The Gamification of Online Communities Image by com2us The online gaming industry has experienced tremendous success, currently estimated at $10.5 billion by the entertainment software industry. This incredible market share of consumer interest and revenue and runaway hits like Zenga’s Farmville have caused gaming best practices to spread to the larger web, and in particular online communities. Online content and community creators have noticed, and are seeking to gamify their efforts. This process consists of integrating game components like badges, leaderboards, levels of difficulty, etc. into online communities, web site functions, and other aspects of non-game activity online.
Digital Badges for Professional Development Higher education institutions and other organizations interested in supporting learning are experimenting with digital badges to guide, motivate, document, and validate formal and informal learning. Across the United States, higher education institutions and other organizations are experimenting with the use of digital badges to guide, motivate, document, and validate formal and informal learning. Badges are currently in use or in development at institutions such as MIT, Carnegie Mellon, the University of California–Davis, Purdue University, Seton Hall, and Yale University. Organizations outside of higher education interested in supporting learning are issuing badges too, including NASA, the National Oceanic and Atmospheric Administration, the U.S. departments of Veterans Affairs and Education, the Young Adult Library Services Association, the Corporation for Public Broadcasting, the Smithsonian, EDUCAUSE, and the movie studio Disney-Pixar.
Gamification: Insights And Emerging Trends Editor’s note: Tim Chang is a managing director at Mayfield Fund. Follow Tim on Twitter @timechange. He’s hosting a workshop on gamification at the Mayfield Fund offices on June 6 and has reserved 10 spots for TechCrunch readers — more details at the end of this post. I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on leveraging game mechanics for end user behavior measurement, scoring and shaping. Last week, I participated on an investor panel of at VatorSplash’s Gamification Summit and the group shared several noteworthy points:
12 Gamification Platforms A major sign of the explosive growth that lies ahead for gamification, or making a non-game application more engaging by adding game-like features, is the packaging of game mechanics as an off-the-shelf solution by several emerging gamification platform vendors. Gamification technology has just been democratized. As marketers and software developers rush to tap into the increased engagement, fun, and loyalty of gamification, M2 Research predicts that this emerging space will generate $1.6B in revenue by 2015. Only a few months ago gamification was the province of a few mega-sensations like Foursquare and Zynga. Now it can be plugged into your website or app via licensing a third-party engine, widgets and APIs without writing a single line of code.
gamification versus pointsfication 04 Jan 2011 As many other new disciplines, gamification is evolving day by day with new theories, emerging from studies in games design, human psychology, behavior and other academic fields. We have already discussed about game mechanics and dynamics and their dominant role in producing a gamified environment. The next step is to focus on methods to apply those paradigms in the gamification process. The first attempts, started a few years ago and evolving lately into more complex systems, are heavily based on points and badges, the first and foremost mechanic that can drive the engagement of the user. But this kind of approach has turned out all of its limits, even when joined with location based systems, made possible by the spreading diffusion of GPS on mobile devices.
5 Tools to Create and Administer Quizzes Online Other than attending staff meetings, writing and grading quizzes might be the least enjoyable part of teaching. Fortunately, there are some tools that can make the process a little bit easier. Here are five tools teachers can use to create and administer quizzes online. There are many other quiz and survey tools on the web, but not all of them provide the option to see quiz takers' results.
The Future of Gamification Introduction and overview of responses The word “gamification” has emerged in recent years as a way to describe interactive online design that plays on people’s competitive instincts and often incorporates the use of rewards to drive action—these include virtual rewards such as points, payments, badges, discounts, and “free” gifts; and status indicators such as friend counts, retweets, leader boards, achievement data, progress bars, and the ability to “level up.” While some people dismiss gamification as a fad, neuroscientists are discovering more and more about the ways in which humans react to such interactive design elements.
Open Badges Earning badges for learning new things is an entrenched idea. Legions of Boy Scouts and Girl Scouts have decorated their sashes with badges, demonstrating their mastery of various skills. A badge is a symbol of personal achievement that’s acknowledged by others. The Mozilla Foundation and Peer-to-Peer University (P2PU), among others, are working to create an alternative — and recognized — form of certification that combines merit-earned badges with an open framework. The Open Badges Project will allow skills and competencies to be tracked, assessed, and showcased. In the interview below, I talk with the project director, Mozilla’s Erin Knight (@eknight), about the genesis and goals of the Open Badges initiative.
Psychology of rewards in web design Categorized in: rewards, fixed rewards, variable rewards, reward schedules, contingencies There are two fundamental types of reward schedules which fundamentally change how rewards are experienced: fixed- and variable reward schedules. Fixed rewards