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If you've ever been convinced by a salesperson that you truly wanted a product, done something too instinctively, or made choices that seemed entirely out of character, then you've had an idea planted in your mind.
Much of the brain is still mysterious to modern science, possibly because modern science itself is using brains to analyze it. There are probably secrets the brain simply doesn't want us to know.
There is something special about the tricks and tips people come up with to turn old or useless objects into something fresh and useful.