Buffer - A Smarter Way to Share on Social Media. SocialBase - oneforty. A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation. Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. Laura shares some established Twitter marketing processes, best practices, and examples of successful case studies. In this 50-minute webinar, you will learn: What is Twitter and why is it importantHow to use Twitter to monitor your brand and engage customers and prospects directlyHow to reach media and bloggers directly to get PR coverage for your businessHow to measure your performance on Twitter Webinar Details Speaker: Laura Fitton (pistachio)
15 tools that reveal why people abandon your website. Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! However, visitors who leave your site come and go without a trace, so how do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections.
You’d be able to ask questions. You’d hear what they muttered as they headed for the door. Capturing the voice of the customer is more difficult with the web, but it can be done. Here are 14 tools to get you started! Track where your visitors came from, and which links they clicked on, using Google Analytics. Web analytics software is essential for understanding your visitors. Despite being free, Google Analytics is surprisingly sophisticated, and it is sufficient for most websites. Recommended Resources What you can learn from live chat. Web Analytics Blog | Occam's Razor by Avinash Kaushik.