
gamification
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"Game mechanics" are the new digital hotness these days. Fueled by business books like Total Engagement , successful apps like Foursquare , and presentations-gone-viral like Jesse Schell's "gamepocalypse" talk , it seems like every damn thing on the Internet is getting some gamelike interaction grafted onto it like a cyborg appendage. And Sebastian Deterding , a designer and researcher at Hamburg University, has had enough. He distilled his thoughts on "gamification and its discontents" into an embeddable 62-slide presentation that's pithy and pretty in equal measure . Deterling attacks the gamification trend from a variety of angles, but his argument boils down to this: points, badges, and leaderboards do not a true game make. What they do make is distraction, confusion, and obsession with "fake achievement."
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What is gamification? Simply put, gamification makes user experiences more fun. If you want the technical answer; gamification is the use of game mechanics and design principles to increase user engagement and build customer loyalty on and offline. Common integrations include points, leaderboards, badges, levels, quests, social sharing and rewards.How to Use Game Mechanics to Reward Your Customers
Gamification
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. [ 1 ] [ 2 ] [ 3 ] Gamification is used in applications and processes to improve user engagement , Return on Investment , data quality , timeliness , and learning. [ 4 ] [ edit ] Gamification Techniques Gamification techniques leverage people's natural desires for competition, achievement, status, self-expression, altruism, and closure. [ 5 ]
Gamification
Gamification

