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Social Community Software - Telligent

Social Community Software - Telligent

Paid Search Advertising & Marketing Specialists | Trada Multi Platform Social Media - diagram-by-diagram | PERSONALIZE M Over the years I have been creating lots of confusing, busy yet at the same time, meaningful and insightful emergent media diagrams. These attempt to help the uninitiated heritage media folk, get to grips with a multiplatform, shifting-social-media-sands, transmogodified entertainment landscape…breathe. So I have been uploading a bunch of these diagrams onto my flickr account over the past weeks, partly to make them more accessible to me too (oh the joys of the cloud) but with the creative commons tag, for all and sundry to use (attributed of course – the only way to power & fame nowadays – cackles!). Here is a short selection of the 25 or so already up, with brief descriptions – the main bunch is in a set called ‘Emergent Media’ here. The above diagram is intended to help storytellers simply understand a range of key places to distribute their story fragments or triggers online. The above is one of my favourite diagrams from way back in early 2006.

Spigit | Activate Your Crowd |Spigit Social Media for Business: The Dos Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog and is the founder of #journchat. It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share? Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality. Be transparent and authentic. Don’t want the worst day of your life to be played over and over again like Groundhog Day? Think in terms of “bad driver just cut me off” instead of “just got served papers for a lawsuit.” A great example of "what not to do" is posted on Peter Shankman's blog, How an "accomplished communicator" communicates. A profile pic is worth a thousand tweets Who is doing it well? Facebook YouTube

BoostCTR: Performance-Driven Ad Optimization for Search and Social SocNets Grow 93% Since 2006 The report, “Social Networkers US: Who they are and what they mean for next generation advertising,” draws from a projectable sample of 4,384 broadband users to pinpoint the specific demographics, online behaviors, preferences and “passions” of online contributors and social networkers. Netpop finds that 76% of US broadband users (105 million) are active contributors to the web via social media (including uploading photos, blogging, rating products and other Web 2.0 activities). Moreover, approximately 29%, or 40 million broadband users are regular contributors to the web specifically through social networking sites and are spending increasing amounts of their online time communicating with each other, both one-to-one and one-to-many. This, Netpop said, is signaling a shift in the content people consume and how they are entertained and is turning everyday users into natural connectors, promoters and influencers. Key findings about US social networkers: Social Networkers in China

Strawberryjam IAB UK : News and comment : Engage for Social Media Is it possible to hold a social media conference without someone mentioning Barack Obama? Of course not. Unsurprisingly the poster boy of social networking was a feature of most of the presentations at today’s IAB Engage for Social Media conference held at the Imagination Gallery. The four Rs First up, the IAB’s marketing director Kieron Matthews explained that one of the key issues for modern marketers to deal with is the fact that “a lot of what we do online hasn’t been set up for advertising. For Matthews there are four principles that brands hoping to use social networking successfully should follow: brands should ‘respect’ their audience; ‘respond’ to their customers; keep their communications ‘real’; and always strive to be ‘relevant’. New world order Next up, Emily Dent, head of content and community at St Lukes, outlined her principles for successful engagement. The web is social Understand your networksBe useful in those networksBe live in those networks Yum yum pig’s bum

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