
Psychologie humaine
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Pour les articles homonymes, voir Bernays . Couverture du livre de Bernays Propaganda (1928). Edward Louis Bernays , né à Vienne en Autriche le 22 novembre 1891 et mort à Cambridge ( Massachusetts ) le 9 mars 1995 (à 103 ans) , est considéré comme le père de la propagande politique institutionnelle et de l'industrie des relations publiques , dont il met au point les méthodes pour des firmes comme Lucky Strike . Son œuvre aborde des thèmes communs à celle de Walter Lippmann , notamment celui de la manipulation de l' opinion publique . Il fit à ce titre partie du Committee on Public Information créé par Woodrow Wilson pour gagner l'opinion publique américaine à l' entrée en guerre des États-Unis en 1917.
Edward Bernays - Wikipédia
Edward Barneys - Propagande
Construire une société de confiance (Ernest Conférences)
Yann Algan, prix du jeune économiste 2008, décrit comment la confiance (entre les individus d'une société ou entre ces individus et l'Etat) influe sur les résultats économique d'un pays (emploi, croissance...), mais aussi sur l'aptitude au bonheur de ses citoyens.Psychologie et Choix
HP
Brain & Behaviour
Jonah Lehrer - Wikipédia
Product Description The first book to use the unexpected discoveries of neuroscience to help us make the best decisions. Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables.
How We Decide (9780618620111): Jonah Lehrer: Books
Proust Was a Neuroscientist (9780547085906): Jonah Lehrer: Books
Eric Kandel is a titan of modern neuroscience. He won the Nobel Prize in 2000 not simply for discovering a new set of scientific facts (although he has discovered plenty of those), but for pioneering a new scientific approach. As he recounts in his memoir In Search of Memory , Kandel demonstrated that reductionist techniques could be applied to the brain, so that even something as mysterious as memory might be studied in sea slugs, as a function of kinase enzymes and synaptic proteins. (The memories in question involved the “habituation” of the slugs to a poke; they basically got bored of being prodded.) Because natural selection is a deeply conservative process – evolution doesn’t mess with success – it turns out that humans rely on almost all of the same neural ingredients as those inveterbrates. Memory has a nearly universal chemistry.
BLOG - Frontal Cortex | Wired Science | Wired.com
Where Do Bad Moods Come From? | Wired Science | Wired.com
What causes bad moods? Why do we sometimes slip into angry fits and melancholy torpors? In general, happy moods have easy explanations – we know why we’re elated. But a bad mood often seems to arrive out of the blue, a gloomy weather pattern that settles in from everywhere all at once. All of a sudden, we find ourselves pissed off without a good reason, which only makes us more pissed off.How Did Evolution Shape Human Behavior? | The Leakey Foundation
Robert Wright - Evolution et psycho
Howard Gadner - differents minds
Empathy / Compassion /Altruism
Psychologie et Optimisme
Psychologie et écologie
Psychologie & Neurologie
vulnerability
Vouz avez dit famille ?
Helen Fisher - Love biology and anthropology
GAMBIT: Load Game: Elude
This is part of my Startup Advice series I often have career discussions with entrepreneurs – both young and more mature – whether they should join company “X” or not. I usually pull the old trick of answering a question with a question. My reply is usually, “is it time for you to earn or to learn?”
Is it Time for You to Earn or to Learn? | Both Sides of the Table
PNL

