The Business Case for Content Marketing. [INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing) Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, e-readers and televisions. Depending on your lifestyle, this list may be expanded to include gaming devices, car-related devices and/or out-of-home screens.
Each screen transmits information where we as marketers wish to integrate our message in a way that will grab consumers’ attention. The good news is consumers trust content marketing. The problem is that US adults now spend about 11.5 hours a day with media according to data from eMarketer. Since most people do more than sit in front of a device all day (despite how it may feel to some of us), people have found new ways to efficiently process content. How we consume content As a result, we now have four distinct ways to consume content.
Focused use. With these changes in content consumption behavior, marketers and media companies must think about the amount and format of content they present. How to Produce High Quality Written Content. Why Big Content Is Worth the Risk. We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it. There’s a time for easy wins, but easy only gets you so far. Sadly, I see too many SEOs putting days or weeks of effort into crafting the perfect low-value scheme, when that same time could’ve easily gone into content that has real staying power and drives sales. I’m obsessed with “Big Content” lately – resources that go beyond our narrow bins of blog posts, videos, and infographics. I’m going to show you how that obsession is paying off, and why building real content is easier than you think.
I. What Is Big Content? First, let me apologize for introducing another important-sounding but vague and probably useless term. 1. If you want easy, then stop reading (this article is pretty long, and that sandwich won’t eat itself). 2. Flowchart + links + video = something bigger. 3. II. 1. 2. 3. III. 1. 2. 3. How to make sure your content gets links. A lot of the SEO industry has embraced content marketing heavily over the last twelve months.
I'd like to say there is no connection with the Penguin update reducing the effectiveness of some low quality ways of getting links, but I think it did have a lot to do with it! The funny thing is that content marketing has been around for a very, very long time. There are many people out there who are far better at it than many of the SEOs who are now embracing it, so we're playing catchup and trying to find the best route towards using content to get good results for our clients. This is quite tough and we're going to make mistakes along the way, some content will fly, some won't. The goal for many SEOs is links and social shares and if a piece of content isn't quite right, it may not get either of these. We need to try and reduce the risk of content not being well received by putting some hard work into the process for content creation. Content as an business asset There are other benefits too:
Relaborate: Produce Better Content More Frequently. This week's top six infographics. Once again we round up six of the best infographics we've seen this week. The topics include tech trends, Apple's cash reserves, big data, and the best ways to optimise your YouTube channel. Unmissable ed-tech trends for 2013 (Online Colleges) Where does Google makes it money? (Word Stream) Apple's pile of cash (MBA Online) Data rich and insight poor (Yesmail) New gadgets shaping consumer behaviour (Baynote) 10 ways to optimise your YouTube channel (Brafton)
Keyword Selection Strategies for Content Marketing Success. 26 Actionable Content Marketing Options and Tips [Chart. Has the need for fresh content got you wondering how to maximize the effectiveness of your current offering as well as where to find new options. Well–help is here! Here are twenty-six B2B content marketing options and how they help your business.
Further to improve your information’s marketing effectiveness, actionable content marketing tips are included. (Note: Usage percentage is based on Content Marketing Institute and MarketingProfs 2013 content marketing research.) 26 B2B Content Marketing Options ©2012 Heidi Cohen – Riverside Marketing Strategies – To use this chart, you must link it to this post.) As you plan your B2B content marketing, integrate these five tips to improve content efficiency. Plan your content marketing to maximize efficiency for related content creation. Utilize a variety of content marketing formats to offer prospects a variety of doorways into your information. Do you have other suggestions for forms of B2B content marketing? 10 B2C Content Marketing Tactics You Need Now [Research / Charts. As content marketing continues to expand and evolve, increasingly it’s used by B2C marketers to achieve core business objectives.
B2C Content Marketing Sets Goals According to 2013 B2C Content Marketing Research by Content Marketing Institute and MarketingProfs, B2C marketers use content marketing to retain customers and build loyalty, acquire new customers, and increase brand awareness. Although the underlying intent of these goals is to increase sales, shorter term they all involve engagement, a strong point of social media.
While most of their content marketing related objectives are associated with the purchase process, only half of B2C marketers use content marketing to drive sales directly. B2C Content Marketing Uses Multiple Tactics B2C marketers use an average of twelve content marketing tactics. B2C Content Marketing Uses Multiple Formats Social media dominates B2C content marketing. B2C Content Marketing Tactic Effectiveness Varies B2C Tracks Content Marketing Metrics.
12 Attributes of a Successful Content Curation Strategy. Why Your Marketing Needs Content Curation At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information. Content curation defined Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations. 3 Reasons your content marketing strategy needs content curation As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. 12 Attributes of a successful content curation strategy Here are twelve attributes your content curation strategy should have to insure success.
Content marketing strategy: an A-Z guide to success. Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball. Many brands have been producing regular content for many years, and already appreciate the value of blogs, surveys, whitepapers and videos. They understand the power of content and understand how it can attract the right kind of attention. But what is new is that content marketing roles are being created, and teams are being restructured.
I see content marketing is a kind of umbrella term for five disciplines: editorial, marketing, PR, SEO and social. In this article I’m aiming to outline the various factors behind a successful content marketing strategy, partly for our own benefit (we hired our first content marketer last summer), and partly as a thinking out loud exercise so that you can tell me what I’ve missed. Audience Focus.
Content Marketing Objective: 7 Steps to Better Effectiveness. The Art of Finding Ideas. Scribe: Content Marketing Software that Works. What if the Content Marketing Team Can’t Write? Strategies for effective online marketing Writer’s block is a lame excuse real writers don’t use. Translation: “I can’t write.” Writer’s void? Different issue. It means, “There are no writers here.” This is a legitimate challenge for a good many companies who want to get active in content marketing.
Sometimes there are writers, but there’s no room on their plates for generating new content. Sometimes the people at your company best qualified to help position your company as an authority in its niche loathe writing—or suck at it—or can’t (won’t) find time to write. Real content marketers make no excuses. You know that a steady stream of new and valuable content is the key to get new prospects to click around and existing customer to stick around. How about no one? What if, with nary a writer in sight, you could somehow manage to keep feeding the company’s content marketing machine? Just ask. Writer phobiacs often love to talk. After you’ve made your way through “how,” back up and ask “why?” Designmoo - A community for discovering and sharing free PSDs, vectors, textures, patterns, fonts, and more.
Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle. 10 ways to create a great content campaign. I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online. Normally this is at the risk that someone may have said something similar before. That makes sense in a lot of ways and it is a valid concern which I admit to thinking myself when creating new content, or speaking at an event. Of course you always want to impress by telling people something they don’t know. Rand Fishkin wrote up a post recently about this topic - based largely on an excellent Ted talk by Kirby Ferguson, titled Embrace the Remix.
While we may not want to think that way at first - after all we want to think differently and create something new - what we are actually doing is taking an idea and giving our own angle and opinion for an audience. How do we come up with creative content? And how can you figure out what readers don’t know already? Here's some steps I would take for content ideation and planning: 1. 2. How to make an infographic online: five essential free tools. Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links. The last time I created an infographic I used – wait for it - Microsoft Excel. Thankfully there are now some far better options, and they're surprisingly easy to use. I have compiled five of online tools that will help you to create infographics.
Hold on a moment! Before you begin, consider that many infographics are often – to quote Econsultancy Research Director Linus Gregoriadis – “high on graphics and low on information”. As such it is important to map out your story / message / goals before starting to work on the design itself. There’s a great post on the LEWIS PR blog that explains how to optimise an infographic, based around three key questions, which are: 1. 2. 3. Sound advice, and it's worth remembering that old proverb about "he who fails to plan, plans to fail". Easelly Piktochart Infogram. 5 Questions to Ask before Jumping on the Infographics Bandwagon.
Boost Your Blog Traffic by Submitting to These 12 Directories. Boost Your Blog Traffic by Submitting to These 12 Directories Posted by Pat Owings on Sun, Nov 25, 2012 @ 07:05 AM So you've written fabulous content that's relevant to your buyer personas and sales funnel. You've ensured your formatting is optimized for SEO, hit publish and shared on social media.
How about driving some more traffic and generating inbound links, too? There are few things you can do to submit your business blog that are as free and simple as using blog directories. There are an estimated 42 billion blogs in the world - even the best content can use some help getting noticed. 1. One of the world’s leading blog search engines and directories, Technorati indexes over a million blogs. 2. Described as the “world’s largest blog directory,” creating a listing here is fast, free and easy. 3. Tens of thousands of bloggers are members of Bloggernity, with new sites added all the time. 4. 5. 6. 7. 8. 9. dMoz 10. 11. 9Rules 12. Image Credit: freedigitalphotos.net/KROMKRATHOG. Successful Content Marketing Goals | Inbound Marketing. Bien utiliser ses vidéos pour le référencement | Blog d'Aeronet. Vous possédez des vidéos pour votre site mais vous ne savez pas comment les intégrer ni où les héberger ?
Retrouvez nos Conseils Référencement adaptés à vos besoins dans cet article. Quel est l’objectif de votre vidéo ? Vous devez vous poser cette question avant de mettre en ligne votre vidéo. En effet, en fonction de l’objectif visé, l’approche ne sera pas forcément la même. En simplifiant, on peut établir trois types d’objectifs qui peuvent motiver la publication d’une vidéo sur internet : Générer du trafic.Améliorer son CTR (taux de clic) et son taux de conversion.Générer des liens. En fonction de l’objectif ciblé, la vidéo peut différer sur plusieurs points : son contenu, son hébergement, son titre, les moyens mis en place pour maximiser son partage… Optimisation de la vidéo L’objectif principal d’une vidéo est bien souvent de générer du trafic en la positionnant au plus haut dans les réponses des moteurs, ou en générant un buzz via les réseaux sociaux.
Choix de l’hébergement. 10 sites pour créer une infographie. Les infographies permettent de visualiser plus facilement un ensemble de données parfois complexe. Une image est parfois plus parlante qu’un long discours ! Elles permettent de comprendre en un coup d’œil les principaux enseignements d’une étude quantitative par exemple.
Certains utilisent également ce type de visualisation pour présenter leurs compétences au sein d’un CV original. De nombreux services existent pour réaliser facilement une infographie : nous en avons sélectionné dix. Réaliser une infographie en ligne Infogr.am Une référence, puisque l’outil a déjà permis de créer plus de 340 000 infographies ! Piktochart Ici aussi, il s’agit d’une référence : plus de 100 000 comptes ont été créés sur le site, vous pouvez donc utiliser le service les yeux fermés !
Easel.ly Il s’agit d’un outil très facile à prendre en main, qui permet de réaliser une infographie facilement. Une infographie représentant l’activité sur les réseaux sociaux What About Me Visual.ly Vizify Get About Me CV Gram Kinzaa. The rise of video in 2013. As companies further embrace the need for content, video is becoming a bigger part of editorial calendars and content teams. Gone are the days of shooting a 10 minute interview and slapping it up on YouTube.
Consumers' tastes have become more sophisticated and short form video content has become our brain candy. But what will 2013 bring the industry in terms of video? We reached out to a few industry experts as part of our January trends series to see what they thought we'd see in terms of video strategies in the upcoming year. Have you planned some stellar video content and put the budget in to make it happen? Matt Lawrence, Creative Director of Studio at Huge Companies need to realize that video has become the primary channel for consuming content online. Mike Knowlton, Murmur I think the biggest think companies need to have in their strategic approach to video for 2013 is a strategy for engagement. Ryan O'Donnell, CEO of Let's Gift It It goes without saying that video is really powerful. Six retailers that used product videos to improve conversion rates. Content Tools | Marketers | Publishing. A New Breed? 7 Roles of the Content Marketing "Engineer" Free Editorial Calendar & Campaign Planning Documents - Top Nonprofits.
44 Content Marketing Resources. How to Build and Operate a Content Marketing Machine – Marketo Resources. How to Build a DIY Content Marketing System. Readability Design: 7 Tips for Engaging Content. Content Marketing Essentials | 2012 Lessons to Boost 2013 Success. Content Strategy. Business Storytelling | Content Infographic. Content Marketing. Content Marketing. Why Infographics Make Great Marketing Tools. What is Content Marketing? How to Create a Content Calendar to Correlate SEO Results.