The Business Case for Content Marketing. [INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing) Chances are you have one or more devices within arm’s reach.
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We live a four plus screen world that includes smartphones, tablets, e-readers and televisions. Depending on your lifestyle, this list may be expanded to include gaming devices, car-related devices and/or out-of-home screens. Each screen transmits information where we as marketers wish to integrate our message in a way that will grab consumers’ attention. How to Produce High Quality Written Content. Why Big Content Is Worth the Risk. We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it.
There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many SEOs putting days or weeks of effort into crafting the perfect low-value scheme, when that same time could’ve easily gone into content that has real staying power and drives sales. I’m obsessed with “Big Content” lately – resources that go beyond our narrow bins of blog posts, videos, and infographics. How to make sure your content gets links. A lot of the SEO industry has embraced content marketing heavily over the last twelve months.
I'd like to say there is no connection with the Penguin update reducing the effectiveness of some low quality ways of getting links, but I think it did have a lot to do with it! The funny thing is that content marketing has been around for a very, very long time. There are many people out there who are far better at it than many of the SEOs who are now embracing it, so we're playing catchup and trying to find the best route towards using content to get good results for our clients. This is quite tough and we're going to make mistakes along the way, some content will fly, some won't. The goal for many SEOs is links and social shares and if a piece of content isn't quite right, it may not get either of these. Relaborate: Produce Better Content More Frequently. This week's top six infographics. Once again we round up six of the best infographics we've seen this week.
The topics include tech trends, Apple's cash reserves, big data, and the best ways to optimise your YouTube channel. Unmissable ed-tech trends for 2013 (Online Colleges) Where does Google makes it money? (Word Stream) Apple's pile of cash (MBA Online) Data rich and insight poor (Yesmail) Keyword Selection Strategies for Content Marketing Success. 26 Actionable Content Marketing Options and Tips [Chart. 10 B2C Content Marketing Tactics You Need Now [Research / Charts. As content marketing continues to expand and evolve, increasingly it’s used by B2C marketers to achieve core business objectives.
12 Attributes of a Successful Content Curation Strategy. Why Your Marketing Needs Content Curation At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
He provides context for the content so that it’s more than collection of information. Content curation defined Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. Content marketing strategy: an A-Z guide to success. Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year.
Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball. Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. They understand the power of content and understand how it can attract the right kind of attention.
Content Marketing Objective: 7 Steps to Better Effectiveness. The Art of Finding Ideas. Scribe: Content Marketing Software that Works. What if the Content Marketing Team Can’t Write? Strategies for effective online marketing Writer’s block is a lame excuse real writers don’t use.
Translation: “I can’t write.” Writer’s void? Different issue. It means, “There are no writers here.” Designmoo - A community for discovering and sharing free PSDs, vectors, textures, patterns, fonts, and more. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle. 10 ways to create a great content campaign. I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online.
Normally this is at the risk that someone may have said something similar before. That makes sense in a lot of ways and it is a valid concern which I admit to thinking myself when creating new content, or speaking at an event. Of course you always want to impress by telling people something they don’t know. Rand Fishkin wrote up a post recently about this topic - based largely on an excellent Ted talk by Kirby Ferguson, titled Embrace the Remix. While we may not want to think that way at first - after all we want to think differently and create something new - what we are actually doing is taking an idea and giving our own angle and opinion for an audience. How to make an infographic online: five essential free tools.
Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals.
They can be great for social sharing, blog fodder and inbound links. The last time I created an infographic I used – wait for it - Microsoft Excel. Thankfully there are now some far better options, and they're surprisingly easy to use. 5 Questions to Ask before Jumping on the Infographics Bandwagon. Boost Your Blog Traffic by Submitting to These 12 Directories. Boost Your Blog Traffic by Submitting to These 12 Directories Posted by Pat Owings on Sun, Nov 25, 2012 @ 07:05 AM So you've written fabulous content that's relevant to your buyer personas and sales funnel.
You've ensured your formatting is optimized for SEO, hit publish and shared on social media. How about driving some more traffic and generating inbound links, too? There are few things you can do to submit your business blog that are as free and simple as using blog directories. There are an estimated 42 billion blogs in the world - even the best content can use some help getting noticed. 1. One of the world’s leading blog search engines and directories, Technorati indexes over a million blogs. 2.
Described as the “world’s largest blog directory,” creating a listing here is fast, free and easy. 3. Tens of thousands of bloggers are members of Bloggernity, with new sites added all the time. 4. 5. Successful Content Marketing Goals. Bien utiliser ses vidéos pour le référencement. Vous possédez des vidéos pour votre site mais vous ne savez pas comment les intégrer ni où les héberger ? Retrouvez nos Conseils Référencement adaptés à vos besoins dans cet article. Quel est l’objectif de votre vidéo ? 10 sites pour créer une infographie.
Les infographies permettent de visualiser plus facilement un ensemble de données parfois complexe. Une image est parfois plus parlante qu’un long discours ! Elles permettent de comprendre en un coup d’œil les principaux enseignements d’une étude quantitative par exemple. Certains utilisent également ce type de visualisation pour présenter leurs compétences au sein d’un CV original. De nombreux services existent pour réaliser facilement une infographie : nous en avons sélectionné dix. Réaliser une infographie en ligne Infogr.am Une référence, puisque l’outil a déjà permis de créer plus de 340 000 infographies !
The rise of video in 2013. As companies further embrace the need for content, video is becoming a bigger part of editorial calendars and content teams. Gone are the days of shooting a 10 minute interview and slapping it up on YouTube. Consumers' tastes have become more sophisticated and short form video content has become our brain candy. But what will 2013 bring the industry in terms of video? We reached out to a few industry experts as part of our January trends series to see what they thought we'd see in terms of video strategies in the upcoming year. Have you planned some stellar video content and put the budget in to make it happen? Matt Lawrence, Creative Director of Studio at Huge. Six retailers that used product videos to improve conversion rates. Product videos are a great way to improve conversion rates online as they reassure the customer by helping them make an informed purchase decision.
One of the main problem with ecommerce is that you can’t hold the product in your hands before you buy it, which is why offering free returns is such a great selling point. But video is also a great way to limit the impact of returns, as it gives customers a full view 360 degree of the product. We've previously blogged best practice tips for ecommerce product videos, and recently looked at the rise of video in 2013.
With this in mind, here’s a round up of some stats showing how product videos have improved conversion rates for six online retailers... Ariat. Content Tools. A New Breed? 7 Roles of the Content Marketing "Engineer" Free Editorial Calendar & Campaign Planning Documents - Top Nonprofits. Great online communication doesn’t happen by accident. Whether you are a small organization or a large international NGO, communication in many forms is likely crucial to your success. I have adapted several resources to help you better plan, understand goals, and focus and align your team around a communications strategy.
A big thanks to my friend and colleague, Jonathan Cottrell of User10, for creating the documents from which these have been adapted. These may not be the perfect fit for your organization, but they should provide a decent framework upon which to build upon. In order to best facilitate this, we’ve shared these documents using Creative Commons Attribution Noncommercial Share-alike 3.0 Unported. Free Editorial Calendar – Lite Edition This downloadable free editorial calendar combines content idea generation (second tab) with planning, scheduling, and a commonly used channel checklist. Download ‘Free Editorial Calendar – Lite. 44 Content Marketing Resources. The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses.
How to Build and Operate a Content Marketing Machine – Marketo Resources. How to Build a DIY Content Marketing System. Readability Design: 7 Tips for Engaging Content. 2012 Lessons to Boost 2013 Success. Content Strategy. Business Storytelling. Content Marketing. Content Marketing. Why Infographics Make Great Marketing Tools. What is Content Marketing? Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. How to Create a Content Calendar to Correlate SEO Results.