Seth's Blog. We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong.
We are easily distracted, and even more easily conned. Every time we assume that people are profit-seeking, independent, rational actors, we've made a mistake. The free market is free. The free market only works because it has boundaries, rules and methods of enforcement. Profit is a good way to demonstrate the creation of value. In fact, it's a pretty lousy method. Profit is often a measure of short-term imbalances or pricing power, not value. I hope we can agree that a caring nurse in the pediatric oncology ward adds more value than a well-paid cosmetic plastic surgeon doing augmentations. The best way to measure value created is to measure value, not profit. Chrisbrogan.com — Learn How Human Business Works – Beyond Social. Liz Strauss at Successful Blog. Charlene Li: - Founder of Altimeter Group, Author of Open Leader. Christopher S. Penn's Awaken Your Superhero. Social Media, New Media and Digital Strategies and Business Deve.
SheGeeks - Keep Up With The Best In Social Media. Business & Small Business. How to Change the World. Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur. APE explains how to publish a book by breaking the process down into three stages: Author explains how to write a book. Publisher explains how to produce both ebooks and printed books.Entrepreneur explains how to market and sell your book with an emphasis on social media.
You can order APE here: There are 204 Amazon reviews for it: 181 five stars, 21 four stars, and 2 three stars which averages to five stars! Here are three of the blurbs: “Nuts, bolts, and inspiration too. Seth Godin, author and founder of The Icarus Project “Guy’s book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors.” Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com. Internet Marketing Blog.