Foursquare. Report: Social Media Marketing Up During Recession. I’m sitting across the street from the SXSW convention center, yesterday the organizer Hugh Forrest told me that attendees to the Interactive portion (a great deal with a focus on social) was up aprox 20% (just an approximation).
I’ve seen many social media strategists (see list) here at the conference that are here to network with the influencers, get educated at the sessions, and to soak in what community really means. During a recession, marketers are often forced to reduce budgets, in fact, it’s often one of the first buckets to get trimmed. When Brands Get Punk’d: Social Media Remediation.
Do you know any brands that are hated or are getting social media wrong?
They may need “Social Media Remediation” I had drinks with Paul and Brooke from, Cohn and Wolfe a digital PR agency that told me they focus on clients that have some brand challenges, that’s putting it nicely, he wants to help the brands that have been punk’d. They expressed to me something pretty interesting: when brands get social media wrong and mess it up, they often need experts to help correct the situation.
If you’ve seen Pulp Fiction, you’ll remember the character “Mr Fox” “The Wolf” (thanks Darshan) who was the clean up expert driving the flashy sports car. How To Use Social Proof For Social Content Promotion. You’ve heard it before, “Content is king”, but is it really?
When it comes to promoting content in social media, content is not what’s solely going to drive popularity to your campaign. Content is still a very important factor, especially if you are using a resource hook to drive traffic and links. I’ll wait for future posts to dive into all the factors that drive popularity to your content through social media promotion but today I am going to cover an important element, social proof. Wikipedia defines social proof as: Search and Social Media Marketing Consulting. Linkbaiting is all about the bait.
In the same way that you can’t catch a giant tuna with a bag of doritos – you’re not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news. Do YOU really like reading press releases anymore? Wouldn’t you rather spend that time reading something fun, entertaining, insightful, interesting, or informational? Let’s take a look at the different hooks available to linkbaiters (or viral marketer’s if you prefer that school of thought), and hope that you can find an angle to approach link acquisition for YOUR business. In the original post that coined the term linkbaiting, Nick Wilson mentions 5 linkbaiting “hooks”: News hookContrary HookAttack HookResource HookHumour Hook.
Connect: Media Shifts to Social 2009 Preview. Publications. Multi Platform Social Media - diagram-by-diagram. Over the years I have been creating lots of confusing, busy yet at the same time, meaningful and insightful emergent media diagrams.
These attempt to help the uninitiated heritage media folk, get to grips with a multiplatform, shifting-social-media-sands, transmogodified entertainment landscape…breathe. So I have been uploading a bunch of these diagrams onto my flickr account over the past weeks, partly to make them more accessible to me too (oh the joys of the cloud) but with the creative commons tag, for all and sundry to use (attributed of course – the only way to power & fame nowadays – cackles!).
Here is a short selection of the 25 or so already up, with brief descriptions – the main bunch is in a set called ‘Emergent Media’ here. The above diagram is intended to help storytellers simply understand a range of key places to distribute their story fragments or triggers online. The above is one of my favourite diagrams from way back in early 2006. Gary Hayes Emerging Media Diagrams.
Social Networking’s New Global Footprint. Social Network Software by Telligent. 50 Essential Strategies For Creating A Successful Web 2.0 Produc. UberVU - Track conversations wherever they go on the Web and rep. Social Media for Business: The Dos.
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois.
She also authors a PR and social media blog and is the founder of #journchat. It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share? It's a very important decision in and of itself. Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality. Be transparent and authentic. SocNets Grow 93% Since 2006. The report, “Social Networkers US: Who they are and what they mean for next generation advertising,” draws from a projectable sample of 4,384 broadband users to pinpoint the specific demographics, online behaviors, preferences and “passions” of online contributors and social networkers.
Netpop finds that 76% of US broadband users (105 million) are active contributors to the web via social media (including uploading photos, blogging, rating products and other Web 2.0 activities). Moreover, approximately 29%, or 40 million broadband users are regular contributors to the web specifically through social networking sites and are spending increasing amounts of their online time communicating with each other, both one-to-one and one-to-many. This, Netpop said, is signaling a shift in the content people consume and how they are entertained and is turning everyday users into natural connectors, promoters and influencers. IAB UK : News and comment : Engage for Social Media. Is it possible to hold a social media conference without someone mentioning Barack Obama?
Of course not. Social Media (p. 1) Advertising - Tropicana Discovers Some Buyers Are Passionate Abo. Logic Emotion: The Collective Is The Focus Group. Plugging in to Social Networkers’ Behavior. In the social media arena, marketers know that traffic is high and increasing, but social networks have yet to find a solid revenue stream.
The disparity between usage and advertising is striking. In 2009, more than 44% of Internet users will visit a social network at least once per month, according to eMarketer. But social network advertising represents just 5% of overall online ad dollars. It’s no wonder that traditional online ad formats, such as display, are not terribly successful. Why Big Brands Struggle With Social Media. Tom Smith is the founder of Trendstream, a research consultancy that specialises in providing research and consultancy on social media, web and mobile.
He formerly worked as Head of Consumer Futures at Universal McCann. Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.
However, we still operate in a system defined by the old media world and consequently big brand involvement is still in the main tentative and sporadic. How to Reach Baby Boomers with Social Media - ReadWriteWeb. A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums.
What's more, the percentage of those participating is on the rise. Facebook Launches Commenting Widget - ReadWriteWeb. Facebook launched its first social widget for use outside of Facebook's own site today: the Comments Box. The Comments Box is a comments widget that was built on top of Facebook Connect, and that will allow bloggers and publishers to easily implement a Facebook Connect enabled commenting system on their sites. A number of sites already used Facebook Connect to make it easier for their users to sign in to their services and leave comments, but this is the first time that Facebook itself ventures into this business. Competition Google, of course, already offers a similar service with Google Friend Connect, though this offers far more features than just the ability to leave comments.
The Vitrue 100 - Top Social Brands of 2008 « Vitrue Blog - we ma. Yes, LinkedIn is a very different social network with very different users and a very different purpose than the likes of Facebook, Twitter and Pinterest. But, that doesn’t mean it’s not a platform that’s always experimenting, evolving and changing like the others. In the past few months alone, LinkedIn has made alterations that you, especially if you’re B2B, must be aware of in case they affect current strategy or serve as inspiration for new LinkedIn tactics for your brand. Congratulations! You’re a Publisher! A Top 25 List of Social Media, Web 2.0. User-Generated Content Draws Fans. The number of people who consume user-generated content exceeds the number of creators.
This is true in any content loop—more people are always spectators than active participants. But because user-generated content is affordable, accessible and amenable to mass participation, the delta between creators and consumers is smaller than in traditional media. Maybe that’s why this type of content continues to grow in usage, though not in revenues. So which types of user-generated content drew the most fans in 2008? Blogs had the highest rate of engagement, with 54% of the US Internet user base consuming this content. Web and Social Networking Use in Latin America. The number of Internet users in Latin America and Puerto Rico is growing quickly, because of affordable computers, more broadband availability and interest in applications such as social networking.
Those are the main findings of a study conducted by Pyramid Research for Google and cited in The Miami Herald. Pyramid projected the regional residential base of Internet users would reach 160 million in five years, up from 100 million in 2009. Social Network User Demographics. The share of adult Internet users who have a profile on an online social network site has more than quadrupled since 2005, from 8% to 35%, according to a November–December 2008 Pew Internet & American Life Project survey.
Pew said adults still make up the bulk of social networking site users. SOCIAL NETWORKING GOD: 350 Social Networking Sites. One of the main topics here at Mashable has always been social networking. In the past several years, some networks have thrived, some vanished, while hundreds of new ones appeared. The Top 10 Social Networks for Generation-Y. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Tony-b Machine.
Sapient Vending Machine: First Look Reviews. A Collection of Social Network Stats for 2009. NpTech Summary: Best (free) Sources To Get Social Media Audience. Focused Social Networks Build Community. Blogs Can Ease Customer Communication. Blogs have long had an avid following, but corporations are finding that blogs can be a secret sauce to building solid relationships with their customers. For one thing, blogs are popular with consumers. According to an August 2008 study by BuzzLogic and JupiterResearch, there has been 300% growth in monthly blog readership over the past four years. Think Social Influence Marketing in 2008.
Academia meets Social Marketing. Every piece of academic research covering social networks invariably has an opinion on Mark Granovetter's pioneering work on the strength of weak ties. He showed that in a given network, the weakest ties were more directly responsible for the spread of information. Portable Social Graphs - Imagining their Potential - SlideShare. Bank On It: Facebook Will Pass MySpace in US Popularity. The Secrets of Marketing in a Web 2.0 World. Social Networks and 40-Something Women. 130 Social Media Marketing Examples From Major Brands. All about Google - SlideShare.