3 Content Marketing Trends to Pay Attention to in 2013 We hear it all the time: “Content is King.” Content marketing is become more of a focus for B2B marketers as they begin to see the transition from telling to showing. Content enables marketers to provide buyers with the information they need while still promoting themselves as a thought leader and business that adds value to others. WP Smush.it Optimize images, turn on lazy load, resize, compress & improve your Google Page Speed with the incredibly powerful and 100% free WordPress image smusher, brought to you by the superteam at WPMU DEV! And whether you spell it ‘optimise’ or ‘optimize’, Smush will compress images without a visible drop in quality. Image optimization is the easiest way to make your site load super fast! Award Winning Image Optimizer Smush has been benchmarked and tested number one for speed and quality.
25 Ways to Get Penalized in 2012 Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective to take a proactive stance on penalty prevention by avoiding the following known penalty causes: 1. 50 Tools to Jumpstart Your Content Marketing Efforts Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that helps craft a story about your business, drive home your unique value and inform potential customers why they should buy your product or service over others.
50 Best Internet Marketing Blog Posts of 2012 (So Far) As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so far this year. It’s been a busy time in the world of digital marketing, considering everything from the highly influential launch of the Penguin algorithm update to shifts in the way consumers engage with social networks and mobile devices. If you’re feeling behind the times, here are a few of the best articles I’ve seen published so far this year:
SEO: Impact of Ecommerce Catalog Structure Information architecture and search engine optimization are both critical aspects of developing an ecommerce site. During the process, early decisions made about the structure of a site and its product catalog can have surprising ramifications for SEO. Which product types and attributes are assigned as categories, subcategories, and filters within the catalog impact much more than user experience. They also impact which pages the ecommerce platform will generate and how they’re interconnected in the navigation, both of which impact SEO. Let’s use a hair care products site as an example. Flare The Flare plugin isn’t in active development because we’ve created a hosted app version of Flare that works with virtually any website or CMS, including WordPress. Flare Lite is here, and it’s awesome – go sign up for a free Filament account to use it. For more info on the differences, check out this Forum post. About the Flare WordPress Plugin
How to Find Negative SEO Links Aimed at Your Site What Is Negative SEO? In simple terms, negative SEO is any act performed to harm a competitor. In this case I'm going to look at links as that's the biggest talking point and easiest to spot, but if you want to scare yourself then I recommend reading Kristine Schachinger's hair raising post on Extreme Negative SEO. The act of building bulk backlinks to your site with exact match anchor text used to be a great idea. 50+ Tools to Automate Your Link Building Are you a human link builder? If so, ask yourself this: "if a robot link builder existed, what would I still be able to do that it could not?" Analyze a complex backlink profile and distinguish quality links from spammy ones? Check. Write a funny personal email that gets someone's attention in the right way?
Scarcity marketing with Scarcity Samurai We look at the principle of Scarcity marketing with Scarcity Samurai This article is a follow on post to the Scarcity Samurai review I wrote earlier. Clearly there is much interest around the Internet marketing world regarding this new product launch this Monday the 25th. So I thought I would write this special edition of coffee with the Coach (normally limited for members only) to have a closer look at the principle of Scarcity marketing. Plus looking how the WordPress plugin Scarcity Samurai can help give website owners around the world a strategic advantage through scarcity marketing online. First a look at the principle of Scarcity Marketing
Personal Shopping: A New Standard - SaleMove Home » Blog » Personal Shopping: A New Standard Shopping malls are dying… there’s even in an obituary of sorts where you can browse the fallen. There are a couple of macroeconomic trends that are responsible for all these fallen malls. The first major trend is of course the rise of the online shopper. The Amazons and Zappos of the world have been dominating traditional retail through their lower prices and convenience. My White Free WordPress Theme This is a free white premium WordPress Theme. It is a very good example of clean and white theme. My White is an elegant, modern and beautiful WordPress theme built with HTML5 and CSS3.