The Game Always Wins. Video Galleries : Extra Credits : Gamification.
Coaching. Fun is the Future: Mastering Gamification. Gamification Blog. SCVNGR. EpicWin for iPhone, iPod touch, and iPad on the iTunes App Store. Gamepocalypse Now. Website builder DevHub gets users hooked by “gamifying” its service. Gamification is a hot buzz word these days. It means taking the mechanics of games and what makes them fun and then applying them to non-game applications. Evo Media Group, which runs the DevHub site that lets users create their own blogs and web sites, is the latest to do it with powerful results. Before gamification, about 10 percent of users finished building their sites. Now, almost 80 percent of them do. DevHub originally launched in February, 2009. Geoff Nuval, chief executive of the Seattle-based Evo Media, started looking to games for answers. On July 9, the company relaunched its gamified version where you can build your own “online empire.”
“The question was how do we get to upsell users on premium goods and upgrades,” said Nuval. During the process, you can accrue virtual points, which you can then use to make the site better. Gamification is happening in a lot of places. DevHub has around 40,000 users, and about 4,800 new sites are being added each week.