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How The Guardian And The 3 Little Pigs Hope To Keep The Wolf From The Door
Author: Jason Gonsalves, Head of Strategy, BBH London Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs.
At The New York Times Company’s R&D Lab, the group’s collective of technologists, artists, and journalists talks a lot about “information shadows” — the auras of data that surround us in our daily lives. Tracking and processing the info trails we leave, the thinking goes, allows for deeper insights into ourselves — and it can also help media organizations to provide their users with news consumption experiences as intimate as they are relevant. We tend to emphasize the “self” aspects of “ the quantified self “; the R&D Lab is exploring what it means to be a part of a quantified community — and, for the Times, what it means to be a provider of information to that community. I recently had the chance to visit the R&D Lab, which is housed on the 28th floor of the Times building in New York. In the video above, Matt Boggie , The Times Co.’s Media & Technology Strategist for R&D, demonstrates the Times’ screen-top version of a kitchen table.
The New York Times imagines the kitchen table of the future
Newspapers : Why India’s newspaper industry is booming
1 August 2011 Last updated at 16:01 GMT By Rajini Vaidyanathan BBC News, Chennai The growth in Indian newspaper industry is being powered by English as well as regional papers As the print deadline approaches, there is a sense of urgency in the air. It is late evening at the offices of the Mylapore Times and in a few more hours the first proofs of the paper need to be ready.
Future of media: This is no time for incrementalism
In a recent piece for Forbes magazine, Washington Post managing editor Raju Narisetti looks at the challenges that mainstream media of all kinds are facing — falling circulation, the gap between traditional print advertising and the smaller revenues from online advertising, and the difficulties of trying to be digital while still running a legacy business . So what are his solutions for what he calls the “broken business model of quality journalism?” Narisetti doesn’t really have any, which isn’t surprising: as the recent report from the FCC on the future of media showed , it’s a lot easier to describe the problems facing the media industry than it is to come up with answers. But one thing is becoming clear: incremental changes are not enough.