saul Morson: 9780810113138: Amazon.com. True Story: How to Combine Story and Action to Transform Your Business: Ty Montague: 9781422170687: Amazon.com. Storytelling: Bewitching the Modern Mind: Christian Salmon: 9781844673919: Amazon.com.