background preloader

Analytics

Facebook Twitter

Metrics

Buffer - A Smarter Way to Share on Social Media. SocialBase - oneforty. A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter.

SocialBase - oneforty

In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation. Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. Laura shares some established Twitter marketing processes, best practices, and examples of successful case studies. 15 tools that reveal why people abandon your website. Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!

15 tools that reveal why people abandon your website

However, visitors who leave your site come and go without a trace, so how do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.

Occam's Razor by Avinash Kaushik.