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15 tools that reveal why people abandon your website

15 tools that reveal why people abandon your website
Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! However, visitors who leave your site come and go without a trace, so how do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door. Capturing the voice of the customer is more difficult with the web, but it can be done. Track where your visitors came from, and which links they clicked on, using Google Analytics. Web analytics software is essential for understanding your visitors. Despite being free, Google Analytics is surprisingly sophisticated, and it is sufficient for most websites. Recommended Resources This approach offers several advantages: What you can learn from live chat

Confidence Interval Calculator for a Completion Rate Jeff Sauro • October 1, 2005 Use this calculator to calculate a confidence interval and best point estimate for an observed completion rate. This calculator provides the Adjusted Wald, Exact, Score and Wald intervals.Download this calculator in an excel file Explanation The Adjusted Wald method should be used almost all the time. For exceptions, see below.

SocialBase - oneforty A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation. Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR.

Perform Better With AdSense: The Ultimate Round-Up Advertisement Google AdSense is the easiest and quickest way to make your website, of any size, profitable. Sign-up, generate your ads and copy & paste the code into your web page, and…well, that’s it really. You are earning money. First Principles of Interaction Design The following principles are fundamental to the design and implementation of effective interfaces, whether for traditional GUI environments, the web, mobile devices, wearables, or Internet-connected smart devices. Help! This is a huge revision. I expect I have made mistakes. Please leave corrections and suggestions in the Comments at the end. A Guide to Google Analytics and Useful Tools Advertisement Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics.

Why Consistency is Critical "A foolish consistency", according to Ralph Waldo Emerson, "is the bugbear of small minds". Many developers would agree wholeheartedly with that sentiment — particularly if they’ve had "consistency" forced upon them by over-zealous usability people. Users Need Consistency How To: SEO, PPC, Link Building & More Our search experts teach you how to implement successful search marketing tactics and techniques and avoid common mistakes. The links below show the last few “How To” style articles posted in various categories. Search Engine Land members have access to our full list of How To articles over time. Join now or login for this premium member benefit. How To Categories

Think Alouds Shed Light on How Students Grapple with Content January 6, 2012 By: Maryellen Weimer, PhD in Teaching Professor Blog One of the enduring legacies of the classroom assessment movement (thank you Pat Cross and Tom Angelo) is that most faculty now realize that if they want to know how well something worked to promote learning in the classroom, they can’t just rely on what they think. They need to support what they think with feedback from students and, if that feedback doesn’t agree with what they think, they need to listen carefully to what the students said.

Companies that Spend on Search Are Frustrated Despite the bad economy, search engine marketing (SEM) spending continues to grow in the US. According to the “Search Engine Marketing in 2009” report by [x+1], 65.4% of senior-level SEM executives plan to spend at least as much on SEM in 2009 as they did in 2008. In fact, 13.1% percent want to increase spending by more than 20%. Comprehensive Review Of Usability And User Experience Testing Tools - Smashing UX Design Advertisement Usability and user experience testing is vital to creating a successful website, and only more so if it’s an e-commerce website, a complex app or another website for which there’s a definite ROI. And running your own user tests to find out how users are interacting with your website and where problems might arise is completely possible. But using one of the many existing tools and services for user testing is a lot easier than creating your own. Free, freemium and premium tools are out there, with options for most budgets.

The Ultimate List of Basic SEO Resources for a Kick-Ass Start I have plenty of people contacting me to ask to refer to some SEO basics tutorials and guides. So I decided to start a post inviting everyone to share their favorite resources to start learning SEO. Quick note for the beginners: when starting to learn SEO, please keep in mind that there are many questionable issues. So after going through the basics and starting to go further into detail, don’t forget to take any SEO advice with a grain of salt. I’ll start the list with the following high-quality resources: Usability's role in market research - UPA 2005 Idea Market Activator: Stephanie Brawner, Sage Software The Activator's Initial Questions How do you define “market research”?