Using Testing to Improve your Social Media Marketing. Spécialiste AdWords, pour que vous génériez plus de profits! Vous voyez la copie d’écran ci-dessous.
Elle est caractéristique des marchés dans lesquels j’aime intervenir. Des marchés dans lesquels vous avez 11 annonceurs qualifiés pour votre principale expression. Des marchés dans lesquels les clics coûtent « cher pour rien » aux annonceurs qui ne sont pas sérieux! La copie d’écran montre des résultats sur google.fr afin que les francophones de France n’hésite pas à me solliciter, français – et québécois – que je suis. Mais une majorité de mes clients sont basés au Canada.
Finalement, avant de vous laissez découvrir mes services AdWords, sachez que – chez B-Unique – une collaboration commence par la création de campagnes AdWords (pour celles – et ceux – qui n’annoncent pas encore) ou par un audit de campagnes (pour celles – et ceux – qui ont des campagnes qui tournent depuis plus de trois mois). Idem. Au plaisir, Adrien O’Leary, au centre sur la photo (ci-dessous) prise à Maui.
Avant d’aller plus loin. Ce qui fait un bon spécialiste AdWords. Why I Just Asked My Students To Put Their Laptops Away… Jonathan Haidt’s metaphor of the elephant and the rider is useful here.
In Haidt’s telling, the mind is like an elephant (the emotions) with a rider (the intellect) on top. The rider can see and plan ahead, but the elephant is far more powerful. Sometimes the rider and the elephant work together (the ideal in classroom settings), but if they conflict, the elephant usually wins. After reading Haidt, I’ve stopped thinking of students as people who simply make choices about whether to pay attention, and started thinking of them as people trying to pay attention but having to compete with various influences, the largest of which is their own propensity towards involuntary and emotional reaction. (This is even harder for young people, the elephant so strong, the rider still a novice.) Regarding teaching as a shared struggle changes the nature of the classroom. And while I do, who is whispering to the elephants? It doesn’t have to be this way, of course.
Writing and Social: Why the Written Word Is Your Marketing Advantage. Do you write content for your business?
Are you looking to improve the quality of your writing and your storytelling skills? To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Ann shares why she decided to write a book for marketers about writing.
One Degree: CT Moore. Social Media Measurement: Understanding Cross-Channel Tactics. Understanding Cross-Channel Measurement can be a complex task.
There are a lot of moving pieces, and the ability to get a holistic “big picture” view of your social landscape is not easy. This week, I had the pleasure of moderating a webinar called “The 5 Essentials of Cross-Channel Measurement”, a conversation stemming from our recent white paper on the same topic. Our two speakers, Simply Measured CEO Adam Schoenfeld, and Director of Professional Services Ron Schott, shared some ways of thinking about cross-channel measurement, and tactics for organizing and developing a cross-channel strategy. The second half of the webinar is a great Q&A session with some tough questions from the audience.
Below, we’ve included a recording of the entire webinar, and a link to the 5 Essentials of Cross-Channel Measurement guide. To learn more about these five essential components, and for more tactical advice, click the button below to download the full guide. Simply Measured. 5 Twitter tips from Steve Martin. Marketing Planning for Startups. SPOS #413 - How Social Media Scales With Ragy Thomas. SPOS #414 - The Future Of Digital Marketing With Mark W. Schaefer. SPOS #415 - Duct Tape Selling With John Jantsch. SPOS #417 - What Great Brands Do With Denise Lee Yohn. SPOS #422 - Changing Consumer Behavior With Tom Asacker. SPOS #423 - The Marketing Performance Blueprint With Paul Roetzer. Social Media Intelligence: Measuring Brand Sentiment from Online Conversations - Marketing Science Institute. Yul contenu. Clout: The Art and Science of Influential Web Content (Voices That Matter): Colleen Jones: 9780321733016: Amazon.com: Books.
Reboot Your Social Media Program: from likes to ROI - Part 5. The story so far, should you need to get caught up (recommended): Part 1 Part 2 Part 3 Part 4 Welcome to Part 5 of our Social Business Reboot series.
Customer Development 101: From Amateur Customer to Professional Customer The concept is simple but many businesses don’t necessarily think about business development in terms of customer development, or if they do, the process is isolated and the follow-up to the customer onboarding process. Not all, but most customers start off as amateur customers.
Because I am a cyclist, let me use a bicycle shop to illustrate how this works (though we will also look at other types of businesses later in the post). Why investing in relationships is a solid business strategy: Now pay attention because this is important: The smart bike shop owner won’t try to upsell that new customer/cyclist. Before long, the customer will become faster, stronger, more confident, and will reach the limits of his or her equipment. Basic – Intermediate/Advanced – Premium 1. 2. 3. Social Media ROI By Olivier Blanchard. Influence Marketing Book - Beyond Social Scoring for Influence Marketing. Amazon. Amazon. Top 10 Social Media Marketing Books of 2013. Amazon. Social Media Explained: Untangling the World's Most Misunderstood Business Trend: Mark W. Schaefer: 9780615840031: Amazon.com: Books.
2014 Social Media Marketing Industry Report. Social State: Thoughts, Stats and Stories about the State of Social Media in 2013: Esteban Contreras: Amazon.com: Kindle Store. Tribes: We Need You to Lead Us: Seth Godin: 9781591842330: Amazon.com: Books. 17 Social Media Books That Will Make You a Smarter Marketer. Are you looking for a few good books to improve your marketing?
Wondering what books your peers are raving about? Look no further. We asked our authors to share the social media marketing books they’ve recently enjoyed reading–ones with useful relevant takeaways. Digital Leader: 5 Simple Keys to Success and Influence: Erik Qualman: 9780071792424: Amazon.com: Books. Book Launch: The Psychodynamics of Social Networking. As part Social Media Week London, September 26th saw the official launch of my book, The Psychodynamics of Social Networking: connected-up instantaneous culture and the self.
The launch was well attended by a variety of people interested in what the book has to offer, from psychotherapists to social media consultants. The series editors and founders of the Media and the Inner World research network, academics Candida Yates of the University of East London and Caroline Bainbridge of Middlesex Univeristy, introduced the author by laying out the context that “gave birth” to the book, which is the first in the series. "social media" business.
Social media book. Youtility: Why Smart Marketing Is about Help Not Hype eBook: Jay Baer: Kindle Store. The ExactTarget Blog 10 Books Every Digital Marketer Should Read in 2014. Now that we're almost a month into the new year, you've probably already broken or abandoned most of your New Year's resolutions.
Or maybe that's just me. But it's not too late to make a professional development resolution for the year. How about catching up on your reading? Staying sharp is difficult in an industry that changes as quickly as ours, but it will be much easier if you can set aside an hour or two each week to learn from the experts. The only question is… what to read?
The Cluetrain Manifesto: 10th Anniversary Edition: Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee, J. P. Rangaswami, Dan Gillmor: 9780465024094: Amazon.com: Books. Amazon. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing: Mark Schaefer: 9780071791090: Amazon.com: Books. What's the Future of Business: Changing the Way Businesses Create Experiences: Brian Solis: 9781118456538: Amazon.com: Books.