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I’m sitting across the street from the SXSW convention center, yesterday the organizer Hugh Forrest told me that attendees to the Interactive portion (a great deal with a focus on social) was up aprox 20% (just an approximation). I’ve seen many social media strategists (see list) here at the conference that are here to network with the influencers, get educated at the sessions, and to soak in what community really means. During a recession, marketers are often forced to reduce budgets, in fact, it’s often one of the first buckets to get trimmed. In our latest research: Social Media Playtime is Over , we found that 53% of marketers are determined to increase their social media budget during a recession, and 42% will keep it the same, a total of 95% of marketers bullish on social media marketing.
Do you know any brands that are hated or are getting social media wrong? They may need “Social Media Remediation” I had drinks with Paul and Brooke from, Cohn and Wolfe a digital PR agency that told me they focus on clients that have some brand challenges, that’s putting it nicely, he wants to help the brands that have been punk’d . They expressed to me something pretty interesting: when brands get social media wrong and mess it up, they often need experts to help correct the situation. If you’ve seen Pulp Fiction, you’ll remember the character “Mr Fox” “ The Wolf ” (thanks Darshan ) who was the clean up expert driving the flashy sports car.
You’ve heard it before, “Content is king”, but is it really? When it comes to promoting content in social media, content is not what’s solely going to drive popularity to your campaign. Content is still a very important factor, especially if you are using a resource hook to drive traffic and links. I’ll wait for future posts to dive into all the factors that drive popularity to your content through social media promotion but today I am going to cover an important element, social proof . Wikipedia defines social proof as: “Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior.”
Linkbaiting is all about the bait. In the same way that you can’t catch a giant tuna with a bag of doritos – you’re not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news. Do YOU really like reading press releases anymore? Wouldn’t you rather spend that time reading something fun, entertaining, insightful, interesting, or informational?
Over the years I have been creating lots of confusing, busy yet at the same time, meaningful and insightful emergent media diagrams. These attempt to help the uninitiated heritage media folk, get to grips with a multiplatform, shifting-social-media-sands, transmogodified entertainment landscape…breathe. So I have been uploading a bunch of these diagrams onto my flickr account over the past weeks, partly to make them more accessible to me too (oh the joys of the cloud) but with the creative commons tag, for all and sundry to use (attributed of course – the only way to power & fame nowadays – cackles!). Here is a short selection of the 25 or so already up, with brief descriptions – the main bunch is in a set called ‘Emergent Media’ here . The above diagram is intended to help storytellers simply understand a range of key places to distribute their story fragments or triggers online.
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog and is the founder of #journchat . It doesn’t matter if you’re on Facebook , Twitter , YouTube , Flickr ; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share?
The report, “Social Networkers US: Who they are and what they mean for next generation advertising,” draws from a projectable sample of 4,384 broadband users to pinpoint the specific demographics, online behaviors, preferences and “passions” of online contributors and social networkers. Netpop finds that 76% of US broadband users (105 million) are active contributors to the web via social media (including uploading photos, blogging, rating products and other Web 2.0 activities).
Is it possible to hold a social media conference without someone mentioning Barack Obama? Of course not. Unsurprisingly the poster boy of social networking was a feature of most of the presentations at today’s IAB Engage for Social Media conference held at the Imagination Gallery.
Originally posted at Experience Matters We've been thinking about the current economic climate and the pressure, not to mention scrutiny digital (if not all) initiatives are currently under. Digital by definition is highly measurable, which can increase the focus of ROI (return on investment) for project before it ever gets off the ground. The challenge however is that there is so much to learn from initiatives that launch—insights can be applied directly to that project, or indirectly to something else. In addition to launching our own initiatives as organizations, we realize that companies may not see the advantages they can have simply by listening and potentially participating in what we like to think of as "The Collective". Every day, millions of people are talking about what they care about, and your products and services are most likely part of that story.
In the social media arena, marketers know that traffic is high and increasing, but social networks have yet to find a solid revenue stream. The disparity between usage and advertising is striking.
Tom Smith is the founder of Trendstream , a research consultancy that specialises in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann. Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.
A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are.
Facebook launched its first social widget for use outside of Facebook's own site today: the Comments Box.
Day 2 of South by Southwest in Austin, and Oracle is doing everything it can to be everywhere.
Overview In the past three years, developments in social networking and internet applications have begun providing internet users with more opportunities for sharing short updates about themselves, their lives, and their whereabouts online. Users may post messages about their status, their moods, their location and other tidbits on social networks and blogging sites, or on applications for sending out short messages to networks of friends like Twitter, Yammer and others. As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others.