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Home < ZenithOptimedia. Human Centric Innovation. Human Centric Innovation in Action Fujitsu is no ordinary ICT company.

Human Centric Innovation

We believe that true innovation comes from working with people to create solutions for people. Together with customers and partners, we are shaping a world where everyone, everywhere is empowered with digital technology. We call it Human Centric Innovation. To find out more, watch our new film below: A Hyperconnected World We live in a world where everyone and everything is becoming more and more connected. Find out more about the value of connections Innovation for Everyone, Everywhere We believe that digital technology can empower everyone, wherever they are – from the youngest to the very oldest. Our approach is to bring together people, information and things.

At Fujitsu, we call this Human Centric Innovation. We now spend more than eight hours a day consuming media. Facebook founder Mark Zuckerberg and his wife, Priscilla, announced the birth of their baby daughter Max today (Dec. 1), along with a extensive letter laying out their plan to give away 99% of their Facebook shares during their lifetimes.

We now spend more than eight hours a day consuming media

Here is the letter, which was posted on Facebook: A letter to our daughter Dear Max, Your mother and I don’t yet have the words to describe the hope you give us for the future. Your new life is full of promise, and we hope you will be happy and healthy so you can explore it fully. 135.full. Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’ Brits spend £815 million to ‘social media proof’ their wardrobe with men spending more than women, according to new data.

Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’

Research has revealed the influence of social media on our personal style and shopping habits. The research, which polled 2,000 men and women from ages 18 to over 60 highlights the cultural and behavioural shift caused by the democratisation of fashion through social media. In the twenty-teens* people’s shopping behaviours have changed as we strive to be social media-ready 24/7. Whilst the ultimate fashion faux pas used to be turning up to a party in the same outfit as someone else, today it’s all about being tagged in the same outfit on social media. Social media influences fashion purchases. A recent study has found that Facebook inspires fashion decisions while Twitter is not among the top five influencers.

Social media influences fashion purchases

Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing. As part of the NetBase study “Social Channels of Influence in the Fashion Industry: A Consumer Study”, Edison Research surveyed a representative sample of 1,005 women over 18 years of age in the United States in May 2013 who had a profile on at least one or more social networks, which was usually Facebook (97 percent). Attitudes important for social media influence on fashion decisions. McDermott_Pettijohn.pdf. Philip Colbert: Why Pop Art Fashion must be pushed. Op art and fashion are a powerful mix.

Philip Colbert: Why Pop Art Fashion must be pushed

Together, they create something relevant and modern and because of this I believe Pop Art Fashion should be promoted more as an artistic genre in its own right. Creatively, I think it can be pushed to new heights. The philosophy of pop art promotes bold communication and use of global symbols that can meaningfully engage directly with the public. The Role of Imagination in Expressive Consumption Situations. 1.

The Role of Imagination in Expressive Consumption Situations

Introduction Self-expansion theory argues that close relationship partners are included in self (Aron, Aron, & Norman, 2001). Extending this theory from interpersonal relationship to brand relationship, brand partners are seen a part of consumers’ self-identities (Reimann & Aron, 2009), that is consumer-brand congruence. This connection between consumer-brand identification and brand relationship has been taken for granted (Fournier, 2009), but never has it been empirically investigated (Reimann & Aron, 2009). This study examines this connection by taking imagination into consideration. 2. Social Media Podcast for Social Business by Shane Gibson Speaker and Author. Podcast: Play in new window | Download | Embed Psychology in marketing is still a rather untapped landscape.

Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social Media Marketing with Jay Conrad Levinson I have come across all kinds of misunderstanding, misuse and abuse of the term guerrilla marketing. Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing blog. I decided instead of just replying in the comments section that I would take the time to respond in the form of a podcast. Why? I also think it’s important to establish that Guerrilla Marketing is well defined, and it’s body of wisdom and definition that is widely accepted and used by over 20 million readers of the Guerrilla Marketing Series of books.

The Psychology of Fashion. I Don't Have a Thing to Wear: The Psychology of Your Closet - Judie Taggart, Jackie Walker. It's 8:00 A.M., and you've got a big day ahead.

I Don't Have a Thing to Wear: The Psychology of Your Closet - Judie Taggart, Jackie Walker

Face to face with your closet, you pull out the suit that's needed altering for two years, the blouse that doesn't go with anything, and the shoes that...why did you buy them, anyway? With the reject pile rising as fast as your frustration, you shout the lament of women everywhere: Stop the material madness! The Psychology Behind Fashion's Latest Favorite. Psychology Behind Fashion: The Psychology of StyleThe Psychology of Style. Ever wondered what makes a trend a trend?

Psychology Behind Fashion: The Psychology of StyleThe Psychology of Style

Why is the classic black and white color combo termed “fashion” this spring? Why is a miniskirt in today and man-tailored pants, tomorrow? My theory is that fashion trends are, in large part, influenced by cultural and societal trends. For example, right around the peak of the recession a few years ago, there was a huge menswear trend in womenswear. My theory was that because women had to be breadwinners, men felt inadequate.

While I was interning in NYC a few years ago at Armani Exchange, I began my investigation into the psychology behind fashion. He replied, “Trend books.” I paused. He added, “and I travel for inspiration. “Okay, so there is some creativity involved,” I thought to myself. MaltaFashion-1. The Psychology Behind Fashion Trends. Recently, I read a blog post about nude lipsticks and how not everyone suits the “nude lip” trend.

The Psychology Behind Fashion Trends

I couldn’t have agreed more with this blog post, and it made me think of other trends people feel accustom to becoming a part of. The definition of a fashion trend is: A certain style in fashion or entertainment which is popular at a certain point in time. So why, as humans, do we feel the need to join in on trends which may only last a season? Our brains love new trends because they are just that, new and exciting.

Fashion. Mirror, Mirror... OFF The Wall.: Day 109: The Sociology of Fashion, Feminism, and Social Class. This month, the FFB's (Feminist Fashion Bloggers) monthly topic of discussion is social class, as it pertains to feminism and the fashion/beauty industry. The roundup for all posts can be found here. Warning: this is my most geeky academic post, by far. And it has very little to do with mirrors. (You lucky readers, you!) Below please find a series of edited excerpts from my PhD qualifying exam on Cultural Sociology. How we use fashion as an identity.

Many of us look into our closet every morning and ponder, “What do I feel like wearing today?” This question can have many different influences on what we wear each day. What we end up wearing depends on how we feel; are we bloated, are we feeling skinny, did we wake up happy, or upset, do we feel rested or are we sleep deprived. Clothes are supposed to give us a sense of security in presenting ourselves to society.

They can give us the power to present ourselves as sexy, as feminine, or any other attitude or identity we want. If we leave the house unsure of our fashion choice, most likely we will second guess ourselves all day; pulling, tugging, and adjusting the outfit of choice. The phrase, “fashion choice”, doesn’t simply imply the articles of clothing that we choose to put on, it also includes the identity we choose to represent for the day; may that identity be a gender identity or a sexual identity is up to the individual. Clothing and the Communication of Culture : The Sociology of Fashion.

Sociology of Fashion ,About Sociology of Fashion ,Sociology Guide. Home » Sociology of Fashion Fashion that can be defined initially as the social systemic production, consumption and institutionalization of novelty is a cultural phenomenon that integrates culture, the individual and the economy. Fashion is both an idea and an ideal. Yet it finds expression materially and visually in forms coded by color, shape, texture and branding, and must be produced and circulated within cultural fields integrating local and global systems. Why Fashion Retailers Can’t Afford to Ignore Mobile.

Today, there are well over a hundred million people using smartphones. In a technologically driven market, luxury fashion brands and products stand to gain monumentally by going mobile in order to reach out to all their prospects and customers. Credit: Among all licensed apps available on app stores today, 17% cater to fashion or are fashion-related. This includes everything from shoes and outdoor gear to luxury and designer apparel labels. A 2011 survey revealed that clothing and accessories were actually among the second highest mobile-purchased items, next to electronics. 37% of all clothes and accessories were in fact sold through mobile apps.

The Fashion Apps To Download Now - Best Fashion Apps For Your Phone. 1) PS Dept For the fashionistas who don't already have their own stylist on speed dial, PS Dept gives users access to a personal fashion consultant 24/7. Whether you're looking for an outfit for an upcoming wedding or in search of the perfect over-the-knee boots, you can search through PS for one specific piece, or for outfit ideas as a whole. The app partners with stylists from an array of brands and stores including Chloe, Net-A-Porter, Stella McCartney, Derek Lam and more to give shoppers free access to expert advice—and once you've found what you're looking for, you can shop directly through the app.

Advertisement - Continue Reading Below 2) Mallzee Mallzee takes a Tinder-approach to mobile shopping, allowing users to peruse over 40 fashion brands. 3) Like To Know It Until our cult-favorite photo app is completely shoppable, Like To Know It is making it possible to track down the chicest pieces on Instagram. Trend Tablet. "It's the end of fashion as we know it" says Li Edelkoort. Trend Forecasting - Understanding Trends.

How trend forecasting keeps the biggest brands on top. Will you be gripped by a desire to own a pair of Birkenstocks at some point over the next 12 months? FORECASTING THE FUTURE. Get yourself connected: is the internet of things the future of fashion? Future Fashion: 10 Wearable Tech Trends to Watch. Fashion Design. The Future of Fashion is Now. Silicon Valley techs up catwalk. Technology meets clothing, as Silicon Valley holds its first ever fashion week.

At the groundbreaking event, the runway has never looked quite so "geeky. " 8 Groundbreaking Catwalk Moments – SB EDIT. From dramatic tumbles to decisions that challenged the status quo, we explore the famous catwalk moments that have made fashion history. Top 5 Best Free Fashion Apps for iPhone & Android. The 10 best fashion apps. Five fantastic apps for fashion lovers - Discover. Fashion and Beauty Apps - Best Fashion Apps. 7 Great Apps Every Fashion Lover Needs ... → Apps. 50 Best Fashion Apps For the iPhone. Apple iPhone Apps: 8 best apps for fashion lovers. The Fashion Apps To Download Now - Best Fashion Apps For Your Phone. Mental health in fashion: it’s time to talk. Get Involved — Qwear. Ethnic hat. Hats Model in The World: Rike Feurstein Modern Hats. 3D Printed Hat A/W14 Collection - Volt Café. Challenges of Fashion - FashionLab. Are There Really Any ‘Fashion Taboo’s’ These Days?

WGBH News. Debora Dax turns body taboos into fashion statements. Google to restructure into new holding company called Alphabet. Jewelbots' Brooke Moreland: I want to teach girls to code WGSN/INSIDER. Startup Trends: the Future of eCommerce Is Social  Man Repeller. Does “So Last Season” Exist? - Industry Insiders On The Fashion Reality.

Paleo backlash: Instagram's new food trend @girlswithgluten. Instagram and Facebook have 'totally changed' the way people buy clothes in the age of the selfie - News - Fashion - The Independent. 100+ Places to Find Funding For Your Research. 100+ Places to Find Funding For Your Research. Shenzhen Special: Fashionable hot spot stands out from the crowd - Latest China business news – China Business Search. Jing Daily: The Business of Luxury and Culture in China. Fashionista's guide to the hippest places in the world. Krakow: a rising fashion hot spot - Radisson Blu Blog. Brazilian bombshell: Fashion's new hotspot - Features - Fashion - The Independent. London's 100 secret fashion spots. London Named Most Fashionable Global Capital In The World. London’s Fashion HotspotsTravelodge. Warsaw, an undiscovered fashion hotspot. Fashion Favorites in NYC, London, Paris and Milan - Jetsetter. GCSE Bitesize: Clothes from different cultures. H A N G E R // H I A T U S (

Global Street Fashion and Street Style. Fashion's Cultural-Appropriation Debate: Pointless - ​Minh-Ha T. Pham. Postgraduate Scholarships - Postgraduate Scholarships, Bursaries & Awards. Rain Palette. CHBL Jammer Coat - Coop Himmelb(l)au. Introduction to Demographic and Social Influences : Berg Fashion Library.

In Fashion, Are Trends Passé? 20th Century Fashion Ethnic Inspirations, Fuzzylizzie Vintage. Marc Worth: WGSN and Stylus. Marc Worth. WGSN founder Marc Worth sets up rival trend forecaster Stylus Fashion - Business News - Business. WGSN has killed imaginative design, claims founder. Interview: After selling WGSN for £150m, Marc Worth is at it again with Stylus. Stylus. EDITD: Right product, right price, right time for retail.   YIQING YIN. Jewels. Editd aims to spot the trends the fashion world doesn't. Small labels lure big bucks in fashion's latest trend. How to BuzzFeed your look and other modern fashion advice. RVDK Couture Fall 2015 - Ronald Van Der Kemp, Upcycled Fashion. Dup-globalhumancapitaltrends2015. Saint Laurent’s skinny model is just the thin end of the wedge.