Mobile marketing does not mean mobile advertising. Ebay recently decided to stop advertising inside its own apps claiming that “they didn’t need the money” and that it was “spoiling the user experience”.
Now there’s a brand that are ahead of the game and realise that the short term benefit of quick revenues could outweigh the long term benefits of customer satisfaction and customer loyalty. Many brands and media agencies seem to think that a mobile marketing strategy just involves advertising. I have news from them, it’s unlikely that it actually includes much if any mobile advertising. Mobile is more sophisticated than that.
The surge in mobile spend is largely put down to advertising on facebook and google display platforms but good mobile marketing goes beyond mere advertising and if facebook want to really maximise their mobile revenues they will need to do more than just sell adverts to achieve that and interact with brands. strangers across the world through a video/text message exchange. Awesome Stuff to Buy. How to Read Body Language to Reveal the Underlying Truth in Almost Any Situation. How Famous Companies Got Their Names.
Ever wondered about how famous brands got their names from?
Here are a couple of explanations. Les stars avant/après les retouches Photoshop. Vous le savez: les photos de magazines sont toutes retouchées.
Vas y que je t’enlève un bourrelet, un bouton disgracieux, ou encore des rides naissantes… Et quand c’est un star qui passe au scalpel virtuel, c’est fait avec encore plus de minutie… (Comprendre: c’est un peu exagéré). Déplacez votre souris sur les photos pour voir l’avant/après retouche Photoshop. C’est assez saisissant. (trouvé sur Ellf.ru) Maintenant, cliquez ici pour découvrir les STARS AVANT/APRES LES MERVEILLES DU MAQUILLAGE ICI D’autres articles bien marrants sont disponibles sur le site, faites un tour sur l’index des articles ou cliquez sur un des thèmes a droite -> Merci pour votre visite!
The 45 Most Powerful Images Of 2011. 10 David Ogilvy Quotes that Could Revolutionize Your Blogging. StumbleUpon Video. Is This the Best Startup Launch Video Ever? A dollar a month for razors, shipped to your door?
Most thrifty guys and gals who wield a blade in the bathroom won't need much convincing that that's a good idea for a startup. But how to ensure that they hear about it, and that they have enough confidence in the company to sign up? Simple: create a funny YouTube video — one with so much swagger, sight gags and bear costumes that it seems poised to go viral. That's the apparent strategy behind Dollar Shave Club, a startup from LA-based Incubator Science. The company just scored its first $1 million in funding from heavyweight VCs including Andreesen Horowitz and Kleiner Perkins. Dollar Shave Club is the brainchild of Michael Dubin, the suave guy explaining the concept. If there's one lesson we'd like CEOs to learn from the Dollar Shave Club, it is this: don't take yourselves and your product so seriously.
Dubin isn't the only entrepreneur to find success solely on the basis of a well-crafted video. Simple but brilliant ideas.
Wimpy Braille Burgers.